Over 600,000 PhotoStamps Ordered on Final Day of Market Test

Oct 04, 2004, 01:00 ET from Stamps.com

    LOS ANGELES, Oct. 4 /PRNewswire-FirstCall/ -- Stamps.com (Nasdaq:   STMP)
 announced today that on September 30, the final day of the market test for
 PhotoStamps(TM), it received an overwhelming customer response with more than
 600,000 PhotoStamps ordered in the final 24 hour period.  Overall customer
 response to the market test of the new PhotoStamps product has been very
 positive, with more than 130,000 sheets, or 2,600,000 individual PhotoStamps,
 ordered during the market test, which began with a public launch on August 10
 and lasted 7 1/2 weeks through September 30.
     "Customers embraced PhotoStamps from the very first day of launch of the
 market test.  The momentum grew rapidly and the response on the final day of
 the test was simply phenomenal," said Stamps.com president and CEO Ken
 McBride.  "In a very short period of time, this product became extremely
 popular with consumers and businesses.  We also think PhotoStamps is a great
 program for the US Postal Service, generating over $1 million in USPS postage
 revenue -- the majority of which we believe is new revenue -- in only 52 days.
 It is clear that consumers and businesses want this product."
     Stamps.com recently submitted a formal request to the US Postal Service to
 continue testing the PhotoStamps service.  That request is being considered
 during an evaluation period that is expected to take 90 days, at most, from
 the end of the market test on September 30.
     During the 7 1/2 week market test, Stamps.com received over
 80,000 individual photos, graphics or logos that were submitted through the
 PhotoStamps web site or via mail order.  The most popular image categories
 ordered were babies and children, and pets and animals.  Other popular
 submissions during the market test included business logos, couples, families,
 uniformed soldiers, landscapes, buildings, artistic items, and vehicles.
     PhotoStamps postage is valid US postage and can be used at any point in
 the future.  The evaluation period stoppage affected only the PhotoStamps
 program and in no way impacts the regular Stamps.com PC Postage product.  For
 the fiscal quarter ended September 30, Stamps.com shipped approximately
 80,000 of the approximately 130,000 PhotoStamps sheets ordered; the remaining
 sheets are expected to be shipped during the fiscal fourth quarter.
 
     About PhotoStamps
     PhotoStamps is a PC Postage product brought to you by Stamps.com Inc, a
 leading provider of Internet-based postage services.  In addition to providing
 the PhotoStamps product, Stamps.com PC Postage Service enables over
 300,000 customers to print U.S. Postal Service-approved postage with just a
 PC, printer and Internet connection.  The Company targets its PC Postage
 services to small businesses and home offices, and currently has partnerships
 with companies including Microsoft, CompUSA, EarthLink, HP, NCR, Office Depot
 and Vendio.
 
     "Safe Harbor" Statement under the Private Securities Litigation Reform Act
 of 1995: This release includes forward-looking statements about our
 expectations that involve risks and uncertainties.  Important factors,
 including the Company's ability to complete and ship its products and obtain
 regulatory approval, which could cause actual results to differ materially
 from those in the forward-looking statements, are detailed in filings with the
 Securities and Exchange Commission made from time to time by Stamps.com,
 including its Annual Report on Form 10-K for the fiscal year ended December
 31, 2003, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K.
 Stamps.com undertakes no obligation to release publicly any revisions to any
 forward-looking statements to reflect events or circumstances after the date
 hereof or to reflect the occurrence of unanticipated events.
 
     Stamps.com, the Stamps.com logo and PhotoStamps are trademarks or
 registered trademarks of Stamps.com Inc.  All other brands and names are
 property of their respective owners.
 
     For further information, please contact: Investors, Austin Rettig,
 Director, Investor Relations of Stamps.com, +1-310-482-5830; or Press, Dena
 Cook of PR21, +1-310-566-2283, dena.cook@pr21.com, for Stamps.com.
 
 

SOURCE Stamps.com
    LOS ANGELES, Oct. 4 /PRNewswire-FirstCall/ -- Stamps.com (Nasdaq:   STMP)
 announced today that on September 30, the final day of the market test for
 PhotoStamps(TM), it received an overwhelming customer response with more than
 600,000 PhotoStamps ordered in the final 24 hour period.  Overall customer
 response to the market test of the new PhotoStamps product has been very
 positive, with more than 130,000 sheets, or 2,600,000 individual PhotoStamps,
 ordered during the market test, which began with a public launch on August 10
 and lasted 7 1/2 weeks through September 30.
     "Customers embraced PhotoStamps from the very first day of launch of the
 market test.  The momentum grew rapidly and the response on the final day of
 the test was simply phenomenal," said Stamps.com president and CEO Ken
 McBride.  "In a very short period of time, this product became extremely
 popular with consumers and businesses.  We also think PhotoStamps is a great
 program for the US Postal Service, generating over $1 million in USPS postage
 revenue -- the majority of which we believe is new revenue -- in only 52 days.
 It is clear that consumers and businesses want this product."
     Stamps.com recently submitted a formal request to the US Postal Service to
 continue testing the PhotoStamps service.  That request is being considered
 during an evaluation period that is expected to take 90 days, at most, from
 the end of the market test on September 30.
     During the 7 1/2 week market test, Stamps.com received over
 80,000 individual photos, graphics or logos that were submitted through the
 PhotoStamps web site or via mail order.  The most popular image categories
 ordered were babies and children, and pets and animals.  Other popular
 submissions during the market test included business logos, couples, families,
 uniformed soldiers, landscapes, buildings, artistic items, and vehicles.
     PhotoStamps postage is valid US postage and can be used at any point in
 the future.  The evaluation period stoppage affected only the PhotoStamps
 program and in no way impacts the regular Stamps.com PC Postage product.  For
 the fiscal quarter ended September 30, Stamps.com shipped approximately
 80,000 of the approximately 130,000 PhotoStamps sheets ordered; the remaining
 sheets are expected to be shipped during the fiscal fourth quarter.
 
     About PhotoStamps
     PhotoStamps is a PC Postage product brought to you by Stamps.com Inc, a
 leading provider of Internet-based postage services.  In addition to providing
 the PhotoStamps product, Stamps.com PC Postage Service enables over
 300,000 customers to print U.S. Postal Service-approved postage with just a
 PC, printer and Internet connection.  The Company targets its PC Postage
 services to small businesses and home offices, and currently has partnerships
 with companies including Microsoft, CompUSA, EarthLink, HP, NCR, Office Depot
 and Vendio.
 
     "Safe Harbor" Statement under the Private Securities Litigation Reform Act
 of 1995: This release includes forward-looking statements about our
 expectations that involve risks and uncertainties.  Important factors,
 including the Company's ability to complete and ship its products and obtain
 regulatory approval, which could cause actual results to differ materially
 from those in the forward-looking statements, are detailed in filings with the
 Securities and Exchange Commission made from time to time by Stamps.com,
 including its Annual Report on Form 10-K for the fiscal year ended December
 31, 2003, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K.
 Stamps.com undertakes no obligation to release publicly any revisions to any
 forward-looking statements to reflect events or circumstances after the date
 hereof or to reflect the occurrence of unanticipated events.
 
     Stamps.com, the Stamps.com logo and PhotoStamps are trademarks or
 registered trademarks of Stamps.com Inc.  All other brands and names are
 property of their respective owners.
 
     For further information, please contact: Investors, Austin Rettig,
 Director, Investor Relations of Stamps.com, +1-310-482-5830; or Press, Dena
 Cook of PR21, +1-310-566-2283, dena.cook@pr21.com, for Stamps.com.
 
 SOURCE  Stamps.com