ROCKVILLE, Md., Aug. 14, 2015 /PRNewswire/ -- Popular ice cream company Blue Bell Creameries is set to soon reestablish its presence on retail store shelves. The news comes four months after Listeria contamination—the prolific and deadly human food market and pet food market scourge of 2015—was discovered in products sold in several states. On August 11, Blue Bell sent out its first shipments since the Listeria-related recall. The company's recall of all products sold domestically and internationally was the first in Blue Bell's 108 year history.
During its production hiatus, Blue Bell made what CEO and President Paul Kruse referred to as "the agonizing decision" reduce its workforce and undertake several other cost-cutting measures. In addition, corrective actions were reportedly undertaken in response to U.S. Food and Drug Administration's inspection reports of various Blue Bell facilities. The company also entered into a voluntary agreement with the Alabama Department of Public Health to help ensure the production of safe ice cream. This was soon followed by news that billionaire Sid Bass would provide financial backing to help sustain the company.
The anticipated return to form by Blue Bell will be an important factor in sustaining the anticipated moderate yet upward trajectory of the mature U.S. ice cream market. Data published in the report Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition by market research firm Packaged Facts estimates that sales of these products reached $25.7 billion in 2014. Packaged Facts forecasts annual sales will exceed $27.3 billion in 2018, partly assuming Blue Bell returns to form financially and maintains or grow its loyal customer base.
Blue Bell Creameries is the nation's fourth largest retail marketer of ice cream and frozen desserts, with sales of about $680 million in 2014, despite only being available in about 26% of the nation's supermarkets. The top four frozen dessert companies—Nestle S.A., Unilever, Wells Enterprises, and Blue Bell Creameries—combine to account for almost 55% of the market.
Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition, continues are nearly two decades' worth of coverage of this quintessential American market. The report examines changes that have taken place over the past two years in the competitive environment while also providing a basic review of market dynamics. The report examines market size and drivers, new product introductions, the competitive efforts of key players in both the retail and foodservice sectors, advertising and promotional activities, the use of social media, and consumer trends. For more information or to purchase the report visit: http://www.packagedfacts.com/redirect.asp?progid=87721&productid=8136075.
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.
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SOURCE Packaged Facts