P-Cube First to Deliver IP Service Engineering, Empowering Service Providers To Make the Internet a Highly Profitable Business

Service Engineering for the Next Generation of Public Networks



Apr 30, 2001, 01:00 ET from P-Cube Inc.

    SUNNYVALE, Calif., April 30 /PRNewswire/ -- P-Cube Inc., an industry
 innovator defining IP Service Engineering -- a new approach to broadband
 networking which turns the Internet into a profitable business for service
 providers -- today unveiled its market strategy.  Centered around the
 IP Service Engineering framework, P-Cube empowers service providers to command
 the broadband traffic in their networks, creating profitable new service
 offerings for their customers.  IP Service Engineering delivers accelerated
 return on investment (ROI) at a significantly lowered total cost of ownership
 (TCO) for service providers.
     IP Service Engineering is a complete broadband IP service management and
 provisioning framework.  It enables service providers to view all services,
 applications, and subscriber traffic in real-time; make intelligent
 provisioning decisions to create differentiated service packages; manage and
 shape applications for each subscriber or group at wire speed; and report
 activities to billing and other network business support systems (BSSs).
 Utilizing P-Cube's IP Service Engineering, service providers will increase
 revenue and network performance, and provision new, emerging applications.
 Examples of these applications include tiered services distribution, network
 hosted security and digital rights management.
     "With even a fraction of concurrent subscribers paying an additional
 $3-5 per month for optional premium services, broadband providers utilizing
 IP Service Engineering can expect total return on investment in as little as
 12 months, using their existing infrastructure," said Yuval Shahar, CEO of
 P-Cube Inc.
     "Our goal is to build a service creation environment that allows us to
 provision networks for our customers based on their business needs, rather
 than on the way the network is put together," said Ohad Finkelstein, Chairman
 and CEO of Interoute, where customer trials of IP Service Engineering are
 currently underway.  "P-Cube's IP Service Engineering, for us, means being
 able to offer customers a network solution which more closely matches the
 value of the network to their business."
     Partnerships also play a key role in P-Cube's market strategy.  The P-Cube
 Partners Program includes co-marketing and co-sales activities between P-Cube
 and its partners, and is designed to bring together leading vendors within the
 service provider networks market to create new end-to-end revenue generating
 solutions.  These solutions will create profitability by creating premium
 service offerings for subscribers.  Key categories in P-Cube Partners Program
 are Billing and Mediation, System Integrators, Service Level Control,
 Provisioning Systems and Security.
     "The ability to easily create new services and application revenue sources
 is key to future profitability of service providers.  Unless vendors create
 these opportunities, they won't succeed," said Frank Dzubeck, president of
 analyst group Communications Network Architects.  "P-Cube is taking the
 appropriate steps in partnering with leading IP software developers to help
 make the Internet a highly profitable business for service providers."
     Last month, P-Cube announced an agreement with Portal Software, Inc., a
 leading provider of business infrastructure software for broadband, wireless
 Internet, and next-generation communications services.  The alliance will
 enable the companies to deliver advanced billing integration to service
 providers managing next generation IP networks.
     "An IP technology system like P-Cube has created is poised to further the
 progression of the communications industry -- for consumers, and also for
 service providers," said John Janetos, director of strategic alliances at
 Portal Software.  "Partnering with P-Cube's IP Service Engineering platform
 enables both our companies to present an advanced service delivery and billing
 foundation that will support new and lucrative revenue streams for service
 providers."
     On April 23, P-cube also announced a partnership agreement with
 TeleKnowledge (www.p-cube.com/pressroom.html), a leading IP software
 developer.
     The IP Service Engineering product family was also announced today.  The
 SE1000 is a purpose-built service aware network element designed to enhance
 service provider networks by creating, analyzing and actively controlling
 value-added service packages, thereby increasing subscriber revenues and
 enhancing profit margins. P-cube's Service Management Platform (SMP) is a
 carrier-class software platform that is hosted on provider management
 workstation (see www.p-cube.com/pressroom.html for more information).
 
     About P-Cube Inc.
     P-Cube is an industry innovator defining IP Service Engineering, a new
 approach to broadband networking which turns the Internet into a profitable
 business for service providers.  IP Service Engineering is the industry's
 first complete solution enabling service providers to command the broadband
 traffic in their networks, creating profitable new service offerings for their
 customers.
     P-Cube is a privately held company founded in May 1999.  Headquarters are
 in Sunnyvale with R&D facilities in Israel.  P-Cube investors include first
 tier networking and data communications venture capital firms Accel Partners
 and ComVentures from the Silicon Valley, in addition to global venture
 investors Evergreen (Israel), TDF Ventures and Singapore Telecom (Singapore),
 and Sandoz (Europe).
     Additional company information may be found at www.p-cube.com or by
 calling the Sunnyvale corporate headquarters at 408-720-7770.  To learn more
 about joining P-cube's Partners Program, please contact P-Cube at
 partners@p-cube.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X78537485
 
 

SOURCE P-Cube Inc.
    SUNNYVALE, Calif., April 30 /PRNewswire/ -- P-Cube Inc., an industry
 innovator defining IP Service Engineering -- a new approach to broadband
 networking which turns the Internet into a profitable business for service
 providers -- today unveiled its market strategy.  Centered around the
 IP Service Engineering framework, P-Cube empowers service providers to command
 the broadband traffic in their networks, creating profitable new service
 offerings for their customers.  IP Service Engineering delivers accelerated
 return on investment (ROI) at a significantly lowered total cost of ownership
 (TCO) for service providers.
     IP Service Engineering is a complete broadband IP service management and
 provisioning framework.  It enables service providers to view all services,
 applications, and subscriber traffic in real-time; make intelligent
 provisioning decisions to create differentiated service packages; manage and
 shape applications for each subscriber or group at wire speed; and report
 activities to billing and other network business support systems (BSSs).
 Utilizing P-Cube's IP Service Engineering, service providers will increase
 revenue and network performance, and provision new, emerging applications.
 Examples of these applications include tiered services distribution, network
 hosted security and digital rights management.
     "With even a fraction of concurrent subscribers paying an additional
 $3-5 per month for optional premium services, broadband providers utilizing
 IP Service Engineering can expect total return on investment in as little as
 12 months, using their existing infrastructure," said Yuval Shahar, CEO of
 P-Cube Inc.
     "Our goal is to build a service creation environment that allows us to
 provision networks for our customers based on their business needs, rather
 than on the way the network is put together," said Ohad Finkelstein, Chairman
 and CEO of Interoute, where customer trials of IP Service Engineering are
 currently underway.  "P-Cube's IP Service Engineering, for us, means being
 able to offer customers a network solution which more closely matches the
 value of the network to their business."
     Partnerships also play a key role in P-Cube's market strategy.  The P-Cube
 Partners Program includes co-marketing and co-sales activities between P-Cube
 and its partners, and is designed to bring together leading vendors within the
 service provider networks market to create new end-to-end revenue generating
 solutions.  These solutions will create profitability by creating premium
 service offerings for subscribers.  Key categories in P-Cube Partners Program
 are Billing and Mediation, System Integrators, Service Level Control,
 Provisioning Systems and Security.
     "The ability to easily create new services and application revenue sources
 is key to future profitability of service providers.  Unless vendors create
 these opportunities, they won't succeed," said Frank Dzubeck, president of
 analyst group Communications Network Architects.  "P-Cube is taking the
 appropriate steps in partnering with leading IP software developers to help
 make the Internet a highly profitable business for service providers."
     Last month, P-Cube announced an agreement with Portal Software, Inc., a
 leading provider of business infrastructure software for broadband, wireless
 Internet, and next-generation communications services.  The alliance will
 enable the companies to deliver advanced billing integration to service
 providers managing next generation IP networks.
     "An IP technology system like P-Cube has created is poised to further the
 progression of the communications industry -- for consumers, and also for
 service providers," said John Janetos, director of strategic alliances at
 Portal Software.  "Partnering with P-Cube's IP Service Engineering platform
 enables both our companies to present an advanced service delivery and billing
 foundation that will support new and lucrative revenue streams for service
 providers."
     On April 23, P-cube also announced a partnership agreement with
 TeleKnowledge (www.p-cube.com/pressroom.html), a leading IP software
 developer.
     The IP Service Engineering product family was also announced today.  The
 SE1000 is a purpose-built service aware network element designed to enhance
 service provider networks by creating, analyzing and actively controlling
 value-added service packages, thereby increasing subscriber revenues and
 enhancing profit margins. P-cube's Service Management Platform (SMP) is a
 carrier-class software platform that is hosted on provider management
 workstation (see www.p-cube.com/pressroom.html for more information).
 
     About P-Cube Inc.
     P-Cube is an industry innovator defining IP Service Engineering, a new
 approach to broadband networking which turns the Internet into a profitable
 business for service providers.  IP Service Engineering is the industry's
 first complete solution enabling service providers to command the broadband
 traffic in their networks, creating profitable new service offerings for their
 customers.
     P-Cube is a privately held company founded in May 1999.  Headquarters are
 in Sunnyvale with R&D facilities in Israel.  P-Cube investors include first
 tier networking and data communications venture capital firms Accel Partners
 and ComVentures from the Silicon Valley, in addition to global venture
 investors Evergreen (Israel), TDF Ventures and Singapore Telecom (Singapore),
 and Sandoz (Europe).
     Additional company information may be found at www.p-cube.com or by
 calling the Sunnyvale corporate headquarters at 408-720-7770.  To learn more
 about joining P-cube's Partners Program, please contact P-Cube at
 partners@p-cube.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X78537485
 
 SOURCE  P-Cube Inc.