Personalization Tops Memorialization Trends

Apr 26, 2001, 01:00 ET from Matthews International Corporation

    PITTSBURGH, April 26 /PRNewswire/ -- Along a busy highway, motorists pass
 a roadside shrine to a young mother killed in an automobile accident.  A
 wooden cross, flowers and a Mylar balloon serve as a memorial to the woman.
     From Maine to California, there are similar roadside memorials.  The names
 of those remembered are different, but the purpose -- remembrance -- is the
 same.
     "People have an inner need to remember and memorialize," said David B.
 Jones, manager of sales and marketing for Matthews International Corporation,
 the world's leading manufacturer of memorialization products.  "Today, we not
 only want to memorialize our loved ones, but we want our memorials to be
 distinctive.  Regardless, if a person chooses ground burial, mausoleum
 entombment or cremation, there is a growing trend for more personalized
 memorialization."
     What types of memorials are popular in 2001?  According to Jones, people
 are designing memorials that convey their personalities.  He outlined the
 latest trends.
 
      -- Monuments are being designed in distinctive shapes and brilliant
          granite colors including blues, greens, reds and blacks.  Highly-
          detailed, four-color etchings are also being added to monuments.
      -- Flush bronze memorials, once only available as brown rectangular
          markers, are now available in different colors and shapes with more
          personalization options.  Emblems, inspirational verses, epitaphs,
          individual signatures and sculpted bronze or ceramic portraits are
          the more popular forms of personalization.
      -- Aboveground entombment is steadily rising.  Cemeteries that offer cast
          bronze crypt fronts depicting nature scenes and religious images are
          finding people selecting these crypts over standard marble fronts.
          Also, more people are customizing their crypt fronts with emblems,
          vases and lamps.
      -- Private family mausoleums are gaining popularity among people who
          desire premium memorialization.  Worldwide sourcing of granite and
          new fabricating techniques are making them more economical.
      -- Cremation.  Approximately one out of every four people chooses
          cremation and that number is increasing.  Cremation gardens, which
          are beautifully landscaped areas with Columbariums that accommodate
          cremated remains, cremation memorials and areas for scattering, are
          the newest offerings.
 
     "Today's cemeteries provide a host of memorialization options to meet
 families' diverse needs," Jones added.  He strongly encourages people to talk
 with industry professionals before the time of need in order to make a
 selection free from the emotional stress experienced from the death of a loved
 one.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X31556816
 
 

SOURCE Matthews International Corporation
    PITTSBURGH, April 26 /PRNewswire/ -- Along a busy highway, motorists pass
 a roadside shrine to a young mother killed in an automobile accident.  A
 wooden cross, flowers and a Mylar balloon serve as a memorial to the woman.
     From Maine to California, there are similar roadside memorials.  The names
 of those remembered are different, but the purpose -- remembrance -- is the
 same.
     "People have an inner need to remember and memorialize," said David B.
 Jones, manager of sales and marketing for Matthews International Corporation,
 the world's leading manufacturer of memorialization products.  "Today, we not
 only want to memorialize our loved ones, but we want our memorials to be
 distinctive.  Regardless, if a person chooses ground burial, mausoleum
 entombment or cremation, there is a growing trend for more personalized
 memorialization."
     What types of memorials are popular in 2001?  According to Jones, people
 are designing memorials that convey their personalities.  He outlined the
 latest trends.
 
      -- Monuments are being designed in distinctive shapes and brilliant
          granite colors including blues, greens, reds and blacks.  Highly-
          detailed, four-color etchings are also being added to monuments.
      -- Flush bronze memorials, once only available as brown rectangular
          markers, are now available in different colors and shapes with more
          personalization options.  Emblems, inspirational verses, epitaphs,
          individual signatures and sculpted bronze or ceramic portraits are
          the more popular forms of personalization.
      -- Aboveground entombment is steadily rising.  Cemeteries that offer cast
          bronze crypt fronts depicting nature scenes and religious images are
          finding people selecting these crypts over standard marble fronts.
          Also, more people are customizing their crypt fronts with emblems,
          vases and lamps.
      -- Private family mausoleums are gaining popularity among people who
          desire premium memorialization.  Worldwide sourcing of granite and
          new fabricating techniques are making them more economical.
      -- Cremation.  Approximately one out of every four people chooses
          cremation and that number is increasing.  Cremation gardens, which
          are beautifully landscaped areas with Columbariums that accommodate
          cremated remains, cremation memorials and areas for scattering, are
          the newest offerings.
 
     "Today's cemeteries provide a host of memorialization options to meet
 families' diverse needs," Jones added.  He strongly encourages people to talk
 with industry professionals before the time of need in order to make a
 selection free from the emotional stress experienced from the death of a loved
 one.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X31556816
 
 SOURCE  Matthews International Corporation