Peppers and Rogers Group, BEA and PricewaterhouseCoopers Host Six-City Seminar Series on CRM Strategies

Half-Day Seminars to Focus on 'Turning Customer Relationships Into Shareholder

Value'



Apr 03, 2001, 01:00 ET from BEA Systems, Inc.

    SAN JOSE, Calif., April 3 /PRNewswire/ --
 BEA Systems, Inc. (Nasdaq: BEAS), one of the world's leading e-business
 infrastructure software companies, today announced a six-city seminar series
 focusing on the challenges and opportunities facing businesses as they
 implement customer relationship management (CRM) strategies.  Titled
 "Turning Customer Relationships into Shareholder Value," the half-day seminar
 series has its first stop April 10 in New York and concludes May 10 in
 Cambridge, Mass.
     Each seminar will feature Don Peppers and Martha Rogers, Ph.D., partners
 with Peppers and Rogers Group and thought leaders in the field of one-to-one
 marketing, representatives from PricewaterhouseCoopers' Customer Relationship
 Management practice, and BEA experts in implementing CRM solutions.  Attendees
 will learn the practical steps a business can take to build a customer-centric
 organization:  crafting the CRM concept, developing the CRM blueprint, and
 laying out a transformation program.  Representatives from
 PricewaterhouseCoopers also will share the firm's maturity modeling approach
 and real-world examples of the approach in action.  All seminar attendees will
 receive a free copy of Peppers' and Rogers' newest book, "One to One B2B:
 Customer Development Strategies for the Business-to-Business World."
     The "Turning Customer Relationships into Shareholder Value" seminar series
 will take place on the following dates and locations:
 
     -- April 10 at The Plaza Hotel in New York;
     -- April 19 at Hotel Monaco in San Francisco;
     -- May 2 at Sutton Place in Chicago;
     -- May 3 at The Westin in Toronto, Canada;
     -- May 8 at The Four Seasons in Atlanta;
     -- May 10 at The Charles Hotel in Cambridge, Mass.
 
     To register for this free seminar series, please visit
 www.bea.com/events/1to1/ or call 404-240-0999.
 
     About Peppers and Rogers Group
     Headquartered in Norwalk, Connecticut, Peppers and Rogers Group was
 founded in 1993 by Don Peppers and Martha Rogers, Ph.D.  They are co-authors
 of a series of books and articles on managing customer relationships,
 including "The One to One Future" (1993), which first popularized the term
 "one-to-one marketing."  Steve Skinner, a former partner at McKinsey and
 Company, is President and CEO.
     As the preeminent management consulting firm specializing in
 customer-focused business issues, Peppers and Rogers Group helps clients
 devise strategies and plans for strengthening their customer relationships.
 The firm maintains 17 offices throughout North America and on five other
 continents.  Its global client list includes Fortune 500 companies in the
 automotive, computer, consumer goods, financial services, media,
 telecommunications, Internet and other industries.
 
     About PricewaterhouseCoopers
     PricewaterhouseCoopers' Customer Relationship Management (CRM) practice
 provides integrated, multi-channel CRM solutions that transform how companies
 market, sell and serve their customers.  With more than 3,500 experienced CRM
 practitioners worldwide, PricewaterhouseCoopers delivers its CRM vision:
 aligning the e-enabled front office with back-office strategies and activities
 to proactively manage customer information and relationships, develop and
 integrate multiple sales and service channels, and manage product and service
 innovation and time to market for sustainable and profitable growth.
     The Management Consulting Services practice of PricewaterhouseCoopers
 helps clients maximize their business performance by integrating strategic
 change, process improvements and technology solutions.  Through a worldwide
 network of skills and resources, consultants manage complex projects with
 global capabilities and local knowledge, from strategy through implementation.
 PricewaterhouseCoopers (www.pwcglobal.com) is the world's largest professional
 services organization.  Drawing on the knowledge and skills of more than
 150,000 people in 150 countries, we help our clients solve complex business
 problems and measurably enhance their ability to build value, manage risk and
 improve performance in an Internet-enabled world.
     PricewaterhouseCoopers refers to the member firms of the worldwide
 PricewaterhouseCoopers organization.
 
     About BEA
     BEA Systems, Inc. is one of the world's leading e-business infrastructure
 software companies, with more than 9,400 customers around the world including
 the majority of the Fortune Global 500.  BEA and its WebLogic brand are among
 the most trusted names in e-business.  Businesses built on the award-winning
 BEA WebLogic E-Business Platform(TM) are reliable, highly scalable, and poised
 to bring new services to market quickly.  BEA's e-business platform is the
 de facto standard for over 1,500 systems integrators, independent software
 vendors (ISVs) and application service providers (ASPs) to provide complete
 solutions that fast-track and future-proof e-businesses for high growth and
 profitability.  Headquartered in San Jose, Calif., BEA has 93 offices in
 30 countries and is on the Web at www.bea.com.
     NOTE:  BEA and WebLogic are registered trademarks of BEA Systems, Inc.
 BEA WebLogic E-Business Platform is a trademark of BEA Systems, Inc.  All
 other company and product names may be trademarks of the company with which
 they are associated.
 
 

SOURCE BEA Systems, Inc.
    SAN JOSE, Calif., April 3 /PRNewswire/ --
 BEA Systems, Inc. (Nasdaq: BEAS), one of the world's leading e-business
 infrastructure software companies, today announced a six-city seminar series
 focusing on the challenges and opportunities facing businesses as they
 implement customer relationship management (CRM) strategies.  Titled
 "Turning Customer Relationships into Shareholder Value," the half-day seminar
 series has its first stop April 10 in New York and concludes May 10 in
 Cambridge, Mass.
     Each seminar will feature Don Peppers and Martha Rogers, Ph.D., partners
 with Peppers and Rogers Group and thought leaders in the field of one-to-one
 marketing, representatives from PricewaterhouseCoopers' Customer Relationship
 Management practice, and BEA experts in implementing CRM solutions.  Attendees
 will learn the practical steps a business can take to build a customer-centric
 organization:  crafting the CRM concept, developing the CRM blueprint, and
 laying out a transformation program.  Representatives from
 PricewaterhouseCoopers also will share the firm's maturity modeling approach
 and real-world examples of the approach in action.  All seminar attendees will
 receive a free copy of Peppers' and Rogers' newest book, "One to One B2B:
 Customer Development Strategies for the Business-to-Business World."
     The "Turning Customer Relationships into Shareholder Value" seminar series
 will take place on the following dates and locations:
 
     -- April 10 at The Plaza Hotel in New York;
     -- April 19 at Hotel Monaco in San Francisco;
     -- May 2 at Sutton Place in Chicago;
     -- May 3 at The Westin in Toronto, Canada;
     -- May 8 at The Four Seasons in Atlanta;
     -- May 10 at The Charles Hotel in Cambridge, Mass.
 
     To register for this free seminar series, please visit
 www.bea.com/events/1to1/ or call 404-240-0999.
 
     About Peppers and Rogers Group
     Headquartered in Norwalk, Connecticut, Peppers and Rogers Group was
 founded in 1993 by Don Peppers and Martha Rogers, Ph.D.  They are co-authors
 of a series of books and articles on managing customer relationships,
 including "The One to One Future" (1993), which first popularized the term
 "one-to-one marketing."  Steve Skinner, a former partner at McKinsey and
 Company, is President and CEO.
     As the preeminent management consulting firm specializing in
 customer-focused business issues, Peppers and Rogers Group helps clients
 devise strategies and plans for strengthening their customer relationships.
 The firm maintains 17 offices throughout North America and on five other
 continents.  Its global client list includes Fortune 500 companies in the
 automotive, computer, consumer goods, financial services, media,
 telecommunications, Internet and other industries.
 
     About PricewaterhouseCoopers
     PricewaterhouseCoopers' Customer Relationship Management (CRM) practice
 provides integrated, multi-channel CRM solutions that transform how companies
 market, sell and serve their customers.  With more than 3,500 experienced CRM
 practitioners worldwide, PricewaterhouseCoopers delivers its CRM vision:
 aligning the e-enabled front office with back-office strategies and activities
 to proactively manage customer information and relationships, develop and
 integrate multiple sales and service channels, and manage product and service
 innovation and time to market for sustainable and profitable growth.
     The Management Consulting Services practice of PricewaterhouseCoopers
 helps clients maximize their business performance by integrating strategic
 change, process improvements and technology solutions.  Through a worldwide
 network of skills and resources, consultants manage complex projects with
 global capabilities and local knowledge, from strategy through implementation.
 PricewaterhouseCoopers (www.pwcglobal.com) is the world's largest professional
 services organization.  Drawing on the knowledge and skills of more than
 150,000 people in 150 countries, we help our clients solve complex business
 problems and measurably enhance their ability to build value, manage risk and
 improve performance in an Internet-enabled world.
     PricewaterhouseCoopers refers to the member firms of the worldwide
 PricewaterhouseCoopers organization.
 
     About BEA
     BEA Systems, Inc. is one of the world's leading e-business infrastructure
 software companies, with more than 9,400 customers around the world including
 the majority of the Fortune Global 500.  BEA and its WebLogic brand are among
 the most trusted names in e-business.  Businesses built on the award-winning
 BEA WebLogic E-Business Platform(TM) are reliable, highly scalable, and poised
 to bring new services to market quickly.  BEA's e-business platform is the
 de facto standard for over 1,500 systems integrators, independent software
 vendors (ISVs) and application service providers (ASPs) to provide complete
 solutions that fast-track and future-proof e-businesses for high growth and
 profitability.  Headquartered in San Jose, Calif., BEA has 93 offices in
 30 countries and is on the Web at www.bea.com.
     NOTE:  BEA and WebLogic are registered trademarks of BEA Systems, Inc.
 BEA WebLogic E-Business Platform is a trademark of BEA Systems, Inc.  All
 other company and product names may be trademarks of the company with which
 they are associated.
 
 SOURCE  BEA Systems, Inc.