Pathmark Teams With Market Logic to Integrate Sample Logic Into Its Targeted Marketing Programs

- Pathmark Joins More Than 40 Supermarket Chains to Deliver Value-Added

Samples From Leading Consumer Packaged Goods Manufacturers -



Apr 02, 2001, 01:00 ET from Catalina Marketing Corporation

    ST. PETERSBURG, Fla., April 2 /PRNewswire/ -- Market Logic, the direct
 marketing subsidiary of Catalina Marketing Corporation (NYSE:   POS), announced
 that Pathmark has signed on to use its Sample Logic(TM) program.  Sample Logic
 is a targeted at-home sampling program that uses customer specific data via
 frequent shopper cards to deliver trial-sized products.  The targeted sampling
 program will provide added value to Pathmark's Advantage Club(R) Card Program.
     "We believe that delivering targeted samples based on customer purchase
 behavior is one way to add relevant, meaningful value to our Advantage Club
 Members," said Margaret Bigley, Director of Marketing for Pathmark.  "Targeted
 sampling through Sample Logic will not only provide added value for our
 frequent shopper card members, but it will also help drive future traffic and
 loyalty for the manufacturer brands in our stores."
     Sample Logic has the patent-pending methodologies and capabilities to
 execute targeted at-home sampling at most U.S. grocery stores.  More than
 40 retail chains, representing nearly 9,000 stores, have joined and enabled
 Market Logic to provide co-branded targeted samples for consumer packaged
 goods manufacturers.  Retailers benefit from the program because it is
 effective in driving traffic and sales, while adding significant and relevant
 customer value to their frequent shopper programs.  Sample Logic also
 heightens impact for consumer packaged goods companies by educating consumers,
 inducing trial of a new or relaunched brand, and encouraging repeat purchases.
     "Sampling has been shown to be the key influencer in brand-purchasing
 decisions," said Mike Hendry, Vice President of Retail Marketing for Market
 Logic.  "But unlike traditional mass sampling methods that are based on
 demographics or geographics, Sample Logic is the only large-scale targeted
 sampling program that uses Buy-O-Graphics(R), which targets consumers based on
 actual purchase behavior.  Targeted sampling that is relevant to household
 purchases and preferences increases efficiencies and provides better response
 rates."
     Through Sample Logic, Market Logic will offer manufacturers customized
 delivery of trial-size samples along with customer-specific coupon offers and
 brand advertising.  Through its retail partnerships, Sample Logic will enable
 manufacturers to reach more than 75 million households nationwide.
 
     Based in Costa Mesa, Market Logic (www.market-logic.com) is a wholly owned
 subsidiary of Catalina Marketing Corporation headquartered in St. Petersburg,
 Fla. Market Logic has experience in delivering targeted customer-specific
 samples in more than 35 U.S. grocery and drug retail chains.  Catalina
 Marketing Corporation (www.catalinamarketing.com) provides a wide range of
 strategic targeted marketing solutions for consumer goods companies and
 retailers.  The targeted marketing services of the company are provided by
 interrelated operating groups that strive to influence purchase behavior of
 consumers wherever and whenever they make purchase decisions.  Through these
 operating groups, Catalina Marketing Corporation is able to reach consumers
 internationally and domestically -- in-store, using incentives, loyalty
 programs, sampling and advertising messages; at-home, through direct mailings;
 and online.  Personally-identifiable data that may be collected from the
 company's targeted marketing programs, as well as its research programs, will
 not be sold or given to any outside party without the express permission of
 the consumer.
 
     Certain statements in the preceding paragraphs are forward looking, and
 actual results may differ materially.  Statements not based on historic facts
 involve risks and uncertainties, including, but not limited to, the changing
 market for promotional activities, especially as it relates to policies and
 programs of packaged goods manufacturers for the issuance of certain product
 coupons, the effect of economic and competitive conditions and seasonal
 variations, actual promotional activities and programs with the company's
 customers, the pace of installation of the company's store network, the
 success of new services and businesses and the pace of their implementation,
 and the company's ability to maintain favorable client relationships.
 
 

SOURCE Catalina Marketing Corporation
    ST. PETERSBURG, Fla., April 2 /PRNewswire/ -- Market Logic, the direct
 marketing subsidiary of Catalina Marketing Corporation (NYSE:   POS), announced
 that Pathmark has signed on to use its Sample Logic(TM) program.  Sample Logic
 is a targeted at-home sampling program that uses customer specific data via
 frequent shopper cards to deliver trial-sized products.  The targeted sampling
 program will provide added value to Pathmark's Advantage Club(R) Card Program.
     "We believe that delivering targeted samples based on customer purchase
 behavior is one way to add relevant, meaningful value to our Advantage Club
 Members," said Margaret Bigley, Director of Marketing for Pathmark.  "Targeted
 sampling through Sample Logic will not only provide added value for our
 frequent shopper card members, but it will also help drive future traffic and
 loyalty for the manufacturer brands in our stores."
     Sample Logic has the patent-pending methodologies and capabilities to
 execute targeted at-home sampling at most U.S. grocery stores.  More than
 40 retail chains, representing nearly 9,000 stores, have joined and enabled
 Market Logic to provide co-branded targeted samples for consumer packaged
 goods manufacturers.  Retailers benefit from the program because it is
 effective in driving traffic and sales, while adding significant and relevant
 customer value to their frequent shopper programs.  Sample Logic also
 heightens impact for consumer packaged goods companies by educating consumers,
 inducing trial of a new or relaunched brand, and encouraging repeat purchases.
     "Sampling has been shown to be the key influencer in brand-purchasing
 decisions," said Mike Hendry, Vice President of Retail Marketing for Market
 Logic.  "But unlike traditional mass sampling methods that are based on
 demographics or geographics, Sample Logic is the only large-scale targeted
 sampling program that uses Buy-O-Graphics(R), which targets consumers based on
 actual purchase behavior.  Targeted sampling that is relevant to household
 purchases and preferences increases efficiencies and provides better response
 rates."
     Through Sample Logic, Market Logic will offer manufacturers customized
 delivery of trial-size samples along with customer-specific coupon offers and
 brand advertising.  Through its retail partnerships, Sample Logic will enable
 manufacturers to reach more than 75 million households nationwide.
 
     Based in Costa Mesa, Market Logic (www.market-logic.com) is a wholly owned
 subsidiary of Catalina Marketing Corporation headquartered in St. Petersburg,
 Fla. Market Logic has experience in delivering targeted customer-specific
 samples in more than 35 U.S. grocery and drug retail chains.  Catalina
 Marketing Corporation (www.catalinamarketing.com) provides a wide range of
 strategic targeted marketing solutions for consumer goods companies and
 retailers.  The targeted marketing services of the company are provided by
 interrelated operating groups that strive to influence purchase behavior of
 consumers wherever and whenever they make purchase decisions.  Through these
 operating groups, Catalina Marketing Corporation is able to reach consumers
 internationally and domestically -- in-store, using incentives, loyalty
 programs, sampling and advertising messages; at-home, through direct mailings;
 and online.  Personally-identifiable data that may be collected from the
 company's targeted marketing programs, as well as its research programs, will
 not be sold or given to any outside party without the express permission of
 the consumer.
 
     Certain statements in the preceding paragraphs are forward looking, and
 actual results may differ materially.  Statements not based on historic facts
 involve risks and uncertainties, including, but not limited to, the changing
 market for promotional activities, especially as it relates to policies and
 programs of packaged goods manufacturers for the issuance of certain product
 coupons, the effect of economic and competitive conditions and seasonal
 variations, actual promotional activities and programs with the company's
 customers, the pace of installation of the company's store network, the
 success of new services and businesses and the pace of their implementation,
 and the company's ability to maintain favorable client relationships.
 
 SOURCE  Catalina Marketing Corporation

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