Pfizer Animal Health Launches a Major Initiative to Support Animal Shelters

The Revolution(R) Shelter Donation Program Will Protect Approximately

400,000 Shelter Animals This Year



Apr 18, 2001, 01:00 ET from Pfizer Inc

    NEW YORK, April 18 /PRNewswire Interactive News Release/ -- Pfizer Animal
 Health today launched a major initiative to help animal shelters keep the pets
 in their care healthy, happy and adoptable.  The Revolution Shelter Donation
 Program will provide animal shelters across the country with a one-time
 donation of more than 700,000 free doses of Revolution(R) (selamectin)* -- a
 topical medication that protects dogs and cats inside and out against
 heartworm, fleas and other harmful parasites.
     At the program launch Angie Harmon, who plays Assistant DA Abby Carmichael
 on NBC's "Law & Order," spoke about the need for the program and what it hopes
 to accomplish.  "Animal shelters need support in so many ways," said Harmon.
 "The Revolution Shelter Donation Program will protect the health of shelter
 animals by addressing the problem of parasite infestation.  It will also help
 raise awareness among pet owners about the importance of protecting their dogs
 and cats from potentially dangerous parasites."
     Parasite infestation can be a problem for all pets.  Among the most common
 are heartworm, fleas, and ear mites.  If untreated, some of these parasites
 can cause serious health problems, and in some cases, even death.
 
     Benefits to Animal Shelters
     The Revolution Shelter Donation Program is expected to help
 400,000 shelter animals -- approximately the number of dogs and cats awaiting
 adoption in the program's 693 participating shelters.  By addressing the
 problem of parasite infestation, the Revolution Shelter Donation Program will
 free up resources earmarked for parasite protection and other animal welfare
 initiatives, such as promoting adoption and responsible pet ownership.
     Animals arrive at shelters from several sources, including a surprise
 litter, an unplanned family move, or any number of pet-related behavior or
 health problems.  The average animal stays in the shelter for nearly two
 months before it is adopted.  While some of the animals in shelters are
 adopted eventually, others are never adopted.  Sadly, nearly 7 million shelter
 animals were euthanized last year for lack of loving homes.
     "It is our hope that the Revolution Shelter Donation Program will make a
 significant difference toward improving the health and welfare of shelter
 animals," said Dr. Henry Weinberg, DVM, Managing Technical Services
 Veterinarian with the Pfizer Animal Health Group.  "By keeping pets in
 shelters healthy, we hope to encourage more adoptions."
 
     Protecting Your Pet At Home
     Pet owners need help protecting their dogs and cats from parasites, too.
 A recent survey reveals that as many as 77 percent of cats and 55 percent of
 dogs may not be adequately protected against heartworm and fleas (Veterinary
 Economics, 1998 Study by Lieberman Research).
     "Many pet owners do not understand the effects of parasites on the health
 of dogs and cats," said Dr. Buzhardt, DVM, a practicing veterinarian and the
 national veterinary spokesperson for the Revolution Shelter Donation Program.
 "In both cats and dogs, parasites such as heartworm can cause substantial
 damage to the heart and lungs before the animal shows any signs of disease.
 And fleas can make any animal, as well as the people around them, miserable."
     That's why the Revolution Shelter Donation Program also seeks to raise
 consumer awareness about the dangers associated with harmful parasite
 infestation in pets.  To assist in this mission, Pfizer Animal Health will
 provide Revolution coupons to pet owners who adopt their dog or cat from
 shelters participating in The Homeless Homer Adoption Kit program.  The
 coupons can be found in Homeless Homer Adoption Kits and are redeemable
 through local veterinarians.  Homeless Homer, the symbol for homeless pets
 everywhere, provides support and programs to animal shelters nationwide.
 
     About Revolution(R) (selamectin)
     Revolution is prescribed by your veterinarian.  Just a spot of Revolution
 at the base of the neck, in front of the shoulder blades of the pet once a
 month is a convenient, simple way to protect dogs and cats as young as six
 weeks of age.  Speak with your veterinarian before beginning any new treatment
 -- he or she can help you to determine what is best for your pet.
     Revolution is generally well tolerated.  In studies, less than one percent
 of cats and dogs experience digestive upset.  Approximately one percent of
 cats experience temporary hair loss at the application site.  Use with caution
 in sick, weak or underweight animals.  See package insert for complete
 prescribing information.
     If you have any questions about Revolution or the many parasites from
 which it protects your pet, ask your veterinarian, or call the Pfizer Animal
 Health Product Information Hotline at 1-888-REVOLUTION.  Or visit the Website:
 http://www.revolutionpet.com.
 
     Pfizer Inc discovers, develops, manufactures, and markets leading
 prescription medicines for humans and animals, and many of the world's
 best-known consumer products.  Pfizer had global revenues of $29.6 billion in
 2000.  Pfizer plans to make a research and development investment of $5
 billion in 2001.
 
     *Full prescribing information for Revolution is enclosed.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X18851446
 
 

SOURCE Pfizer Inc
    NEW YORK, April 18 /PRNewswire Interactive News Release/ -- Pfizer Animal
 Health today launched a major initiative to help animal shelters keep the pets
 in their care healthy, happy and adoptable.  The Revolution Shelter Donation
 Program will provide animal shelters across the country with a one-time
 donation of more than 700,000 free doses of Revolution(R) (selamectin)* -- a
 topical medication that protects dogs and cats inside and out against
 heartworm, fleas and other harmful parasites.
     At the program launch Angie Harmon, who plays Assistant DA Abby Carmichael
 on NBC's "Law & Order," spoke about the need for the program and what it hopes
 to accomplish.  "Animal shelters need support in so many ways," said Harmon.
 "The Revolution Shelter Donation Program will protect the health of shelter
 animals by addressing the problem of parasite infestation.  It will also help
 raise awareness among pet owners about the importance of protecting their dogs
 and cats from potentially dangerous parasites."
     Parasite infestation can be a problem for all pets.  Among the most common
 are heartworm, fleas, and ear mites.  If untreated, some of these parasites
 can cause serious health problems, and in some cases, even death.
 
     Benefits to Animal Shelters
     The Revolution Shelter Donation Program is expected to help
 400,000 shelter animals -- approximately the number of dogs and cats awaiting
 adoption in the program's 693 participating shelters.  By addressing the
 problem of parasite infestation, the Revolution Shelter Donation Program will
 free up resources earmarked for parasite protection and other animal welfare
 initiatives, such as promoting adoption and responsible pet ownership.
     Animals arrive at shelters from several sources, including a surprise
 litter, an unplanned family move, or any number of pet-related behavior or
 health problems.  The average animal stays in the shelter for nearly two
 months before it is adopted.  While some of the animals in shelters are
 adopted eventually, others are never adopted.  Sadly, nearly 7 million shelter
 animals were euthanized last year for lack of loving homes.
     "It is our hope that the Revolution Shelter Donation Program will make a
 significant difference toward improving the health and welfare of shelter
 animals," said Dr. Henry Weinberg, DVM, Managing Technical Services
 Veterinarian with the Pfizer Animal Health Group.  "By keeping pets in
 shelters healthy, we hope to encourage more adoptions."
 
     Protecting Your Pet At Home
     Pet owners need help protecting their dogs and cats from parasites, too.
 A recent survey reveals that as many as 77 percent of cats and 55 percent of
 dogs may not be adequately protected against heartworm and fleas (Veterinary
 Economics, 1998 Study by Lieberman Research).
     "Many pet owners do not understand the effects of parasites on the health
 of dogs and cats," said Dr. Buzhardt, DVM, a practicing veterinarian and the
 national veterinary spokesperson for the Revolution Shelter Donation Program.
 "In both cats and dogs, parasites such as heartworm can cause substantial
 damage to the heart and lungs before the animal shows any signs of disease.
 And fleas can make any animal, as well as the people around them, miserable."
     That's why the Revolution Shelter Donation Program also seeks to raise
 consumer awareness about the dangers associated with harmful parasite
 infestation in pets.  To assist in this mission, Pfizer Animal Health will
 provide Revolution coupons to pet owners who adopt their dog or cat from
 shelters participating in The Homeless Homer Adoption Kit program.  The
 coupons can be found in Homeless Homer Adoption Kits and are redeemable
 through local veterinarians.  Homeless Homer, the symbol for homeless pets
 everywhere, provides support and programs to animal shelters nationwide.
 
     About Revolution(R) (selamectin)
     Revolution is prescribed by your veterinarian.  Just a spot of Revolution
 at the base of the neck, in front of the shoulder blades of the pet once a
 month is a convenient, simple way to protect dogs and cats as young as six
 weeks of age.  Speak with your veterinarian before beginning any new treatment
 -- he or she can help you to determine what is best for your pet.
     Revolution is generally well tolerated.  In studies, less than one percent
 of cats and dogs experience digestive upset.  Approximately one percent of
 cats experience temporary hair loss at the application site.  Use with caution
 in sick, weak or underweight animals.  See package insert for complete
 prescribing information.
     If you have any questions about Revolution or the many parasites from
 which it protects your pet, ask your veterinarian, or call the Pfizer Animal
 Health Product Information Hotline at 1-888-REVOLUTION.  Or visit the Website:
 http://www.revolutionpet.com.
 
     Pfizer Inc discovers, develops, manufactures, and markets leading
 prescription medicines for humans and animals, and many of the world's
 best-known consumer products.  Pfizer had global revenues of $29.6 billion in
 2000.  Pfizer plans to make a research and development investment of $5
 billion in 2001.
 
     *Full prescribing information for Revolution is enclosed.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X18851446
 
 SOURCE  Pfizer Inc