Pennsylvania Tackles Underage Drinking

PLCB Announces Federal Grant to Expand Local Programs to Curb Underage And

Dangerous Drinking



PA First Lady Michele Ridge Announces Launch of Statewide Public Service

Campaigns Targeting Teens and Adult Providers of Alcohol



Apr 18, 2001, 01:00 ET from Pennsylvania Liquor Control Board

    HARRISBURG, Pa., April 18 /PRNewswire/ -- In observance of Alcohol
 Awareness Month, Pennsylvania First Lady Michele Ridge and Pennsylvania Liquor
 Control Board (PLCB) Chairman John E. Jones III today announced three
 statewide initiatives aimed at reducing underage drinking in the commonwealth.
     At a news conference today at PLCB headquarters in Harrisburg, Jones
 announced a federal grant to expand local programs to curb underage and
 dangerous drinking, as well as a statewide radio and television public service
 campaign targeting teens and adult providers of alcohol.  Mrs. Ridge announced
 a series of three underage drinking prevention advertisements that will be
 aired in movie theaters throughout the Commonwealth this spring and summer.
     "As thousands of Pennsylvania families go to theaters to see this summer's
 movie blockbusters, they will also see a powerful message -- that we, as
 parents, must talk to our kids about drugs and alcohol," said Mrs. Ridge, who
 chairs the Governor's Community Partnership for Safe Children (Children's
 Partnership) and is a national co-chair of Leadership to Keep Children Alcohol
 Free, a national campaign by 28 Governor's spouses to bring attention to the
 incidence of drinking in children ages nine to 15.
     "The ads bring attention to the fact that it is never too early to start
 the conversation.  They also give parents a toll-free number --
 1-877-PA-HEALTH -- to get tips on how to begin this important discussion with
 their children."
     The ads were adapted from a radio and print public awareness campaign
 launched statewide last year in partnership with Drug Free Pennsylvania.  They
 are designed to educate parents and caregivers about the scope of the problem
 of drug use and underage drinking, and stress that parents need to talk with
 children about the dangers of drugs and alcohol before someone else does.
     The ads, which will be included in the pre-show rotation of trivia and
 information, will appear in theaters statewide beginning in May.  The campaign
 will run through July.  The placement of the ads in theatres is being
 sponsored by the Pennsylvania Department of Education, Department of Health,
 the Children's Partnership and the Department of Transportation.
     Jones announced that the PLCB will receive a $400,000 grant from the U.S.
 Department of Justice, Office of Juvenile Justice, Delinquency and Prevention
 (OJJDP) through the Pennsylvania Commission on Crime and Delinquency (PCCD) to
 expand a program that addresses teen drinking and alcohol access issues in
 local communities.  The OJJDP awarded the PLCB $400,000 two years ago to
 establish pilot programs in Doylestown, Erie, Monessen, Pottsville and
 Reading.  The grant has been used to support youth alcohol related enforcement
 efforts, the development of alcohol-free youth activities, public awareness
 programs and youth mentoring programs.  Today Jones revealed that OJJDP will
 continue to fund the program, enabling the PLCB to add 15 additional sites.
     "The five regional pilot sites that were established under this grant have
 enabled us to build programs that address the specific needs in those
 communities," said Jones.  "I am happy to announce that our pilot programs
 have been very successful in raising awareness and deterring underage
 drinking.  This grant will enable us to build on those successes and reach
 into more communities with our alcohol awareness and abuse prevention
 programs."
     Jones also announced that the PLCB and Pennsylvanians Against Underage
 Drinking (PAUD) are sponsoring a statewide television and radio public service
 campaign that targets teens and adult providers of alcohol and is timed to
 coincide with prom and graduation season.  Jones says the messages, which will
 air throughout the month of May, were written and produced by the Youth To
 Youth peer-mentoring program at Souderton Area High School in Montgomery
 County.  Jones and Mrs. Ridge visited the school in January where they
 announced new funding for PAUD, an organization of over 400 groups and
 individuals committed to the prevention of underage drinking.  Youth to Youth
 developed the public service messages with monies provided through PAUD.
     "It was evident during our meeting with students in Souderton that we were
 dealing with a new breed of teenager," Jones said.  "These were students who
 clearly developed a strong support base within their school and were quite
 comfortable with their decision not to drink alcohol.  This is strong evidence
 that peer mentoring works and works well."
     Today's news conference came during an open house, hosted by the PLCB in
 observance of Alcohol Awareness Month.  The event highlighted agency-wide
 efforts to promote awareness and alcohol abuse prevention.  The Bureaus of
 Licensing, Store Operations and Alcohol Education are actively engaged in
 education and prevention strategies aimed at youth as well as legal purchasers
 of beverage alcohol.
 
 

SOURCE Pennsylvania Liquor Control Board
    HARRISBURG, Pa., April 18 /PRNewswire/ -- In observance of Alcohol
 Awareness Month, Pennsylvania First Lady Michele Ridge and Pennsylvania Liquor
 Control Board (PLCB) Chairman John E. Jones III today announced three
 statewide initiatives aimed at reducing underage drinking in the commonwealth.
     At a news conference today at PLCB headquarters in Harrisburg, Jones
 announced a federal grant to expand local programs to curb underage and
 dangerous drinking, as well as a statewide radio and television public service
 campaign targeting teens and adult providers of alcohol.  Mrs. Ridge announced
 a series of three underage drinking prevention advertisements that will be
 aired in movie theaters throughout the Commonwealth this spring and summer.
     "As thousands of Pennsylvania families go to theaters to see this summer's
 movie blockbusters, they will also see a powerful message -- that we, as
 parents, must talk to our kids about drugs and alcohol," said Mrs. Ridge, who
 chairs the Governor's Community Partnership for Safe Children (Children's
 Partnership) and is a national co-chair of Leadership to Keep Children Alcohol
 Free, a national campaign by 28 Governor's spouses to bring attention to the
 incidence of drinking in children ages nine to 15.
     "The ads bring attention to the fact that it is never too early to start
 the conversation.  They also give parents a toll-free number --
 1-877-PA-HEALTH -- to get tips on how to begin this important discussion with
 their children."
     The ads were adapted from a radio and print public awareness campaign
 launched statewide last year in partnership with Drug Free Pennsylvania.  They
 are designed to educate parents and caregivers about the scope of the problem
 of drug use and underage drinking, and stress that parents need to talk with
 children about the dangers of drugs and alcohol before someone else does.
     The ads, which will be included in the pre-show rotation of trivia and
 information, will appear in theaters statewide beginning in May.  The campaign
 will run through July.  The placement of the ads in theatres is being
 sponsored by the Pennsylvania Department of Education, Department of Health,
 the Children's Partnership and the Department of Transportation.
     Jones announced that the PLCB will receive a $400,000 grant from the U.S.
 Department of Justice, Office of Juvenile Justice, Delinquency and Prevention
 (OJJDP) through the Pennsylvania Commission on Crime and Delinquency (PCCD) to
 expand a program that addresses teen drinking and alcohol access issues in
 local communities.  The OJJDP awarded the PLCB $400,000 two years ago to
 establish pilot programs in Doylestown, Erie, Monessen, Pottsville and
 Reading.  The grant has been used to support youth alcohol related enforcement
 efforts, the development of alcohol-free youth activities, public awareness
 programs and youth mentoring programs.  Today Jones revealed that OJJDP will
 continue to fund the program, enabling the PLCB to add 15 additional sites.
     "The five regional pilot sites that were established under this grant have
 enabled us to build programs that address the specific needs in those
 communities," said Jones.  "I am happy to announce that our pilot programs
 have been very successful in raising awareness and deterring underage
 drinking.  This grant will enable us to build on those successes and reach
 into more communities with our alcohol awareness and abuse prevention
 programs."
     Jones also announced that the PLCB and Pennsylvanians Against Underage
 Drinking (PAUD) are sponsoring a statewide television and radio public service
 campaign that targets teens and adult providers of alcohol and is timed to
 coincide with prom and graduation season.  Jones says the messages, which will
 air throughout the month of May, were written and produced by the Youth To
 Youth peer-mentoring program at Souderton Area High School in Montgomery
 County.  Jones and Mrs. Ridge visited the school in January where they
 announced new funding for PAUD, an organization of over 400 groups and
 individuals committed to the prevention of underage drinking.  Youth to Youth
 developed the public service messages with monies provided through PAUD.
     "It was evident during our meeting with students in Souderton that we were
 dealing with a new breed of teenager," Jones said.  "These were students who
 clearly developed a strong support base within their school and were quite
 comfortable with their decision not to drink alcohol.  This is strong evidence
 that peer mentoring works and works well."
     Today's news conference came during an open house, hosted by the PLCB in
 observance of Alcohol Awareness Month.  The event highlighted agency-wide
 efforts to promote awareness and alcohol abuse prevention.  The Bureaus of
 Licensing, Store Operations and Alcohol Education are actively engaged in
 education and prevention strategies aimed at youth as well as legal purchasers
 of beverage alcohol.
 
 SOURCE  Pennsylvania Liquor Control Board