Paymentech Extends Proprietary Gift Card Program to Northeastern Restaurants To Integrate With Point-of-Sale Processing and Reporting

Restaurant Merchants Can Enjoy One Cost-Efficient Source for Gift Card Design

And Production, Host-Based Transaction Processing, Internet Merchant Reporting

And Customer Support



Apr 22, 2001, 01:00 ET from Paymentech

    BOSTON, April 22 /PRNewswire Interactive News Release/ -- Paymentech, the
 premier restaurant credit card processor in the Northeast, presented the first
 proprietary gift card turnkey solution that integrates gift card transactions
 with credit card processing at the Food Expo in Boston.  Paymentech's gift
 card program includes card design and production, point-of-sale (POS)
 transaction processing, and merchant reporting.  The Paymentech Gift Card can
 eliminate the need for extra equipment and stand-beside applications.
     This program expands the market for proprietary stored-value cards by
 enabling restaurants to brand and launch their own gift cards.  Paymentech's
 New England restaurant clients can now take advantage of this offering.
 Paymentech Gift Card services encompass customized plastic, transaction
 processing, specialized reporting, help desk support and database maintenance.
     "We like the idea of the Paymentech Gift Card, because it is aesthetically
 pleasing and that lends a degree of perceived value to the card," said Jim
 Smith of the Salamander Restaurant.  Paymentech's food service clients can
 easily add their name and logo to a design template without incurring high
 production costs.  They also can custom design a card to maximize their brand.
     The Paymentech Gift Card offers an electronic and highly secure
 alternative to paper gift certificates.  Merchants can eliminate costly stand-
 beside systems and extra equipment used with other gift card programs.  This
 simplifies implementation and reduces a merchant's initial investment.  The
 Paymentech Gift Card allows restaurants to offer gift cards without using a
 third-party vendor.  In most gift certificate programs there is a middleman
 that holds the money for the certificate until it is redeemed.  Many
 certificates are never redeemed and restaurant revenue is lost to the third-
 party vendor.  When a Paymentech Gift Card is used, the money is paid directly
 to the restaurant like a credit or debit transaction would be.
 
     How Paymentech Gift Card Works
     Paymentech clients select the card design, customizing the card with their
 name, logo and artwork.  Restaurants can choose from different strategies on
 how to run their program.  Gift cards can be pre-denominated with a specific
 amount on the card's face.  They can also be non-denominated so merchants,
 from the POS terminal, can add value to an account when it is sold to a
 customer.  Value can be added and deducted from a gift card at each use.
 Paymentech has partnered with leading gift and loyalty card providers to
 integrate card issuance and acceptance through Paymentech's POS network.
 Merchants will also have the ability in the future to add loyalty programs and
 electronic coupons to their POS payment systems.
     As with credit card authorizations, gift card transactions are handled on-
 line, providing greater data integrity.  The addition of gift card programs to
 existing POS terminals or systems delivers greater convenience and speed, and
 reduces training.
     Administration of the electronic Paymentech Gift Card program requires few
 resources.  Gift card accounts and transactions are stored in a central
 database.  Internet reporting is available to the merchant for tracking
 transaction activity and outstanding liabilities.  Store level reports are
 available from the POS device to assist in daily reconciliation and monitoring
 of transactions.
     "Paymentech's ability to administer merchant card programs, provide single
 source reporting and combine multiple card acceptance at the point of sale
 adds significant value for the merchant," said David Girardo, vice president
 for Northeast Business Development.  "Combining gift card processing with our
 core credit and debit card processing logically extends our overall product
 offering."
     Dallas-based Paymentech, the payment solutions company(TM), delivers
 secure and reliable electronic payment services in merchant acquiring and
 point-of-sale transaction processing with a wide array of product
 functionality and support.  Paymentech (www.paymentech.com) processed
 approximately 3.4 billion total transactions and $109 billion in bankcard
 sales volume in 2000.  Founded in 1985, the nation's largest processor and
 acquirer of credit card transactions is also the leader in non-face-to-face
 payment processing for Internet and direct marketing.
 
     NORTHEAST FOOD EXPO # 2060
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X84455152
 
 

SOURCE Paymentech
    BOSTON, April 22 /PRNewswire Interactive News Release/ -- Paymentech, the
 premier restaurant credit card processor in the Northeast, presented the first
 proprietary gift card turnkey solution that integrates gift card transactions
 with credit card processing at the Food Expo in Boston.  Paymentech's gift
 card program includes card design and production, point-of-sale (POS)
 transaction processing, and merchant reporting.  The Paymentech Gift Card can
 eliminate the need for extra equipment and stand-beside applications.
     This program expands the market for proprietary stored-value cards by
 enabling restaurants to brand and launch their own gift cards.  Paymentech's
 New England restaurant clients can now take advantage of this offering.
 Paymentech Gift Card services encompass customized plastic, transaction
 processing, specialized reporting, help desk support and database maintenance.
     "We like the idea of the Paymentech Gift Card, because it is aesthetically
 pleasing and that lends a degree of perceived value to the card," said Jim
 Smith of the Salamander Restaurant.  Paymentech's food service clients can
 easily add their name and logo to a design template without incurring high
 production costs.  They also can custom design a card to maximize their brand.
     The Paymentech Gift Card offers an electronic and highly secure
 alternative to paper gift certificates.  Merchants can eliminate costly stand-
 beside systems and extra equipment used with other gift card programs.  This
 simplifies implementation and reduces a merchant's initial investment.  The
 Paymentech Gift Card allows restaurants to offer gift cards without using a
 third-party vendor.  In most gift certificate programs there is a middleman
 that holds the money for the certificate until it is redeemed.  Many
 certificates are never redeemed and restaurant revenue is lost to the third-
 party vendor.  When a Paymentech Gift Card is used, the money is paid directly
 to the restaurant like a credit or debit transaction would be.
 
     How Paymentech Gift Card Works
     Paymentech clients select the card design, customizing the card with their
 name, logo and artwork.  Restaurants can choose from different strategies on
 how to run their program.  Gift cards can be pre-denominated with a specific
 amount on the card's face.  They can also be non-denominated so merchants,
 from the POS terminal, can add value to an account when it is sold to a
 customer.  Value can be added and deducted from a gift card at each use.
 Paymentech has partnered with leading gift and loyalty card providers to
 integrate card issuance and acceptance through Paymentech's POS network.
 Merchants will also have the ability in the future to add loyalty programs and
 electronic coupons to their POS payment systems.
     As with credit card authorizations, gift card transactions are handled on-
 line, providing greater data integrity.  The addition of gift card programs to
 existing POS terminals or systems delivers greater convenience and speed, and
 reduces training.
     Administration of the electronic Paymentech Gift Card program requires few
 resources.  Gift card accounts and transactions are stored in a central
 database.  Internet reporting is available to the merchant for tracking
 transaction activity and outstanding liabilities.  Store level reports are
 available from the POS device to assist in daily reconciliation and monitoring
 of transactions.
     "Paymentech's ability to administer merchant card programs, provide single
 source reporting and combine multiple card acceptance at the point of sale
 adds significant value for the merchant," said David Girardo, vice president
 for Northeast Business Development.  "Combining gift card processing with our
 core credit and debit card processing logically extends our overall product
 offering."
     Dallas-based Paymentech, the payment solutions company(TM), delivers
 secure and reliable electronic payment services in merchant acquiring and
 point-of-sale transaction processing with a wide array of product
 functionality and support.  Paymentech (www.paymentech.com) processed
 approximately 3.4 billion total transactions and $109 billion in bankcard
 sales volume in 2000.  Founded in 1985, the nation's largest processor and
 acquirer of credit card transactions is also the leader in non-face-to-face
 payment processing for Internet and direct marketing.
 
     NORTHEAST FOOD EXPO # 2060
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X84455152
 
 SOURCE  Paymentech