BRYN MAWR, Pa., Aug. 13, 2015 /PRNewswire/ -- When Bill Milnazik of AXIS Visual got a call from Brian Communications in 2013 about submitting a proposal (along with four other design firms) for one of their accounts, he was skeptical. Design contests weren't really his thing, and he was wary of doing the immense amount of work implicit in the two-day deadline he was given for an non-guaranteed pay off. However, he was intrigued by the project and thought it could be a big opportunity to showcase his work. When he found out that the account was the World Meeting of Families 2015, taking place in Philadelphia, he had to re-calibrate what "big opportunity" meant. His artwork for the week-long event will be seen by millions of people. Literally. With the countdown to the event under the six-week mark, Milnazik's work is finally seeing the light of day.
Looking back, he's glad he pushed aside the skepticism and rushed deadline, saying that this is, "By far the most visible project I've worked on. It takes on an entirely different scope when you realize the Vatican not only looked at, but liked your work." With an expected live audience of two million people and countless other remote impressions, Milnazik's artwork will be widely viewed, from signage to t-shirts to official documents and the event's online platforms.
After agreeing to submit a proposal, Milnazik came up with four fully developed concepts to present to Brian Communications. The Archdiocese requested that Philadelphia be represented in the logo; Milnazik, slightly concerned about Philadelphia "cliches," was able to appropriately and subtly incorporate the Liberty Bell. The top of the bell is depicted as a cross to honor the Catholic Church. Milnazik describes the logo as having a "fresh, light and airy feel."
With over 30 years in the graphic design and marketing business, Milnazik follows in the footsteps of his father, Robert Milnazik, who had a design and illustration business in Philadelphia for over 40 years and was among the most respected designers in the region. Milnazik is a graduate of the Tyler School of Art at Temple University and opened his design firm in 1997.
For more information on Mr. Milnazik and his design work please visit: http://www.axisvisual.com/
Jenna Bozzi, Account Manager
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SOURCE AXIS Visual