Pet Supplies in the U.S., 10th Edition - Reviews Marketer Trends Including Detailed Mass-Market Share Breakouts, Mergers and Acquisitions, and Category Leaders

Nov 26, 2015, 00:10 ET from Research and Markets

DUBLIN, Nov. 25, 2015 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Pet Supplies in the U.S., 10th Edition" report to their offering.

Packaged Facts' 10th edition of Pet Supplies in the U.S. compiles extensive and proprietary survey data on pet product trends, consumers, and pets, and carefully examines key factors influencing market growth. All pet types are considered, including cats and dogs as well as birds, small animals, fish, and reptiles. The report covers all major nonfood pet product categories including cat litter, rawhide/natural chews, other dog/cat supplies, and non-dog/cat supplies. Within these categories, major segments examined include cat litter, flea and tick care, toys, bedding, grooming, clean-up, and many others. The report sets 2014 as its base year, with historic market data provided for 2010 through 2014 and projected market valuations for 2015 through 2019. Market values are broken out by animal type, retail channel, and product category, as well as for mass-market and specialty channels including the natural supermarket channel and the specialty/gourmet supermarket channel.

Key drivers and trends reviewed include the still-building economy with an analysis of pet owners' current and anticipated future financial situations and preferences, the ongoing premiumization trend, the drive toward more natural pet products, which is now gaining momentum even outside of pet food categories, and pet ownership and population trends.

The report also reviews marketer trends including detailed mass-market share breakouts, mergers and acquisitions, and category leaders. Advertising and new product trends are considered, along with retail channel and consumer trends including pet owner demographics, purchasing statistics by product type, and consumer attitudes about pet products and ownership based on Packaged Facts' own pet owner surveys.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: The Market

Chapter 3: The Marketers

Chapter 4: Marketing and New Product Trends

Chapter 5: Retail Channel Trends

Chapter 6: The Consumer

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SOURCE Research and Markets