Philips and RespondTV Partner in MHP Interactive TV Applications

Philips Digital Networks and Respond TV today Announced They Will Partner

In Providing a Number of Interactive Television Services Complying

With the Multimedia Home Platform (MHP) Open Standard Specification



First Demonstrations of the Interactive Services Are Taking Place

On the Philips Booth at NAB2001



The Partnership Brings the First Infrastructure and Transaction Processing

Capabilities to the MHP Platform



Apr 23, 2001, 01:00 ET from RespondTV, Inc.

    NAB2001 Booth L5010, LAS VEGAS, April 23 /PRNewswire Interactive News
 Release/ -- Philips Digital Networks has signed an agreement with RespondTV of
 San Francisco, USA to provide a range of interactive TV infrastructure and
 services for the MHP platform to support T-commerce, tele-voting, interactive
 advertising and interactive programming for Philips' network operator
 customers.  These MHP-compliant applications will be demonstrated at the
 Philips booth at NAB2001.
     The Philips MHP product offering, which, in addition to interactive TV
 applications, also includes middleware licensing and a suite of resident
 applications, is made available through the company's Softworks business unit,
 the formation of which was announced at last year's IBC.  Philips Softworks
 has now developed an implementation for the porting of existing applications,
 and the creation of new RespondTV applications, to run on the MHP platform.
 Both companies will work together in marketing this solution to businesses
 that will deploy the MHP standard.
     RespondTV has developed an infrastructure that supports transaction
 processing, inventory management, and subscriber database integration for
 enhanced television advertising and programming.  The company has hosted,
 served and reported on campaigns for:  e-commerce, couponing, free offers,
 more information, polling, recipes, subscription services, sweepstakes, stock
 quotes and more.  Using technology created by RespondTV, network operators,
 television programmers and advertisers can develop broadcast enhancements and
 virtual channels that can be aired across all interactive TV platforms, now
 also including MHP.  RespondTV has a number of enhanced TV data distribution
 networks in the USA, with additional distribution expected soon in Canada and
 Europe.
     Philips has considerable experience and resources in digital end-to-end
 solutions, including broadcast, transmission systems and set-top boxes, and
 MHP solutions.  Combining these and new enabling technologies, such as MPEG-4
 media streaming and Personal TV recording, with RespondTV's expertise in
 T-commerce and interactive TV infrastructure creates an ideal product and
 services offer to multiple service providers, network operators and content
 owners, as well as advertisers that wish to obtain the maximum effect and
 response from their messages.
     Frank Bosveld, general manager of Philips Softworks, commented on the
 announcement:  "Together with RespondTV, we are able to demonstrate the true
 value of interactive TV services based on the MHP platform and increased
 revenue opportunities for our mutual customers."
     Kevin Morrison, RespondTV's managing director, International, added:
 "Partnering with a giant global electronics company like Philips opens up
 exciting new markets for us on a worldwide basis.  We look forward to helping
 further the advancement of MHP as a world standard for multimedia value-added
 products and services."
 
     About Philips
     Royal Philips Electronics (NYSE:   PHG) of the Netherlands is one of the
 world's biggest electronics companies and Europe's largest, with sales of
 EUR 37.9 billion in 2000.  It is a global leader in colour television sets,
 lighting, electric shavers, colour picture tubes for televisions and monitors,
 and one-chip TV products.  Its 219,400 employees in more than 60 countries are
 active in the areas of lighting, consumer electronics, domestic appliances,
 components, semiconductors, and medical systems.  Philips is quoted on the
 NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges.
 News from Philips is located at www.news.philips.com.
 
     About Philips Digital Networks
     Philips Digital Networks is a Business Group of Philips Consumer
 Electronics, a division of Royal Philips Electronics.  Philips Digital
 Networks is playing a leading role in the business of digital media delivery
 via broadcast and Internet distribution.  In addition to being one of the
 world's top providers of digital television systems and set-top boxes,
 including Internet TV and personal video recording solutions, Philips Digital
 Networks has major business activities in enabling technologies like
 MPEG4-based media streaming, secure content delivery, middleware and
 applications for digital TV.  For more news and information visit
 www.digitalnetworks.philips.com.
     NOTE:  Product and company names used herein are trademarks or registered
 trademarks and are owned by the companies mentioned.
 
     About RespondTV
     RespondTV, named one of the top-ten interactive TV companies by
 CableWorld Magazine (July 3, 2000), is the leading infrastructure and
 transaction processing service provider for interactive TV content.  With its
 partnerships across all major platforms, RespondTV is in a unique position to
 deliver the only standards-based write once -- read everywhere solution.  The
 company offers programmers, network operators and advertisers the most
 comprehensive enhanced TV services available today that support enhanced
 broadcast and virtual channels.  Services range from serving, hosting,
 reporting, targeting and direct response applications to e-wallets and
 shopping carts.
     RespondTV has built a robust state-of-the-art server network that can
 handle television-sized audiences.  RespondTV is compatible with most major
 standards-based enhanced TV systems and set-top boxes including AOLTV,
 Liberate, Microsoft, OpenTV, Philips (MHP), PowerTV, WebTV and WorldGate.
     RespondTV is backed by equity investments from:  AT&T Corp., Comcast,
 GE Capital, Integrity Partners, Liberty Digital Inc., Sequoia Partners,
 Showtime Networks, Tribune Ventures and United Television.  Additional
 information on RespondTV, Inc. can be found online at www.respondtv.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X66856543
 
 

SOURCE RespondTV, Inc.
    NAB2001 Booth L5010, LAS VEGAS, April 23 /PRNewswire Interactive News
 Release/ -- Philips Digital Networks has signed an agreement with RespondTV of
 San Francisco, USA to provide a range of interactive TV infrastructure and
 services for the MHP platform to support T-commerce, tele-voting, interactive
 advertising and interactive programming for Philips' network operator
 customers.  These MHP-compliant applications will be demonstrated at the
 Philips booth at NAB2001.
     The Philips MHP product offering, which, in addition to interactive TV
 applications, also includes middleware licensing and a suite of resident
 applications, is made available through the company's Softworks business unit,
 the formation of which was announced at last year's IBC.  Philips Softworks
 has now developed an implementation for the porting of existing applications,
 and the creation of new RespondTV applications, to run on the MHP platform.
 Both companies will work together in marketing this solution to businesses
 that will deploy the MHP standard.
     RespondTV has developed an infrastructure that supports transaction
 processing, inventory management, and subscriber database integration for
 enhanced television advertising and programming.  The company has hosted,
 served and reported on campaigns for:  e-commerce, couponing, free offers,
 more information, polling, recipes, subscription services, sweepstakes, stock
 quotes and more.  Using technology created by RespondTV, network operators,
 television programmers and advertisers can develop broadcast enhancements and
 virtual channels that can be aired across all interactive TV platforms, now
 also including MHP.  RespondTV has a number of enhanced TV data distribution
 networks in the USA, with additional distribution expected soon in Canada and
 Europe.
     Philips has considerable experience and resources in digital end-to-end
 solutions, including broadcast, transmission systems and set-top boxes, and
 MHP solutions.  Combining these and new enabling technologies, such as MPEG-4
 media streaming and Personal TV recording, with RespondTV's expertise in
 T-commerce and interactive TV infrastructure creates an ideal product and
 services offer to multiple service providers, network operators and content
 owners, as well as advertisers that wish to obtain the maximum effect and
 response from their messages.
     Frank Bosveld, general manager of Philips Softworks, commented on the
 announcement:  "Together with RespondTV, we are able to demonstrate the true
 value of interactive TV services based on the MHP platform and increased
 revenue opportunities for our mutual customers."
     Kevin Morrison, RespondTV's managing director, International, added:
 "Partnering with a giant global electronics company like Philips opens up
 exciting new markets for us on a worldwide basis.  We look forward to helping
 further the advancement of MHP as a world standard for multimedia value-added
 products and services."
 
     About Philips
     Royal Philips Electronics (NYSE:   PHG) of the Netherlands is one of the
 world's biggest electronics companies and Europe's largest, with sales of
 EUR 37.9 billion in 2000.  It is a global leader in colour television sets,
 lighting, electric shavers, colour picture tubes for televisions and monitors,
 and one-chip TV products.  Its 219,400 employees in more than 60 countries are
 active in the areas of lighting, consumer electronics, domestic appliances,
 components, semiconductors, and medical systems.  Philips is quoted on the
 NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges.
 News from Philips is located at www.news.philips.com.
 
     About Philips Digital Networks
     Philips Digital Networks is a Business Group of Philips Consumer
 Electronics, a division of Royal Philips Electronics.  Philips Digital
 Networks is playing a leading role in the business of digital media delivery
 via broadcast and Internet distribution.  In addition to being one of the
 world's top providers of digital television systems and set-top boxes,
 including Internet TV and personal video recording solutions, Philips Digital
 Networks has major business activities in enabling technologies like
 MPEG4-based media streaming, secure content delivery, middleware and
 applications for digital TV.  For more news and information visit
 www.digitalnetworks.philips.com.
     NOTE:  Product and company names used herein are trademarks or registered
 trademarks and are owned by the companies mentioned.
 
     About RespondTV
     RespondTV, named one of the top-ten interactive TV companies by
 CableWorld Magazine (July 3, 2000), is the leading infrastructure and
 transaction processing service provider for interactive TV content.  With its
 partnerships across all major platforms, RespondTV is in a unique position to
 deliver the only standards-based write once -- read everywhere solution.  The
 company offers programmers, network operators and advertisers the most
 comprehensive enhanced TV services available today that support enhanced
 broadcast and virtual channels.  Services range from serving, hosting,
 reporting, targeting and direct response applications to e-wallets and
 shopping carts.
     RespondTV has built a robust state-of-the-art server network that can
 handle television-sized audiences.  RespondTV is compatible with most major
 standards-based enhanced TV systems and set-top boxes including AOLTV,
 Liberate, Microsoft, OpenTV, Philips (MHP), PowerTV, WebTV and WorldGate.
     RespondTV is backed by equity investments from:  AT&T Corp., Comcast,
 GE Capital, Integrity Partners, Liberty Digital Inc., Sequoia Partners,
 Showtime Networks, Tribune Ventures and United Television.  Additional
 information on RespondTV, Inc. can be found online at www.respondtv.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X66856543
 
 SOURCE  RespondTV, Inc.