Philips and ACTV Partner to Deliver Interactive Advertising

Philips Digital Networks and ACTV, Inc. Combine Expertise to Provide Targeted

Advertising to European Markets Using Philips' Multimedia Home Platform (MHP)



Apr 23, 2001, 01:00 ET from ACTV, Inc.

    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- (NAB 2001)
 Philips Digital Networks today announced a partnership with US-based
 ACTV, Inc. (Nasdaq: IATV), a leading digital media company, to provide and
 promote solutions for interactive, targeted advertising on Philips' Multimedia
 Home Platform (MHP) open standard specification. Financial terms of the
 agreement were not disclosed.
     Under the terms of the agreement, Philips will integrate ACTV's targeted
 advertising software, SpotOn, into the MHP system, which Philips will launch
 later this year.  SpotOn offers advertisers a targeted, addressable solution
 to reach their intended demographic base using multiple video streams
 available through a digital signal.  Through this partnership, SpotOn will be
 available for the first time in Europe on an open platform.
     Offered through Philips' Softworks business unit, the MHP open
 specification combines the technology of multiple interactive service
 providers, offering consumers a choice of digital content through a single
 set-top box containing multimedia, interactive and PC applications. The
 governments of a number of European countries are much in favor of adopting a
 standard applications programming interface for digital, interactive set-top
 boxes. The MHP standard, which was developed by the Digital Video Broadcasting
 Project, has already been adopted by the European Broadcasting Union.
     Frank Bosveld, general manager of Philips Digital Networks' Softworks,
 commented: "With Philips' MHP open standard and ACTV's proven interactive
 advertising solution, this agreement offers service providers the benefit of
 increased revenue through the ability to offer targeted advertising. Philips
 is committed to offering a comprehensive solution to access various
 interactive applications through a single set-top box."
     Gregory W. Lovett, senior vice president, ACTV Europe, added: "Targeted
 advertising is increasingly recognized as one of the most exciting
 applications for digital, interactive television. SpotOn drives additional
 revenue for the platform provider without materially increasing costs per
 subscriber. We are excited to partner with Philips Digital Networks, a leader
 in MHP open standards, to offer interactive, targeted advertisements to the
 European market."
 
     About Philips
     Philips Digital Networks is a Business Group of Philips Consumer
 Electronics, a division of Royal Philips Electronics. Philips Digital Networks
 is playing a leading role in the business of digital media delivery via
 broadcast and Internet distribution. In addition to being one of the world's
 top providers of digital television systems and set-top boxes, including
 Internet TV and personal video recording solutions, Philips Digital Networks
 has major business activities in enabling technologies like MPEG4-based media
 streaming, secure content delivery, middleware and applications for digital
 TV.
     Editorial note: Product and company names used herein are trademarks or
 registered trademarks and are owned by the companies mentioned.
     Royal Philips Electronics of the Netherlands is one of the world's biggest
 electronics companies and Europe's largest, with sales of EUR 37.9 billion in
 2000. It is a global leader in color television sets, lighting, electric
 shavers, color picture tubes for televisions and monitors, and one-chip TV
 products. Its 219,400 employees in more than 60 countries are active in the
 areas of lighting, consumer electronics, domestic appliances, components,
 semiconductors, and medical systems. Philips is quoted on the NYSE
 (NYSE:   PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from
 Philips is located at http://www.news.philips.com
 
     About ACTV, Inc.
     ACTV, Inc., (Nasdaq: IATV) is a digital media company providing technical
 and creative services, tools and proprietary products for enhanced media,
 interactive TV advertising and personalized programming applications.  Based
 in New York City, ACTV has strategic relationships with key players in the
 Internet, television and digital technology fields including Liberty Digital,
 Motorola Broadband Communications Sector, OpenTV and Liberty Livewire
 Corporation. ACTV's subsidiary, Digital ADCO, Inc., in partnership with
 Motorola and OpenTV, provides the company's interactive advertising
 application, SpotOn.  For more information, visit http://www.actv.com or
 http://www.actv-europe.com.
 
     See us at NAB2001, booth L5010
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X61610677
 
 

SOURCE ACTV, Inc.
    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- (NAB 2001)
 Philips Digital Networks today announced a partnership with US-based
 ACTV, Inc. (Nasdaq: IATV), a leading digital media company, to provide and
 promote solutions for interactive, targeted advertising on Philips' Multimedia
 Home Platform (MHP) open standard specification. Financial terms of the
 agreement were not disclosed.
     Under the terms of the agreement, Philips will integrate ACTV's targeted
 advertising software, SpotOn, into the MHP system, which Philips will launch
 later this year.  SpotOn offers advertisers a targeted, addressable solution
 to reach their intended demographic base using multiple video streams
 available through a digital signal.  Through this partnership, SpotOn will be
 available for the first time in Europe on an open platform.
     Offered through Philips' Softworks business unit, the MHP open
 specification combines the technology of multiple interactive service
 providers, offering consumers a choice of digital content through a single
 set-top box containing multimedia, interactive and PC applications. The
 governments of a number of European countries are much in favor of adopting a
 standard applications programming interface for digital, interactive set-top
 boxes. The MHP standard, which was developed by the Digital Video Broadcasting
 Project, has already been adopted by the European Broadcasting Union.
     Frank Bosveld, general manager of Philips Digital Networks' Softworks,
 commented: "With Philips' MHP open standard and ACTV's proven interactive
 advertising solution, this agreement offers service providers the benefit of
 increased revenue through the ability to offer targeted advertising. Philips
 is committed to offering a comprehensive solution to access various
 interactive applications through a single set-top box."
     Gregory W. Lovett, senior vice president, ACTV Europe, added: "Targeted
 advertising is increasingly recognized as one of the most exciting
 applications for digital, interactive television. SpotOn drives additional
 revenue for the platform provider without materially increasing costs per
 subscriber. We are excited to partner with Philips Digital Networks, a leader
 in MHP open standards, to offer interactive, targeted advertisements to the
 European market."
 
     About Philips
     Philips Digital Networks is a Business Group of Philips Consumer
 Electronics, a division of Royal Philips Electronics. Philips Digital Networks
 is playing a leading role in the business of digital media delivery via
 broadcast and Internet distribution. In addition to being one of the world's
 top providers of digital television systems and set-top boxes, including
 Internet TV and personal video recording solutions, Philips Digital Networks
 has major business activities in enabling technologies like MPEG4-based media
 streaming, secure content delivery, middleware and applications for digital
 TV.
     Editorial note: Product and company names used herein are trademarks or
 registered trademarks and are owned by the companies mentioned.
     Royal Philips Electronics of the Netherlands is one of the world's biggest
 electronics companies and Europe's largest, with sales of EUR 37.9 billion in
 2000. It is a global leader in color television sets, lighting, electric
 shavers, color picture tubes for televisions and monitors, and one-chip TV
 products. Its 219,400 employees in more than 60 countries are active in the
 areas of lighting, consumer electronics, domestic appliances, components,
 semiconductors, and medical systems. Philips is quoted on the NYSE
 (NYSE:   PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from
 Philips is located at http://www.news.philips.com
 
     About ACTV, Inc.
     ACTV, Inc., (Nasdaq: IATV) is a digital media company providing technical
 and creative services, tools and proprietary products for enhanced media,
 interactive TV advertising and personalized programming applications.  Based
 in New York City, ACTV has strategic relationships with key players in the
 Internet, television and digital technology fields including Liberty Digital,
 Motorola Broadband Communications Sector, OpenTV and Liberty Livewire
 Corporation. ACTV's subsidiary, Digital ADCO, Inc., in partnership with
 Motorola and OpenTV, provides the company's interactive advertising
 application, SpotOn.  For more information, visit http://www.actv.com or
 http://www.actv-europe.com.
 
     See us at NAB2001, booth L5010
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X61610677
 
 SOURCE  ACTV, Inc.