Organic, Inc. Develops Strategic Alliance With CentrPort to Enhance Effectiveness of Clients' Marketing Programs

Organic Adds CentrPort to Increase Measurement and Optimization Capabilities

Across Multiple Customer Channels



Apr 18, 2001, 01:00 ET from Organic, Inc.

    SAN FRANCISCO, April 18 /PRNewswire/ -- Organic, Inc. (Nasdaq: OGNC), an
 international Internet professional services firm, today announced it has
 selected CentrPort, a provider of multi-channel customer development
 technology, as a complementary solution to enhance the effectiveness of
 clients' marketing programs.
     As part of Organic's continued efforts to expand and develop relationships
 with companies which enhance its integrated service offering, Organic will add
 the CentrPort Continuous Customer Development (CCD(TM)) solution to its
 existing tools and capabilities used to measure, analyze and optimize customer
 relationships and marketing campaigns. In combination with Organic's
 proprietary in-house tools, CentrPort will further enable Organic to capture
 data from marketing campaigns, then use the data to continuously evaluate and
 refine marketing programs across multiple customer channels such as direct
 mail, email, adserving, and click stream data.
     "CentrPort's solution complements our existing tools and abilities by
 allowing us to collect and store data from multiple customer channels. This
 provides us with the knowledge to make intelligent and measured decisions to
 increase the impact of our clients' campaigns," said Mark Kingdon, CEO of
 Organic. "Collecting data from our clients campaigns and using it to help make
 them smarter about their customers is going to make a difference at the end of
 the day."
     "Keeping track of an increasing number of customer touch points has become
 a necessity and much more difficult. Simply tracking reach and frequency isn't
 enough," said Bill Zierolf, CentrPort President and Chief Executive Officer.
 "CentrPort's technology aggregates data from all marketing channels to form a
 single, cross-channel customer view, then leverages this knowledge with a
 messaging infrastructure that directs the appropriate message to each customer
 consistently across all channels. Companies need a solution that scales with
 their success, and delivers the ROI they expect."
     "CentrPort enables us to dynamically change the way we communicate in our
 digital advertising and on our clients' Web sites based on how the audience
 has responded to previous customer interactions," said Tom Kiernan,
 Vice President, Chief Officer, Marketing Solutions for Organic. "We have
 demonstrated our ability to dramatically decrease customer acquisition costs
 for our clients with CentrPort and we plan to work together to build on this
 success."
 
     About Organic, Inc.
     Organic, Inc., a leading international Internet professional services
 firm, is built around a "buyer driven" service model that encompasses both
 traditional business-to-business and business-to-consumer engagements. Founded
 in 1993 and based in San Francisco, Organic ( http://www.organic.com ) has a
 history as an industry innovator, having developed the Apache Web server and
 worked on the design of some of the Internet's earliest Web sites, including
 Yahoo!. The company's Internet professional services include strategic
 consulting and research, site design, software engineering and technical
 program management, online marketing services including media buying and
 management, and customer service and fulfillment consulting and transaction
 management. Organic has performed work for over 250 clients, and has gained
 significant experience by working with both the Global 1000 and emerging
 Internet companies. The company's clients include DaimlerChrysler, Federated
 Department Stores, Inc., British Telecommunications plc, Tommy Hilfiger,
 Washington Mutual, General Electric Financial Assurance Holdings, Inc.,
 PlayStation.com (America), Inc. and Target Corp. Organic has offices in the
 U.S., Canada, Asia, Europe and Latin America. In July 2000, the company was
 added to the Russell 2000(R) Index.
     NOTE:  ORGANIC and ORGANIC and leaf design are service marks or registered
 service marks of Organic, Inc. or its subsidiaries in the United States and in
 other countries. Other trademarks and service marks referenced are marks of
 their respective owners.
 
     About CentrPort
     CentrPort's technology platform and accompanying professional analytical
 services capture and centralize marketing intelligence, then use that data to
 continuously evaluate and refine marketing programs across multiple customer
 interaction channels. CentrPort's Analyze.Adjust.Advance. process forms a
 seamless global decisioning network. This revolutionary ASP-based marketing
 tool creates the only Continuous Customer Development (CCD(TM)) solution able
 to respond to customer behavior in real-time. The ADVANCE(TM) Reporting Suite
 of software is easy to use, yet flexible enough to be specific to marketers
 needs. The CentrPort Analytic Team provides leading-edge consulting and
 strategic direction. Headquartered in Westport, CT, CentrPort is currently
 deploying CCD(TM) solutions for leading Fortune 500 clients, agencies and
 professional services firms http://centrport.com/ .
 
 

SOURCE Organic, Inc.
    SAN FRANCISCO, April 18 /PRNewswire/ -- Organic, Inc. (Nasdaq: OGNC), an
 international Internet professional services firm, today announced it has
 selected CentrPort, a provider of multi-channel customer development
 technology, as a complementary solution to enhance the effectiveness of
 clients' marketing programs.
     As part of Organic's continued efforts to expand and develop relationships
 with companies which enhance its integrated service offering, Organic will add
 the CentrPort Continuous Customer Development (CCD(TM)) solution to its
 existing tools and capabilities used to measure, analyze and optimize customer
 relationships and marketing campaigns. In combination with Organic's
 proprietary in-house tools, CentrPort will further enable Organic to capture
 data from marketing campaigns, then use the data to continuously evaluate and
 refine marketing programs across multiple customer channels such as direct
 mail, email, adserving, and click stream data.
     "CentrPort's solution complements our existing tools and abilities by
 allowing us to collect and store data from multiple customer channels. This
 provides us with the knowledge to make intelligent and measured decisions to
 increase the impact of our clients' campaigns," said Mark Kingdon, CEO of
 Organic. "Collecting data from our clients campaigns and using it to help make
 them smarter about their customers is going to make a difference at the end of
 the day."
     "Keeping track of an increasing number of customer touch points has become
 a necessity and much more difficult. Simply tracking reach and frequency isn't
 enough," said Bill Zierolf, CentrPort President and Chief Executive Officer.
 "CentrPort's technology aggregates data from all marketing channels to form a
 single, cross-channel customer view, then leverages this knowledge with a
 messaging infrastructure that directs the appropriate message to each customer
 consistently across all channels. Companies need a solution that scales with
 their success, and delivers the ROI they expect."
     "CentrPort enables us to dynamically change the way we communicate in our
 digital advertising and on our clients' Web sites based on how the audience
 has responded to previous customer interactions," said Tom Kiernan,
 Vice President, Chief Officer, Marketing Solutions for Organic. "We have
 demonstrated our ability to dramatically decrease customer acquisition costs
 for our clients with CentrPort and we plan to work together to build on this
 success."
 
     About Organic, Inc.
     Organic, Inc., a leading international Internet professional services
 firm, is built around a "buyer driven" service model that encompasses both
 traditional business-to-business and business-to-consumer engagements. Founded
 in 1993 and based in San Francisco, Organic ( http://www.organic.com ) has a
 history as an industry innovator, having developed the Apache Web server and
 worked on the design of some of the Internet's earliest Web sites, including
 Yahoo!. The company's Internet professional services include strategic
 consulting and research, site design, software engineering and technical
 program management, online marketing services including media buying and
 management, and customer service and fulfillment consulting and transaction
 management. Organic has performed work for over 250 clients, and has gained
 significant experience by working with both the Global 1000 and emerging
 Internet companies. The company's clients include DaimlerChrysler, Federated
 Department Stores, Inc., British Telecommunications plc, Tommy Hilfiger,
 Washington Mutual, General Electric Financial Assurance Holdings, Inc.,
 PlayStation.com (America), Inc. and Target Corp. Organic has offices in the
 U.S., Canada, Asia, Europe and Latin America. In July 2000, the company was
 added to the Russell 2000(R) Index.
     NOTE:  ORGANIC and ORGANIC and leaf design are service marks or registered
 service marks of Organic, Inc. or its subsidiaries in the United States and in
 other countries. Other trademarks and service marks referenced are marks of
 their respective owners.
 
     About CentrPort
     CentrPort's technology platform and accompanying professional analytical
 services capture and centralize marketing intelligence, then use that data to
 continuously evaluate and refine marketing programs across multiple customer
 interaction channels. CentrPort's Analyze.Adjust.Advance. process forms a
 seamless global decisioning network. This revolutionary ASP-based marketing
 tool creates the only Continuous Customer Development (CCD(TM)) solution able
 to respond to customer behavior in real-time. The ADVANCE(TM) Reporting Suite
 of software is easy to use, yet flexible enough to be specific to marketers
 needs. The CentrPort Analytic Team provides leading-edge consulting and
 strategic direction. Headquartered in Westport, CT, CentrPort is currently
 deploying CCD(TM) solutions for leading Fortune 500 clients, agencies and
 professional services firms http://centrport.com/ .
 
 SOURCE  Organic, Inc.