DARIEN, Conn., Feb. 27, 2012 /PRNewswire/ -- Alcone, The Activation Agency™, a PROMO and Chief Marketer Magazine Agency of the Year, announced that Peter Viento has joined the agency as Senior Vice President & Chief Creative Officer for Alcone/East. Viento is responsible for the agency's creative product for all Alcone/East clients handled out of Alcone's Darien, CT offices. "Bringing a talent like Peter on board is exciting for Alcone. His experience in developing and delivering big Consumer and Shopper Activation solutions that are innovative, strategic and creative, and that work across multiple platforms, will have an immediate impact on our client's businesses. At the same time, his passion for motivating and developing talent will be felt throughout our organization," states Bill Hahn, President/CEO of Alcone.
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Viento joins Alcone from MARS Advertising, SaatchiX and Ogilvy & Mather where he addressed creative challenges in the Consumer and Shopper Solutions spaces for Colgate-Palmolive, Procter & Gamble, Wendy's, LG, Diageo, Elizabeth Arden, Unilever, GSK, and Frito-Lay. Peter is a graduate of Syracuse University, School of Art, College of Visual and Performing Arts and resides in Westchester County, NY.
ABOUT ALCONE MARKETING GROUP
Alcone Marketing Group is a leading Integrated Marketing and Activation agency with offices in Irvine, CA, San Francisco, CA and Darien, CT. Alcone is part of Omnicom Group Inc. (NYSE: OMC).
ABOUT OMNICOM GROUP
Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
SOURCE Alcone Marketing Group
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