Pearson Education France Chooses SealedMedia's Solution to Securely Sell And Distribute Its Works Online

SealedMedia Protects Leading Publisher's Educational Resources Comprising

eBooks and Encrypted Multimedia Courses for IT Users and Professionals



Apr 12, 2001, 01:00 ET from SealedMedia

    SAN FRANCISCO, April 12 /PRNewswire/ -- SealedMedia, a leading digital
 rights management (DRM) company shipping the first solution for securely
 packaging and selling multimedia digital content on the Internet, has
 announced today that leading publisher, Pearson Education France, has chosen
 its DRM solution to manage the licenses and protect the content on its
 InformIT site, devoted to the learning of new technologies.
     InformIT.fr offers educational resources comprised of eBooks and encrypted
 multimedia courses for IT users and professionals.  With the help of
 SealedMedia, it is able to protect the valuable online contents, manage user
 licenses and administer copyright as easily as with existing printed material.
 The InformIT.fr site contains a full range of interactive publications for
 rapid courses in key subjects in IT (such as multimedia, programming etc.) and
 e-business (such as marketing, e-commerce etc.) relevant to businesses and
 students alike.  InformIT publications can be accessed anywhere with their
 multimedia content adding a new dimension to acquiring knowledge.
     "When we decided to launch InformIT we were faced with a number of
 challenges.  In particular, that of distributing quality content securely,
 while maintaining control of online distribution licenses," explains
 Emmanuel Sajot, InformIT Business Unit Manager with Pearson Education France.
 "After examining the solutions proposed by a number of suppliers, SealedMedia
 soon stood out from the rest."
     "It was the only solution to offer simultaneous protection of text, sound
 and video without restrictions.  The policy for granting licenses was also a
 decisive factor," continued Sajot.  "The system established by SealedMedia is
 very flexible and very simple to use, enabling us to multiply the types of
 licenses proposed."
     SealedMedia's cutting edge DRM technology consists of a flexible rights
 management platform that allows content publishers to seal copyrighted content
 in a variety of formats (html, pdf, image and audio formats, etc.) and
 distribute it to customers across digital media with powerful and flexible
 license configurations.
     "Copyright is a very important element of our business.  For printed
 works, production and sale are controlled physically, but only a solution such
 as that proposed by SealedMedia enables us to manage electronic material,"
 explained Sajot.  "The commercial approach of SealedMedia in supplying a
 service application for managing digital copyright (ASP model) enabled us to
 set up the solution very quickly, since we didn't need to incorporate a
 complex protection platform to our existing IT system."
     The SealedMedia technology handles content protection and license
 management, making multiple business models possible, whether that be renting,
 free previews or the purchase of a single chapter.  The separation of content
 and license management is a defining characteristic of SealedMedia's
 technology.  While the encrypted content is situated on the owner's website,
 license management is handled by SealedMedia bureau servers.  All the owner of
 the content has to do is send what access privileges the user has to the
 SealedMedia servers.  As a result, InformIT has the ability to establish a
 flexible license policy that allows partial sale of the content.  For example,
 InformIT is able to sell only the chapter of interest to a student.  Providing
 a "library" type of functioning allows companies to buy a certain number of
 copies of the same work and let one employee view each copy at a time, for a
 certain period.
 
     About Pearson France
     Pearson Education France is the leading French publisher of IT material,
 published under the Campus Press brand.  The group also offers works on
 management under the names Village Mondial and Les Echos Editions.
 Pearson Education is part of the Pearson Group, the media giant that owns the
 Financial Times, Les Echos and Penguin, and is present in 62 countries.
 
     About SealedMedia
     SealedMedia's content sealing solution enables publishers to increase
 revenues using powerful Internet content distribution.  SealedMedia provides
 robust and persistent protection for multiple types of digital content,
 including pdf, html, gif, jpeg and MP3 audio (QuickTime MOV will be available
 in 2001).  Online publishers can improve their marketing and sales impact with
 personalized rich-media offerings through use of SealedMedia's content sealing
 and licensing solution.  This enables them to mix and match media, generate
 licenses in real time to create new business models and opportunities, and
 ensures unauthorized access to content is prevented.  SealedMedia has been
 selected by leading online content vendors around the world who sell online
 books, newsletters, financial research, music and more in the emerging
 $100 billion eContent marketplace.  SealedMedia has sales offices in
 San Francisco, Los Angeles, New York, Beaconsfield, U.K., Munich and the
 Netherlands.
 
 

SOURCE SealedMedia
    SAN FRANCISCO, April 12 /PRNewswire/ -- SealedMedia, a leading digital
 rights management (DRM) company shipping the first solution for securely
 packaging and selling multimedia digital content on the Internet, has
 announced today that leading publisher, Pearson Education France, has chosen
 its DRM solution to manage the licenses and protect the content on its
 InformIT site, devoted to the learning of new technologies.
     InformIT.fr offers educational resources comprised of eBooks and encrypted
 multimedia courses for IT users and professionals.  With the help of
 SealedMedia, it is able to protect the valuable online contents, manage user
 licenses and administer copyright as easily as with existing printed material.
 The InformIT.fr site contains a full range of interactive publications for
 rapid courses in key subjects in IT (such as multimedia, programming etc.) and
 e-business (such as marketing, e-commerce etc.) relevant to businesses and
 students alike.  InformIT publications can be accessed anywhere with their
 multimedia content adding a new dimension to acquiring knowledge.
     "When we decided to launch InformIT we were faced with a number of
 challenges.  In particular, that of distributing quality content securely,
 while maintaining control of online distribution licenses," explains
 Emmanuel Sajot, InformIT Business Unit Manager with Pearson Education France.
 "After examining the solutions proposed by a number of suppliers, SealedMedia
 soon stood out from the rest."
     "It was the only solution to offer simultaneous protection of text, sound
 and video without restrictions.  The policy for granting licenses was also a
 decisive factor," continued Sajot.  "The system established by SealedMedia is
 very flexible and very simple to use, enabling us to multiply the types of
 licenses proposed."
     SealedMedia's cutting edge DRM technology consists of a flexible rights
 management platform that allows content publishers to seal copyrighted content
 in a variety of formats (html, pdf, image and audio formats, etc.) and
 distribute it to customers across digital media with powerful and flexible
 license configurations.
     "Copyright is a very important element of our business.  For printed
 works, production and sale are controlled physically, but only a solution such
 as that proposed by SealedMedia enables us to manage electronic material,"
 explained Sajot.  "The commercial approach of SealedMedia in supplying a
 service application for managing digital copyright (ASP model) enabled us to
 set up the solution very quickly, since we didn't need to incorporate a
 complex protection platform to our existing IT system."
     The SealedMedia technology handles content protection and license
 management, making multiple business models possible, whether that be renting,
 free previews or the purchase of a single chapter.  The separation of content
 and license management is a defining characteristic of SealedMedia's
 technology.  While the encrypted content is situated on the owner's website,
 license management is handled by SealedMedia bureau servers.  All the owner of
 the content has to do is send what access privileges the user has to the
 SealedMedia servers.  As a result, InformIT has the ability to establish a
 flexible license policy that allows partial sale of the content.  For example,
 InformIT is able to sell only the chapter of interest to a student.  Providing
 a "library" type of functioning allows companies to buy a certain number of
 copies of the same work and let one employee view each copy at a time, for a
 certain period.
 
     About Pearson France
     Pearson Education France is the leading French publisher of IT material,
 published under the Campus Press brand.  The group also offers works on
 management under the names Village Mondial and Les Echos Editions.
 Pearson Education is part of the Pearson Group, the media giant that owns the
 Financial Times, Les Echos and Penguin, and is present in 62 countries.
 
     About SealedMedia
     SealedMedia's content sealing solution enables publishers to increase
 revenues using powerful Internet content distribution.  SealedMedia provides
 robust and persistent protection for multiple types of digital content,
 including pdf, html, gif, jpeg and MP3 audio (QuickTime MOV will be available
 in 2001).  Online publishers can improve their marketing and sales impact with
 personalized rich-media offerings through use of SealedMedia's content sealing
 and licensing solution.  This enables them to mix and match media, generate
 licenses in real time to create new business models and opportunities, and
 ensures unauthorized access to content is prevented.  SealedMedia has been
 selected by leading online content vendors around the world who sell online
 books, newsletters, financial research, music and more in the emerging
 $100 billion eContent marketplace.  SealedMedia has sales offices in
 San Francisco, Los Angeles, New York, Beaconsfield, U.K., Munich and the
 Netherlands.
 
 SOURCE  SealedMedia