SALT LAKE CITY, Feb. 28, 2012 /PRNewswire/ -- Overstock.com, Inc. (NASDAQ: OSTK), today announced the launch of a new consumer information portal: www.O.info. The website features blogs, reviews and buying guides, all to help consumers make informed decisions about products before purchasing.

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Overstock.com Chairman and CEO Patrick M. Byrne said, "We've made O.info the place to find helpful information about our products. The site features unique customer reviews with insights into the appearance, function and fit of a product.  Each product has an overall rating as well as individual user ratings to help make the shopping experience easier for consumers, particularly when deciding among similar products. So whether you're just beginning your research for a purchase or you're ready to buy, the information you need is just a click away with O.info."

Along with consumer goods, O.info contains in-depth information on cars, travel, insurance and business products.

The O.info domain was acquired in September 2011 from Afilias Limited, the official .info domain registry.

Roland LaPlante, CMO of Afilias, said, "Overstock.com has a focused branding strategy for its Web properties including the use of single-character 'O' domains like O.info. The .info domain has been available for more than a decade and has more than eight million users. In fact, .info is the most popular new generic top-level domain (gTLD) assigned by the Internet Corporation for Assigned Named and Numbers (ICANN)." 

About Afilias

Afilias is a global provider of Internet infrastructure services that connect people to their data. Afilias' reliable, secure, scalable, and globally available technology supports a wide range of applications including Internet domain registry services, mobile solutions and Managed DNS. For more information on Afilias, visit www.Afilias.info.

About Overstock.com

Overstock.com is a technology-based retail company offering customers a wide variety of high-quality products, at great value, with superior customer service. The company provides its customers with the opportunity to shop for bargains by offering suppliers an alternative inventory distribution channel. Headquartered in Salt Lake City, Overstock.com is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com and http://www.o.co. Overstock.com regularly posts information about the company and other related matters on its website under the heading "Investor Relations."

Overstock.com®, O.co®, Worldstock Fair Trade®  and Club O Rewards® are registered trademarks of Overstock.com, Inc.    O.info™,  Club O™, and Club O Rewards Dollars™ and Your Savings Engine™‚ are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to the uses and benefits of the use of the O.info domain and related branding statements. Our Form 10-K for the year ended December 31, 2010, our subsequent quarterly reports on Form 10-Q, or any amendments thereto, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.

SOURCE Overstock.com, Inc.