Philips Achieves Major Breakthrough With Low-Power, Color TFT-LCD Technology For Telecommunications Applications

Display Sets Industry Milestone in Mobile Phone Market by Consuming

Substantially Less Power Than any Other Active Matrix LCD



Apr 04, 2001, 01:00 ET from Philips Components

     SUNNYVALE, Calif., April 4 /PRNewswire/ -- Philips Mobile Display
 Systems, a business group of Philips Components, and the world's leading
 supplier of mobile displays, today augmented its state-of-the-art mobile
 display portfolio with its breakthrough low-power, color TFT-LCD technology
 for mobile phone applications.  When operating in stand-by mode, this color
 module offers a full screen display at substantially less power compared to
 other active matrix color mobile phone displays on the market -- enabling
 longer battery life.  Featuring video capability, this display technology also
 boasts superior front-of-screen performance under both bright and dark
 conditions -- delivering the excellent image quality and resolution needed for
 leading-edge telecommunications devices.
     Current market estimates indicate that LCD demand within the
 telecommunications sector will grow 60 percent over the next five years
 -- from 500 million units in 2001 to more than 800 million units by 2006.
 Analysts expect demand for color displays to surpass monochrome displays
 during this time as consumers look to mobile communications devices that offer
 greater functionality and added value such as Internet and email access,
 video-conferencing and interactive gaming capabilities.  Helping to fuel the
 shift to color is the emergence of 'Third-Generation' (3G) broadband wireless
 communication devices, which will enable high-speed mobile access to
 Internet-based services.  This new generation of devices, however, will demand
 color digital display technology that is capable of supporting these
 applications without compromising power.
     According to Philips Mobile Display Systems' CEO, Peter Hopper, this
 recent breakthrough reflects Philips' continuing efforts to be at the
 forefront of the digital revolution through an extensive portfolio of
 best-of-breed display solutions that will help bring tomorrow's advanced
 technology, like 3G, to market realization.  "Consumers want the freedom to
 use their mobile phone technology anywhere, and access content and services on
 demand.  These applications require superior resolution and color viewing
 capabilities, which place considerable strain on battery life.  Our
 announcement today demonstrates Philips' commitment to leveraging its
 strengths in display technologies to help customers create unique color mobile
 products that afford higher resolution and performance, yet consume
 substantially less power than ever before."
     Until now, no other AMLCD manufacturer has been able to deliver to the
 mobile phone market full viewing capabilities on stand-by mode with just
 1.5mW of power.  Philips Mobile Display Systems' ability to achieve this
 low-power rate for full-screen, stand-by capability is attributed to a number
 of factors.  First, Philips optimizes the power consumption for the total
 system, including the driver and panel.  Other manufacturers optimize the
 driver and panel separately.  In addition, Philips' display technology
 utilizes proprietary and patented addressing schemes and highly integrated
 drivers to further reduce power consumption.  Ultimately, it is Philips
 Components' strengths and expertise in displays and system architecture,
 around and behind the screen, which makes this breakthrough possible.
     Philips' has already successfully demonstrated the availability of this
 technology, which can be customized per telecommunication providers' specific
 design and utilization requirements, with the production of a 1.6-inch module.
 Philips is currently working with major telecommunications OEM customers to
 integrate this low-power technology into new mobile phone platforms, which are
 expected to be commercially available by 2002.  Key specifications for the
 1.6-inch reflective amphorous silicon TFT-LCD display module include:
 
     -- Power consumption:     1.5 mW (standby mode with full screen)*, 5 to
                               6mW (normal mode with full screen)
     -- Reflectivity:          40 percent typical
     -- Contrast ratio:        40:1 typical
     -- Number of pixels:      20,480 (128 x 160)
     -- Pixel pitch:           0.198 mm x 0.198 mm
     -- Dot number:            61,440 (160 x 384)
     -- Filter:                RGB stripe
     -- Color:                 4,096 colors (4 bit)
 
     Already a leader in monochrome displays for mobile phones, Philips is
 extending this leadership position into the color mobile displays market
 through its demonstrated technology and products in the areas of
 telecommunications, smart handheld devices, avionics and automotive.  Philips
 challenged early predictions that AMLCD technology would never support
 telecommunications devices due to the display's higher power consumption.  In
 fact, Philips was the first display company to decrease power consumption on
 an AMLCD mobile phone by a factor of 10, as well as decrease power consumption
 to the single-digit mW range.  Philips Mobile Display Systems is also unique
 in that it works in close collaboration with customers to develop customized,
 fully integrated platforms built around their specific requirements
 -- ultimately helping to reduce manufacturing costs, improve overall quality
 and speed time to market.
     Philips Components, headquartered in Sunnyvale, California, is a
 world-leading provider of integrated digital electronic solutions in the areas
 of displays, storage, connectivity and imaging and sensing.  Its global
 customer base covers the consumer electronics, telecommunications and
 automotive industries, amongst others.  Philips Components had annual revenues
 of over EUR 6.3 billion for the year 2000, and employs more than 40,000 people
 in 39 countries around the world.  More information about Philips Components
 is available at www.components.philips.com
     Royal Philips Electronics (NYSE:   PHG) of the Netherlands is one of the
 world's biggest electronics companies and Europe's largest, with sales of EUR
 37.9 billion in 2000.  It is a global leader in color television sets,
 lighting, electric shavers, color picture tubes for televisions and monitors,
 and one-chip TV products.  Its 219,400 employees in more than 60 countries are
 active in the areas of lighting, consumer electronics, domestic appliances,
 components, semiconductors and medical systems.  Philips is quoted on the NYSE
 (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges.  News
 from Philips is located at www.news.philips.com
 
     * Includes panel, driver, control and DC/DC converter.  Measured in a
 black image mode and with line inversion.
 
 

SOURCE Philips Components
     SUNNYVALE, Calif., April 4 /PRNewswire/ -- Philips Mobile Display
 Systems, a business group of Philips Components, and the world's leading
 supplier of mobile displays, today augmented its state-of-the-art mobile
 display portfolio with its breakthrough low-power, color TFT-LCD technology
 for mobile phone applications.  When operating in stand-by mode, this color
 module offers a full screen display at substantially less power compared to
 other active matrix color mobile phone displays on the market -- enabling
 longer battery life.  Featuring video capability, this display technology also
 boasts superior front-of-screen performance under both bright and dark
 conditions -- delivering the excellent image quality and resolution needed for
 leading-edge telecommunications devices.
     Current market estimates indicate that LCD demand within the
 telecommunications sector will grow 60 percent over the next five years
 -- from 500 million units in 2001 to more than 800 million units by 2006.
 Analysts expect demand for color displays to surpass monochrome displays
 during this time as consumers look to mobile communications devices that offer
 greater functionality and added value such as Internet and email access,
 video-conferencing and interactive gaming capabilities.  Helping to fuel the
 shift to color is the emergence of 'Third-Generation' (3G) broadband wireless
 communication devices, which will enable high-speed mobile access to
 Internet-based services.  This new generation of devices, however, will demand
 color digital display technology that is capable of supporting these
 applications without compromising power.
     According to Philips Mobile Display Systems' CEO, Peter Hopper, this
 recent breakthrough reflects Philips' continuing efforts to be at the
 forefront of the digital revolution through an extensive portfolio of
 best-of-breed display solutions that will help bring tomorrow's advanced
 technology, like 3G, to market realization.  "Consumers want the freedom to
 use their mobile phone technology anywhere, and access content and services on
 demand.  These applications require superior resolution and color viewing
 capabilities, which place considerable strain on battery life.  Our
 announcement today demonstrates Philips' commitment to leveraging its
 strengths in display technologies to help customers create unique color mobile
 products that afford higher resolution and performance, yet consume
 substantially less power than ever before."
     Until now, no other AMLCD manufacturer has been able to deliver to the
 mobile phone market full viewing capabilities on stand-by mode with just
 1.5mW of power.  Philips Mobile Display Systems' ability to achieve this
 low-power rate for full-screen, stand-by capability is attributed to a number
 of factors.  First, Philips optimizes the power consumption for the total
 system, including the driver and panel.  Other manufacturers optimize the
 driver and panel separately.  In addition, Philips' display technology
 utilizes proprietary and patented addressing schemes and highly integrated
 drivers to further reduce power consumption.  Ultimately, it is Philips
 Components' strengths and expertise in displays and system architecture,
 around and behind the screen, which makes this breakthrough possible.
     Philips' has already successfully demonstrated the availability of this
 technology, which can be customized per telecommunication providers' specific
 design and utilization requirements, with the production of a 1.6-inch module.
 Philips is currently working with major telecommunications OEM customers to
 integrate this low-power technology into new mobile phone platforms, which are
 expected to be commercially available by 2002.  Key specifications for the
 1.6-inch reflective amphorous silicon TFT-LCD display module include:
 
     -- Power consumption:     1.5 mW (standby mode with full screen)*, 5 to
                               6mW (normal mode with full screen)
     -- Reflectivity:          40 percent typical
     -- Contrast ratio:        40:1 typical
     -- Number of pixels:      20,480 (128 x 160)
     -- Pixel pitch:           0.198 mm x 0.198 mm
     -- Dot number:            61,440 (160 x 384)
     -- Filter:                RGB stripe
     -- Color:                 4,096 colors (4 bit)
 
     Already a leader in monochrome displays for mobile phones, Philips is
 extending this leadership position into the color mobile displays market
 through its demonstrated technology and products in the areas of
 telecommunications, smart handheld devices, avionics and automotive.  Philips
 challenged early predictions that AMLCD technology would never support
 telecommunications devices due to the display's higher power consumption.  In
 fact, Philips was the first display company to decrease power consumption on
 an AMLCD mobile phone by a factor of 10, as well as decrease power consumption
 to the single-digit mW range.  Philips Mobile Display Systems is also unique
 in that it works in close collaboration with customers to develop customized,
 fully integrated platforms built around their specific requirements
 -- ultimately helping to reduce manufacturing costs, improve overall quality
 and speed time to market.
     Philips Components, headquartered in Sunnyvale, California, is a
 world-leading provider of integrated digital electronic solutions in the areas
 of displays, storage, connectivity and imaging and sensing.  Its global
 customer base covers the consumer electronics, telecommunications and
 automotive industries, amongst others.  Philips Components had annual revenues
 of over EUR 6.3 billion for the year 2000, and employs more than 40,000 people
 in 39 countries around the world.  More information about Philips Components
 is available at www.components.philips.com
     Royal Philips Electronics (NYSE:   PHG) of the Netherlands is one of the
 world's biggest electronics companies and Europe's largest, with sales of EUR
 37.9 billion in 2000.  It is a global leader in color television sets,
 lighting, electric shavers, color picture tubes for televisions and monitors,
 and one-chip TV products.  Its 219,400 employees in more than 60 countries are
 active in the areas of lighting, consumer electronics, domestic appliances,
 components, semiconductors and medical systems.  Philips is quoted on the NYSE
 (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges.  News
 from Philips is located at www.news.philips.com
 
     * Includes panel, driver, control and DC/DC converter.  Measured in a
 black image mode and with line inversion.
 
 SOURCE  Philips Components