Philadelphia Inquirer Expands Suburban Editorial Approach; Changes Coming to Sharpen Regional, Local Coverage

Apr 10, 2001, 01:00 ET from The Philadelphia Inquirer

    PHILADELPHIA, April 10 /PRNewswire/ -- Beginning April 16, The
 Philadelphia Inquirer will introduce an expanded approach to its Southeast
 Pennsylvania and Southern New Jersey news coverage.  It will make the Inquirer
 the only one of 22 daily newspapers in the region that provides comprehensive
 editorial focus on the entire Southeast Pennsylvania suburban community
 (Bucks, Chester, Delaware, Montgomery counties and the Main Line), in a single
 daily section, and on the entire South Jersey community (Burlington,
 Gloucester, Camden counties), in a single daily section.
     With the changes, the paper now will offer three daily "B" sections, one
 each for the Southeastern Pennsylvania suburban, Southeastern New Jersey and
 Philadelphia communities.
     The new Southeast Pennsylvania section will be called "Local News," the
 expanded South Jersey section will be called "South Jersey" and the former
 "City and Region" section, which focuses on Philadelphia County readers, will
 now be the paper's "Philadelphia" section.  On Thursdays and Sundays, the
 paper will offer five specifically edited Neighbors sections for each of the
 Southeastern Pennsylvania suburban counties and the Main Line and three
 Neighbors sections for each of the three Southern New Jersey counties.
     "Readers have said to us through our research that they want an expanded
 emphasis on local news, in addition to news about Philadelphia and their
 county-specific news," said The Inquirer's executive editor Robert J.
 Rosenthal.  "Accordingly, our approach reflects the fact that people in each
 of the Southeastern Pennsylvania suburban counties and Southern New Jersey
 also consider themselves members of a broader suburban community and that they
 have a need to have information about issues in suburban counties outside
 their own."
     Other related developments include:
 
     --    The South Jersey section will offer two pages of high school sports
           and on Thursday, the section will deliver to its readers more county
           specific coverage and advertising for Burlington, Camden and
           Gloucester counties.
 
     --    Starting in May, in the Pennsylvania suburbs, all counties will get
           a commentary page in Thursday's "Neighbors."  Also, Sandy Bauers
           will expand her popular column that had been limited to Chester
           County, and to reflect its broader scope, it will be renamed "Tales
           of the Suburbs."
 
     --    In New Jersey on Thursday, a column called "The Weekend and Beyond"
           will include listings of events in each county for the upcoming
           weekend.
 
     --    Also planned for the "Neighbors" sections are columns and features
           involving more local sports, high school, religion and business
           coverage.
 
     The Inquirer is taking these steps consistent with its goal of becoming
 ever more relevant and useful to its readers.  Newspapers in general are
 looking for fresh ways to improve their coverage and reach, and The Inquirer's
 long-range strategy is examining several such innovations.  These changes
 allow the paper to capitalize on its strengths, which it believes will give
 readers an even better product and more reasons to read The Inquirer.
 
 

SOURCE The Philadelphia Inquirer
    PHILADELPHIA, April 10 /PRNewswire/ -- Beginning April 16, The
 Philadelphia Inquirer will introduce an expanded approach to its Southeast
 Pennsylvania and Southern New Jersey news coverage.  It will make the Inquirer
 the only one of 22 daily newspapers in the region that provides comprehensive
 editorial focus on the entire Southeast Pennsylvania suburban community
 (Bucks, Chester, Delaware, Montgomery counties and the Main Line), in a single
 daily section, and on the entire South Jersey community (Burlington,
 Gloucester, Camden counties), in a single daily section.
     With the changes, the paper now will offer three daily "B" sections, one
 each for the Southeastern Pennsylvania suburban, Southeastern New Jersey and
 Philadelphia communities.
     The new Southeast Pennsylvania section will be called "Local News," the
 expanded South Jersey section will be called "South Jersey" and the former
 "City and Region" section, which focuses on Philadelphia County readers, will
 now be the paper's "Philadelphia" section.  On Thursdays and Sundays, the
 paper will offer five specifically edited Neighbors sections for each of the
 Southeastern Pennsylvania suburban counties and the Main Line and three
 Neighbors sections for each of the three Southern New Jersey counties.
     "Readers have said to us through our research that they want an expanded
 emphasis on local news, in addition to news about Philadelphia and their
 county-specific news," said The Inquirer's executive editor Robert J.
 Rosenthal.  "Accordingly, our approach reflects the fact that people in each
 of the Southeastern Pennsylvania suburban counties and Southern New Jersey
 also consider themselves members of a broader suburban community and that they
 have a need to have information about issues in suburban counties outside
 their own."
     Other related developments include:
 
     --    The South Jersey section will offer two pages of high school sports
           and on Thursday, the section will deliver to its readers more county
           specific coverage and advertising for Burlington, Camden and
           Gloucester counties.
 
     --    Starting in May, in the Pennsylvania suburbs, all counties will get
           a commentary page in Thursday's "Neighbors."  Also, Sandy Bauers
           will expand her popular column that had been limited to Chester
           County, and to reflect its broader scope, it will be renamed "Tales
           of the Suburbs."
 
     --    In New Jersey on Thursday, a column called "The Weekend and Beyond"
           will include listings of events in each county for the upcoming
           weekend.
 
     --    Also planned for the "Neighbors" sections are columns and features
           involving more local sports, high school, religion and business
           coverage.
 
     The Inquirer is taking these steps consistent with its goal of becoming
 ever more relevant and useful to its readers.  Newspapers in general are
 looking for fresh ways to improve their coverage and reach, and The Inquirer's
 long-range strategy is examining several such innovations.  These changes
 allow the paper to capitalize on its strengths, which it believes will give
 readers an even better product and more reasons to read The Inquirer.
 
 SOURCE  The Philadelphia Inquirer