Paula Deen To Launch Designer Paper Product Line

Dec 22, 2009, 10:27 ET from International Greetings USA

ATLANTA, Dec. 22 /PRNewswire/ -- International Greetings PLC, one of the world's leading designers and manufacturers of gift wrap and stationery listed on the London Stock Exchange announced today a licensing agreement with celebrity cook Paula Deen.

This licensing agreement will involve introducing to the market an extensive collection of paper based products including stationery, recipe cards, organizers, boxes and food containers.

Paula Deen is the quintessential American success story, a best-selling author and a television show host who has carved out one of the most effective and wide ranging entertainment brands that exists today across the USA.

Deen has sold over 8 million books and has a bi-monthly magazine "Cooking with Paula Deen" with a circulation of over 1 million copies. In addition to her program and specials on the Food Network and regular appearances on network television, Deen's ever growing fan base refer to her for advice on family-friendly style and home-spun comfort.

"I am looking forward to working with International Greetings in designing my signature paper products," commented Ms. Deen. "I am confident that their reputation for quality and creative goods will result in great products at a good value."

Utilizing its world leading design capabilities, International Greetings is working with Paula Deen and her team to create exciting designs and products at a value which encompasses the brand and everything it stands for. Products will be available in May 2010 in over 1,000 Michaels stores and discussions are ongoing with other major US retailers.

With its USA headquarters located in Deen's home town of Savannah, GA, President of International Greetings USA Lawrence Louis said, "We are proud to partner with Paula Deen and her team and look forward to introducing into the marketplace exciting new designs and products under the Paula Deen brand."

    International Greetings USA
    Lynn Collins
    Paula Deen Brand Manager
    Tel: 770 551 9727 Ext 129

SOURCE International Greetings USA