Pathfire Signs Agreements With Broadcast Groups to Deploy Digital Media Gateway Platform

Pathfire's Network of Servers Expands to Include Sinclair and Quorum Stations



Apr 23, 2001, 01:00 ET from Pathfire

    ATLANTA, April 23 /PRNewswire Interactive News Release/ -- Pathfire
 (formerly Video Networks Inc.), a leading business-to-business provider of
 digital media content distribution and management services, today announced
 that it has signed agreements with Sinclair Broadcasting Group and Quorum
 Broadcasting to deploy Pathfire's Digital Media Gateway platform.  These
 agreements will extend Pathfire's network of servers to more than 500 stations
 across the country.  Pathfire's network already includes NBC and ABC
 affiliates.
     Pathfire's Digital Media Gateway is an on-demand, interactive system for
 managing and distributing content of many different types, including news,
 weather, sports, ads, features and stock footage, as well as syndicated and
 other long-form material.  Stations receive this content in a digital format,
 and station personnel can access the material quickly and easily from their
 desktops.  Interfaces to a wide variety of downstream gear enable stations to
 use the Digital Media Gateway to help manage the flow of content from multiple
 sources.
     Each station in Pathfire's network may receive a different mix of content,
 based on agreements with content providers.  Because Pathfire's system is an
 IP-addressable network with built-in security, each station receives only the
 content that it is licensed to receive, whether that content is news,
 syndicated programming, ads or other types of content.
     Pathfire is expanding its footprint through agreements with broadcast
 groups to install its servers at their stations.  In addition to aggregating
 content, station groups will also be able to use the Digital Media Gateway to
 manage the flow of content between stations and also use this system as a tool
 for sharing resources between stations.  As part of its basic architecture,
 the Digital Media Gateway provides a tool set that makes it a logical building
 block to enable many of the numerous central casting topologies that station
 groups are considering.
     "Broadcast stations across the country recognize the value of Pathfire's
 Digital Media Gateway for the management, distribution and exchange of digital
 content.  We are confident that these broadcast groups will be pleased with
 the cost-savings and efficiencies of our system," said Michael J. Eckert,
 Pathfire's CEO.  "Our servers will function as the aggregation point for all
 kinds of content from many different sources.  In addition, we offer features
 that will allow these groups to begin exploring ways to manage and exchange
 content between stations."
 
 
     About Sinclair Broadcast Group (www.sbgi.net )
     Sinclair Broadcast Group, Inc. (Nasdaq:   SBGI) is a diversified
 broadcasting company that currently owns or programs 62 television stations in
 40 markets.  Sinclair's television group reaches approximately 25.0% of U.S
 television households and includes ABC, CBS, FOX, NBC, WB and UPN affiliates.
 Sinclair, through its wholly owned subsidiary, Sinclair Ventures, owns equity
 interests in Internet-related companies including G1440, an Internet
 development and integration company, VisionAIR(TM), a wireless data
 application developer, and Synergy Brands Inc.  Sinclair has a strategic
 alliance with Acrodyne Communications, Inc., a manufacturer of transmitters
 and other television broadcast equipment.
 
     About Pathfire (www.pathfire.com )
     At Pathfire -- formerly known as Video Networks Inc. -- our customers are
 broadcast, cable, Internet and entertainment companies who understand that
 delivering content in a digital format can offer many advantages in terms of
 cost and efficiency.  Our Media Commerce Network allows customers to manage
 distribution of ads, news, movies, syndicated productions, stock footage and
 other types of video content.  Our highly specialized, market-specific
 software application extensions can dramatically improve how our customers use
 this content in daily operations.  Pathfire serves major broadcast networks,
 cable companies, advertising agencies and other leading media companies, and
 our customers include ABC NewsOne, NBC News Channel, Across Media Networks
 (AMN), Charter Communications, Insight Media Advertising and Time Warner Cable
 Adcast.
 
           Pathfire to Demonstrate Digital Media Gateway Platform at
                         NAB in Booth L655, North Hall.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X74628086
 
 

SOURCE Pathfire
    ATLANTA, April 23 /PRNewswire Interactive News Release/ -- Pathfire
 (formerly Video Networks Inc.), a leading business-to-business provider of
 digital media content distribution and management services, today announced
 that it has signed agreements with Sinclair Broadcasting Group and Quorum
 Broadcasting to deploy Pathfire's Digital Media Gateway platform.  These
 agreements will extend Pathfire's network of servers to more than 500 stations
 across the country.  Pathfire's network already includes NBC and ABC
 affiliates.
     Pathfire's Digital Media Gateway is an on-demand, interactive system for
 managing and distributing content of many different types, including news,
 weather, sports, ads, features and stock footage, as well as syndicated and
 other long-form material.  Stations receive this content in a digital format,
 and station personnel can access the material quickly and easily from their
 desktops.  Interfaces to a wide variety of downstream gear enable stations to
 use the Digital Media Gateway to help manage the flow of content from multiple
 sources.
     Each station in Pathfire's network may receive a different mix of content,
 based on agreements with content providers.  Because Pathfire's system is an
 IP-addressable network with built-in security, each station receives only the
 content that it is licensed to receive, whether that content is news,
 syndicated programming, ads or other types of content.
     Pathfire is expanding its footprint through agreements with broadcast
 groups to install its servers at their stations.  In addition to aggregating
 content, station groups will also be able to use the Digital Media Gateway to
 manage the flow of content between stations and also use this system as a tool
 for sharing resources between stations.  As part of its basic architecture,
 the Digital Media Gateway provides a tool set that makes it a logical building
 block to enable many of the numerous central casting topologies that station
 groups are considering.
     "Broadcast stations across the country recognize the value of Pathfire's
 Digital Media Gateway for the management, distribution and exchange of digital
 content.  We are confident that these broadcast groups will be pleased with
 the cost-savings and efficiencies of our system," said Michael J. Eckert,
 Pathfire's CEO.  "Our servers will function as the aggregation point for all
 kinds of content from many different sources.  In addition, we offer features
 that will allow these groups to begin exploring ways to manage and exchange
 content between stations."
 
 
     About Sinclair Broadcast Group (www.sbgi.net )
     Sinclair Broadcast Group, Inc. (Nasdaq:   SBGI) is a diversified
 broadcasting company that currently owns or programs 62 television stations in
 40 markets.  Sinclair's television group reaches approximately 25.0% of U.S
 television households and includes ABC, CBS, FOX, NBC, WB and UPN affiliates.
 Sinclair, through its wholly owned subsidiary, Sinclair Ventures, owns equity
 interests in Internet-related companies including G1440, an Internet
 development and integration company, VisionAIR(TM), a wireless data
 application developer, and Synergy Brands Inc.  Sinclair has a strategic
 alliance with Acrodyne Communications, Inc., a manufacturer of transmitters
 and other television broadcast equipment.
 
     About Pathfire (www.pathfire.com )
     At Pathfire -- formerly known as Video Networks Inc. -- our customers are
 broadcast, cable, Internet and entertainment companies who understand that
 delivering content in a digital format can offer many advantages in terms of
 cost and efficiency.  Our Media Commerce Network allows customers to manage
 distribution of ads, news, movies, syndicated productions, stock footage and
 other types of video content.  Our highly specialized, market-specific
 software application extensions can dramatically improve how our customers use
 this content in daily operations.  Pathfire serves major broadcast networks,
 cable companies, advertising agencies and other leading media companies, and
 our customers include ABC NewsOne, NBC News Channel, Across Media Networks
 (AMN), Charter Communications, Insight Media Advertising and Time Warner Cable
 Adcast.
 
           Pathfire to Demonstrate Digital Media Gateway Platform at
                         NAB in Booth L655, North Hall.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X74628086
 
 SOURCE  Pathfire