Personna Launches New Hair Shaper Featuring 25% Sharper Blade

Jan 08, 2014, 10:11 ET from Personna

VERONA, Va., Jan. 8, 2014 /PRNewswire/ -- Personna, a leading supplier of hair shaping blades for the beauty industry, announces the launch of a new hair shaper blade.


Recognized as providing the beauty industry with the highest quality tools for razor cutting and shaving, Personna has worked aggressively to create improvements in coatings that make the blade sharper and offer a better feel for the stylist. Extensive research with professionals revealed that sharpness is the number one attribute they look for in a hair shaper blade. Based on the results of an independent testing lab, the new Personna Hair Shaper Blade, scheduled to be in stores in January 2014, has been confirmed to be 25% sharper than the original.

According to Bob Senesac, Director of Marketing for Personna, "The new hair shaper blade is part of ongoing blade improvements through the utilization of new technologies. We have a long-term plan to provide high quality blades across a broad spectrum of specialty blade categories."

Personna is distributed exclusively by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. Spilo and Personna have enjoyed a business partnership for over 47 years, Marc Spilo, President of Spilo Worldwide states, "Personna manufactures products that are truly a cut above the competition and I am proud of Spilo's long standing partnership with Personna. The new 25% sharper hair shaper blade is another example of Personna delivering a superior product to the professional beauty industry."                                  

Personna is one of the largest producers of professional, medical, and industrial blades with manufacturing facilities in North America. Personna is dedicated to creating blades and bladed products that satisfy the needs of professional, medical, and industrial customers. From the most basic to the most advanced product, our goal is to deliver quality, performance, and innovation.

Contact: Bob Senesac
Tel: 540-248-1683

Video with caption: "Personna® Hair Shaper Blades are made in the USA of the finest surgical stainless steel. Each blade features a glide-coated edge to ensure smooth cutting with no drag. Dependable quality has made Personna blades the number one choice of professional stylists for over 40 years. Now, Personna blades are 25% sharper than the original Personna Hair Shaper Blades!" Video available at:

SOURCE Personna