Pei Wei Asian Diner Opens Second Location in Phoenix

Apr 05, 2001, 01:00 ET from Pei Wei Asian Diner

    SCOTTSDALE, Ariz., April 5 /PRNewswire/ -- The second location of Pei Wei
 Asian Diner opens today at Arcadia Promenade (NW corner of 44th Street and
 Indian School Rd.)  "We are very pleased to open our doors in the Arcadia
 district and look forward to becoming a valuable member of the neighborhood,"
 said Greg Carey, Pei Wei Development Partner.
     Pei Wei Asian Diner offers a menu of freshly prepared Asian cuisine served
 in a relaxed, warm environment.  Guests of this casual quick restaurant order
 at the counter, pick up their drinks and take a seat.  The food is made to
 order and served hot from the wok to the table.  The menu featuring the
 cuisines of Asia is designed to allow the guest to choose the style of the
 entree and their choice of beef, chicken, shrimp, scallops, vegetables or
 tofu.  The modestly priced menu ranges from $2.75 - $9.00 and includes such
 specialties as Vietnamese Chicken Salad Rolls, a blend of shredded chicken,
 butter lettuce, rice noodles, mint, carrot, peanuts, and lime, rolled in rice
 paper; Soba-Miso Bowl, buckwheat noodles with red miso broth, scallions,
 shitake mushrooms and spinach; and Orange Peel, mixes chili-bean sauce, orange
 peel, scallions, snap peas, and carrots served with white or brown rice.
     "Based on the success of the first Pei Wei in Chandler, Arizona we are
 convinced there is tremendous growth potential with this restaurant concept,"
 said Rick Federico, Chairman and CEO of P.F. Chang's China Bistro
 (Nasdaq:   PFCB), the parent company of Pei Wei Asian Diner.  "In anticipation
 of this growth, we have put together a strong management team," added Mr.
 Federico.
     Russell Owens has been appointed President of Pei Wei and will be joining
 the company in May.  Development Partners Greg Carey and Mark Brezinski are
 responsible for developing the Phoenix and Dallas markets respectively.
     Three additional locations are scheduled to open in 2001 -- one in
 Scottsdale, Arizona and two in Dallas, Texas.  Additional locations are being
 considered including a number of sites in Phoenix's West Valley.
 
     For further information please contact Laura Cherry of P.F. Chang's China
 Bistro, 602-381-7472.
 
 

SOURCE Pei Wei Asian Diner
    SCOTTSDALE, Ariz., April 5 /PRNewswire/ -- The second location of Pei Wei
 Asian Diner opens today at Arcadia Promenade (NW corner of 44th Street and
 Indian School Rd.)  "We are very pleased to open our doors in the Arcadia
 district and look forward to becoming a valuable member of the neighborhood,"
 said Greg Carey, Pei Wei Development Partner.
     Pei Wei Asian Diner offers a menu of freshly prepared Asian cuisine served
 in a relaxed, warm environment.  Guests of this casual quick restaurant order
 at the counter, pick up their drinks and take a seat.  The food is made to
 order and served hot from the wok to the table.  The menu featuring the
 cuisines of Asia is designed to allow the guest to choose the style of the
 entree and their choice of beef, chicken, shrimp, scallops, vegetables or
 tofu.  The modestly priced menu ranges from $2.75 - $9.00 and includes such
 specialties as Vietnamese Chicken Salad Rolls, a blend of shredded chicken,
 butter lettuce, rice noodles, mint, carrot, peanuts, and lime, rolled in rice
 paper; Soba-Miso Bowl, buckwheat noodles with red miso broth, scallions,
 shitake mushrooms and spinach; and Orange Peel, mixes chili-bean sauce, orange
 peel, scallions, snap peas, and carrots served with white or brown rice.
     "Based on the success of the first Pei Wei in Chandler, Arizona we are
 convinced there is tremendous growth potential with this restaurant concept,"
 said Rick Federico, Chairman and CEO of P.F. Chang's China Bistro
 (Nasdaq:   PFCB), the parent company of Pei Wei Asian Diner.  "In anticipation
 of this growth, we have put together a strong management team," added Mr.
 Federico.
     Russell Owens has been appointed President of Pei Wei and will be joining
 the company in May.  Development Partners Greg Carey and Mark Brezinski are
 responsible for developing the Phoenix and Dallas markets respectively.
     Three additional locations are scheduled to open in 2001 -- one in
 Scottsdale, Arizona and two in Dallas, Texas.  Additional locations are being
 considered including a number of sites in Phoenix's West Valley.
 
     For further information please contact Laura Cherry of P.F. Chang's China
 Bistro, 602-381-7472.
 
 SOURCE  Pei Wei Asian Diner