Performark Introduces 'eQuest': New Web-Based; Real-Time Registration/Data Collection Tool

Apr 04, 2001, 01:00 ET from Performark, Inc.

    MINNEAPOLIS, April 4 /PRNewswire/ -- Performark, a leading provider of
 business-to-business response management and database marketing services,
 announced the introduction of a new web-based application, "eQuest."  eQuest
 is a state-of-the-art web-based event registration and information gathering
 and management tool.
 
     Accurate, real time information needed as global companies shift to target
 marketing and the use of web seminars to attract new customers
     eQuest, a new online event registration and information management tool,
 was developed primarily to meet the needs of organizations conducting web
 seminar events in multiple locations. By managing event registrations via the
 Internet, event managers in all locations can know the status of registration
 at any time and adapt resources to meet demand.  In addition, participants
 have access to more information more easily and can register more
 conveniently, as well as receive reminder notifications via e-mail.
     "Web seminars are becoming a key part of many organization's marketing
 effort," said Ed Herzog, Performark president and chief operating officer.
 "We designed our web-based event registration to allow companies to direct
 different audiences to targeted events or locations, within a format that is
 convenient and accessible to all users.  Because companies using eQuest can
 know instantly the status of registration around the world for their many
 events, they can add or delete events based on registration, leveraging
 resources already in place, and responding to customer demand in a real-time
 manner.
     "Our clients are also excited about this application because they can
 reduce event registration staff, yet have more accurate and timely information
 for their customer database.  eQuest helps organizations save dollars by using
 web-based and people-based resources most effectively.  Companies can focus
 their more expensive people resources where direct customer interface is most
 useful," said Herzog.
 
     eQuest Features
     -- Web-based Registration:  Participants all over the world can register
        when it is convenient for them, for events all over the world -- in
        different locations and at different dates and times.
     -- Customer/prospect Database Creation:  Data collected from the on-line
        registration can be used to better understand the market -- the types
        of participants, size of companies, most popular events or locations,
        etc.
     -- Real-Time Reporting:  Through eQuest, clients can know the status of
        registration for their events at any time, and allocate resources most
        effectively.
     -- Client Customized:  eQuest is customized to meet each client's needs
        and to match each client's corporate identity and branding.
     -- Account Management/Contact Center Support: Clients using eQuest can
        back up the convenience of the Internet registration with the high
        touch of a contact center.
 
     eQuest Benefits
     -- Convenience:  Prospective participants can register quickly and easily
        for events that are specific and appropriate to their needs and
        convenient to their locations, and can know immediately whether an
        event is still open or full.  Event organizers across the country and
        in international locations can know within several clicks the status of
        registration for their event.
     -- Customer-responsive marketing:  If registration is full, additional
        seminars may be added; if registration is light, additional marketing
        or communications may be directed to those specific targets.
     -- Customized information:  Different markets with differing needs may be
        directed by the client using eQuest, to the appropriate events to meet
        their needs.
     -- Improved database:  Clients using eQuest will have more thorough and
        up-to-date information on their clients and prospects attending their
        events, seminars, conferences, web-casts, which can enhance Customer
        Relationship Management
     -- Cost-effectiveness:  Registration through web-based eQuest minimizes
        the staff needed to record information and respond to inquiries.  Staff
        can be used more effectively in direct, essential customer
        interactions.
 
     Headquartered in Minneapolis, Performark, Inc. is a leading provider of
 business-to-business web-based and traditional response management services
 that help companies turn more prospects into customers.  The company has
 developed the only closed-loop, customer information management service that
 begins with prospect data acquisition, and continues through sales lead
 qualification, fulfillment, lead distribution, pipeline management and sales
 outcome tracking.  Performark's services and products provide an essential
 foundation upon which to build successful Customer Relationship Management
 programs.  Through innovative business development programs, Performark
 converts low-value prospect names into high-value active customers.
 
 

SOURCE Performark, Inc.
    MINNEAPOLIS, April 4 /PRNewswire/ -- Performark, a leading provider of
 business-to-business response management and database marketing services,
 announced the introduction of a new web-based application, "eQuest."  eQuest
 is a state-of-the-art web-based event registration and information gathering
 and management tool.
 
     Accurate, real time information needed as global companies shift to target
 marketing and the use of web seminars to attract new customers
     eQuest, a new online event registration and information management tool,
 was developed primarily to meet the needs of organizations conducting web
 seminar events in multiple locations. By managing event registrations via the
 Internet, event managers in all locations can know the status of registration
 at any time and adapt resources to meet demand.  In addition, participants
 have access to more information more easily and can register more
 conveniently, as well as receive reminder notifications via e-mail.
     "Web seminars are becoming a key part of many organization's marketing
 effort," said Ed Herzog, Performark president and chief operating officer.
 "We designed our web-based event registration to allow companies to direct
 different audiences to targeted events or locations, within a format that is
 convenient and accessible to all users.  Because companies using eQuest can
 know instantly the status of registration around the world for their many
 events, they can add or delete events based on registration, leveraging
 resources already in place, and responding to customer demand in a real-time
 manner.
     "Our clients are also excited about this application because they can
 reduce event registration staff, yet have more accurate and timely information
 for their customer database.  eQuest helps organizations save dollars by using
 web-based and people-based resources most effectively.  Companies can focus
 their more expensive people resources where direct customer interface is most
 useful," said Herzog.
 
     eQuest Features
     -- Web-based Registration:  Participants all over the world can register
        when it is convenient for them, for events all over the world -- in
        different locations and at different dates and times.
     -- Customer/prospect Database Creation:  Data collected from the on-line
        registration can be used to better understand the market -- the types
        of participants, size of companies, most popular events or locations,
        etc.
     -- Real-Time Reporting:  Through eQuest, clients can know the status of
        registration for their events at any time, and allocate resources most
        effectively.
     -- Client Customized:  eQuest is customized to meet each client's needs
        and to match each client's corporate identity and branding.
     -- Account Management/Contact Center Support: Clients using eQuest can
        back up the convenience of the Internet registration with the high
        touch of a contact center.
 
     eQuest Benefits
     -- Convenience:  Prospective participants can register quickly and easily
        for events that are specific and appropriate to their needs and
        convenient to their locations, and can know immediately whether an
        event is still open or full.  Event organizers across the country and
        in international locations can know within several clicks the status of
        registration for their event.
     -- Customer-responsive marketing:  If registration is full, additional
        seminars may be added; if registration is light, additional marketing
        or communications may be directed to those specific targets.
     -- Customized information:  Different markets with differing needs may be
        directed by the client using eQuest, to the appropriate events to meet
        their needs.
     -- Improved database:  Clients using eQuest will have more thorough and
        up-to-date information on their clients and prospects attending their
        events, seminars, conferences, web-casts, which can enhance Customer
        Relationship Management
     -- Cost-effectiveness:  Registration through web-based eQuest minimizes
        the staff needed to record information and respond to inquiries.  Staff
        can be used more effectively in direct, essential customer
        interactions.
 
     Headquartered in Minneapolis, Performark, Inc. is a leading provider of
 business-to-business web-based and traditional response management services
 that help companies turn more prospects into customers.  The company has
 developed the only closed-loop, customer information management service that
 begins with prospect data acquisition, and continues through sales lead
 qualification, fulfillment, lead distribution, pipeline management and sales
 outcome tracking.  Performark's services and products provide an essential
 foundation upon which to build successful Customer Relationship Management
 programs.  Through innovative business development programs, Performark
 converts low-value prospect names into high-value active customers.
 
 SOURCE  Performark, Inc.