Phoenix New Media Reports Second Quarter 2015 Unaudited Financial Results

2Q15 Mobile Advertising Revenues Up 124.2% YOY

Live Conference Call to be Held at 9:00 PM U.S. Eastern Time on August 11

Aug 11, 2015, 17:00 ET from Phoenix New Media Limited

BEIJING, Aug. 11, 2015 /PRNewswire/ -- Phoenix New Media Limited (NYSE: FENG), a leading new media company in China ("Phoenix New Media", "ifeng" or the "Company"), today announced its unaudited financial results for the quarter ended June 30, 2015.

"The second quarter witnessed the continuing evolution of ifeng into a diversified big data-enabled mobile platform as a result of having completed its investment in Yidian in April," stated Mr. Shuang Liu, CEO of Phoenix New Media. "With rapid growth in the number of Yidian's mobile users, together with the ifeng news app, we have established a large community of mobile news readers, ranking us one of the top three mobile news and information platforms in China in terms of user coverage, according to Talking Data, a third party mobile data monitoring company. This strong growth momentum will power our success as Yidian begins monetizing in the fourth quarter of this year. In order to expand our influence on our users and foster organic growth around specific areas of their interests, we continue to develop our verticals, and solidify our market leadership in fields such as documentary offerings. We are confident in our strategy and long-term prospects, and our focus remains on driving sustainable growth over the longer term by continuing to bolster our business's three key pillars: content production capability, dedication to serious journalism and cutting-edge technology."

Mr. Ya Li, president of Phoenix New Media, stated, "While we have made encouraging progress in expanding our mobile platform and strengthening our content offerings, we fell short of expectations for growth in advertising revenue due to sector headwinds relating to lower demand for PC-based advertising and the internal sales leadership transition. However, we continue our advance into mobile-based performance-driven advertising territory, where many new avenues for growth are being explored and expanded. To stay ahead of the curve, we will endeavor to leverage the right resources and right talent in this area so as to capitalize on these opportunities as they develop."

Second Quarter 2015 Financial Results

REVENUES

Total revenues for the second quarter of 2015 increased by 2.9% to RMB422.9 million (US$68.2 million) from RMB410.9 million in the second quarter of 2014.

Net advertising revenues (net of advertising agency service fees) for the second quarter of 2015 increased by 7.2% to RMB311.9 million (US$50.3 million) from RMB291.0 million in the second quarter of 2014, primarily due to 124.2% year-over-year growth in mobile advertising revenues. Average revenue per advertiser ("ARPA") increased by 20.3% to RMB1.1 million (US$0.2 million) and the total number of advertisers decreased by 10.9% to 295 in the second quarter of 2015.

Paid service revenues for the second quarter of 2015 decreased by 7.4% to RMB111.0 million (US$17.9 million) from RMB119.9 million in the second quarter of 2014. Mobile value-added services ("MVAS")[1] revenues for the second quarter of 2015 decreased by 3.3% to RMB88.1 million (US$14.2 million) from RMB91.1 million in the second quarter of 2014. Revenues from games and others[2] for the second quarter of 2015 decreased by 20.3% to RMB22.9 million (US$3.7 million) from RMB28.8 million in the second quarter of 2014, primarily due to a decrease in revenues generated from web-based games on the Company's game platform.

[1] MVAS includes wireless value-added services, or WVAS, mobile video, mobile digital reading, mobile games and other paid services through China's three telecom operators' platforms.

 

[2] Games and others include web-based games, content sales, and other online and mobile paid services through the Company's own platforms.

COST OF REVENUES AND GROSS PROFIT

Cost of revenues for the second quarter of 2015 increased by 12.6% to RMB222.4 million (US$35.9 million) from RMB197.5 million in the second quarter of 2014, primarily due to increases in content and operational costs and revenue sharing fees. Content and operational costs for the second quarter of 2015 increased to RMB101.6 million (US$16.4 million) from RMB83.7 million in the second quarter of 2014, due to increases in staff-related costs and advertisement-related content production costs. Revenue sharing fees to telecom operators and channel partners in the second quarter of 2015 increased to RMB67.3 million (US$10.9 million) from RMB59.2 million in the second quarter of 2014. Sales taxes and surcharges for the second quarter of 2015 decreased to RMB32.2 million (US$5.2 million) from RMB34.6 million in the second quarter of 2014. Bandwidth costs in the second quarter of 2015 increased to RMB21.3 million (US$3.4 million) from RMB19.9 million in the second quarter of 2014, primarily due to the increase in the Company's mobile traffic. Share-based compensation included in cost of revenues was RMB4.5 million (US$0.7 million) in the second quarter of 2015, compared to RMB2.4 million in the second quarter of 2014. The year-over-year increase in share-based compensation was primarily due to the stock options newly granted in the second half of 2014.

Gross profit for the second quarter of 2015 was RMB200.5 million (US$32.3 million), compared to RMB213.4 million in the second quarter of 2014. Gross margin for the second quarter of 2015 was 47.4%, compared to 51.9% in the second quarter of 2014. Adjusted gross margin[3], which excludes share-based compensation, for the second quarter of 2015 was 48.5%, compared to 52.5% in the second quarter of 2014.

[3] An explanation of the Company's non-GAAP financial measures is included in the section entitled "Use of Non-GAAP Financial Measures" below, and the related reconciliations to GAAP financial measures are presented in the accompanying "Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures".

OPERATING EXPENSES AND INCOME FROM OPERATIONS

Total operating expenses for the second quarter of 2015 increased by 31.4% to RMB173.8 million (US$28.0 million) from RMB132.3 million in the second quarter of 2014. The increase in operating expenses was primarily attributable to our increased efforts on the spending of the mobile traffic acquisition expenses. Share-based compensation included in operating expenses was RMB9.0 million (US$1.4 million) in the second quarter of 2015, compared to RMB6.0 million in the second quarter of 2014. The year-over-year increase in share-based compensation was primarily due to the stock options newly granted in the second half of 2014.

Excluding share-based compensation, adjusted income from operations for the second quarter of 2015 was RMB40.2 million (US$6.5 million), compared to RMB89.5 million in the second quarter of 2014.  Income from operations for the second quarter of 2015 was RMB26.7 million (US$4.3 million), compared to RMB81.1 million in the second quarter of 2014.

Excluding share-based compensation, the adjusted operating margin for the second quarter of 2015 was 9.5%, compared to 21.8% in the second quarter of 2014, while operating margin for the second quarter of 2015 was 6.3%, compared to 19.7% in the second quarter of 2014, primarily due to our increased efforts on the spending of the mobile traffic acquisition expenses.

OTHER INCOME/(LOSS)

Other income/(loss) reflects loss from equity investments, gain on disposition of subsidiaries and acquisition of equity investments, gain on disposal of an equity investment and acquisition of available for sales securities, interest income, net, foreign currency exchange gain or loss and others, net[4]. Loss from equity investments for the second quarter of 2015 increased to RMB9.4 million (US$1.5 million) from RMB4.0 million in the second quarter of 2014. Gain on disposition of subsidiaries and acquisition of equity investments for the second quarter of 2015 was nil, compared to RMB4.6 million in the second quarter of 2014. Gain on disposal of an equity investment and acquisition of available for sales securities for the second quarter was RMB4.6 million (US$0.7 million), compared to nil in the second quarter of 2014. Interest income, net, for the second quarter of 2015 was RMB6.5 million (US$1.0 million), compared to RMB12.6 million in the second quarter of 2014. Foreign currency exchange loss for the second quarter of 2015 was RMB2.6 million (US$0.4 million), compared to foreign currency exchange gain RMB0.1 million in the second quarter of 2014.

[4] "Others, net" primarily consists of government subsidies.

NET INCOME ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Adjusted net income attributable to Phoenix New Media Limited, excluding the non-operating items which are the loss from equity investments, gain on disposition of subsidiaries and acquisition of equity investments and gain on disposal of an equity investment and acquisition of available for sales securities, and share-based compensation, for the second quarter of 2015 was RMB40.7 million (US$6.6 million), compared to RMB92.3 million in the second quarter of 2014. Adjusted net margin for the second quarter of 2015 was 9.6%, compared to 22.5% in the second quarter of 2014. Adjusted net income per diluted ADS[5] in the second quarter of 2015 was RMB0.56 (US$0.09), compared to RMB1.19 in the second quarter of 2014.

Net income attributable to Phoenix New Media Limited for the second quarter of 2015 was RMB22.5 million (US$3.6 million), compared to net income attributable to Phoenix New Media Limited of RMB84.5 million in the second quarter of 2014. Net margin for the second quarter of 2015 was 5.3%, compared to 20.6% in the second quarter of 2014. Net income per diluted ADS in the second quarter of 2015 was RMB0.31 (US$0.05), compared to RMB1.09 in the second quarter of 2014.

As of June 30, 2015, the Company's cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.03 billion (US$166.3 million).

For the second quarter of 2015, the Company's weighted average number of ADSs used in the computation of diluted net income per ADS was 72,658,268. As of June 30, 2015, the Company had a total of 568,647,174 ordinary shares outstanding, or the equivalent of 71,080,897 ADSs.

[5] "ADS" means American Depositary Share of the Company. Each ADS represents eight Class A ordinary shares of the Company.

Business Outlook

For the third quarter of 2015, the Company expects its total revenues to be between RMB373 million and RMB393 million. Net advertising revenues are expected to be between RMB290 million and RMB300 million. Paid service revenues are expected to be between RMB83 million and RMB93 million. These forecasts reflect the Company's current and preliminary view on the market and operational conditions, which are subject to change.

Conference Call Information

The Company will hold a conference call at 9:00 p.m. U.S. Eastern Time on August 11, 2015 (August 12, 2015 at 9:00 a.m. Beijing / Hong Kong time) to discuss its second quarter 2015 unaudited financial results and operating performance.

To participate in the call, please use the dial-in numbers and conference ID below:

International:   

+6567135440

Mainland China:          

4001200654

Hong Kong:     

+85230186776

United States:  

+18456750438

Conference ID:

1211504

A replay of the call will be available through August 18, 2015 by using the dial-in numbers and conference ID below:

International:   

+61290034211

Mainland China:          

4006322162

Hong Kong:     

+85230512780

United States:  

+16462543697

Conference ID:

1211504

A live and archived webcast of the conference call will also be available at the Company's investor relations website at http://ir.ifeng.com.

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Phoenix New Media Limited uses adjusted gross profit, adjusted gross margin, adjusted income from operations, adjusted operating margin, adjusted net income attributable to Phoenix New Media Limited, adjusted net margin and adjusted net income per diluted ADS, each of which is a non-GAAP financial measure. Adjusted gross profit is gross profit excluding share-based compensation. Adjusted gross margin is adjusted gross profit divided by total revenues. Adjusted income from operations is income from operations excluding share-based compensation. Adjusted operating margin is adjusted income from operations divided by total revenues. Adjusted net income attributable to Phoenix New Media Limited is net income/(loss) attributable to Phoenix New Media Limited excluding share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, loss from equity investments and gain on disposal of an equity investment and acquisition of available for sales securities. Adjusted net margin is adjusted net income attributable to Phoenix New Media Limited divided by total revenues. Adjusted net income per diluted ADS is adjusted net income attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the non-cash impact of share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, loss from equity investments and gain on disposal of an equity investment and acquisition of available for sales securities add clarity to the constituent parts of its performance. The Company reviews adjusted net income together with net income/(loss) to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using multiple measures to evaluate its business allows both management and investors to assess the Company's performance against its competitors. The Company also believes that non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of non-cash share-based compensation, gain on disposition of subsidiaries and acquisition of equity investments, loss from equity investments, and gain on disposal of an equity investment and acquisition of available for sales securities. Share-based compensation and loss from equity investments have been and will continue to be significant and recurring in its business. However, the use of non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using non-GAAP financial measures is that they do not include all items that impact the Company's net income/(loss) for the period. In addition, because non-GAAP financial measures are not measured in the same manner by all companies, they may not be comparable to other similarly-titled measures used by other companies. In light of the foregoing limitations, you should not consider non-GAAP financial measure in isolation from, or as an alternative to, the financial measures prepared in accordance with U.S. GAAP.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.2000 to US$1.00, the noon buying rate in effect on June 30, 2015 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media's platform includes its ifeng.com channel, consisting of its ifeng.com website and web-based game platform, its video channel, comprised of its dedicated video vertical and mobile video services, and its mobile channel, including its mobile Internet website, mobile applications and mobile value-added services.

Safe Harbor Statement

This announcement contains forward−looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward−looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward−looking statements. Phoenix New Media may also make written or oral forward−looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20−F and 6−K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward−looking statements. Forward−looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward−looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company's reliance on online advertising and MVAS for a majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and services offerings; the Company's reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form F−1, as amended, and its annual reports on Form 20−F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward−looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited Matthew Zhao Email: investorrelations@ifeng.com

ICR, Inc. In Beijing, China: Jeremy Peruski In New York City: Katherine Knight Tel: +1 (646) 277-1276 Email: investorrelations@ifeng.com

Phoenix New Media Limited

Condensed Consolidated Balance Sheets

(Amounts in thousands)

December 31,

June 30,

June 30,

2014

2015

2015

RMB

RMB

US$

Audited*

Unaudited

Unaudited

ASSETS

Current assets:

Cash and cash equivalents

1,285,847

423,299

68,274

Term deposits and short term investments

40,000

482,945

77,894

Restricted cash

-

125,000

20,161

Accounts receivable, net

493,569

496,979

80,158

Amounts due from related parties

176,224

145,666

23,495

Prepayment and other current assets

42,703

62,488

10,080

Deferred tax assets

24,565

26,587

4,288

Total current assets

2,062,908

1,762,964

284,350

Non-current assets:

Property and equipment, net

89,694

88,798

14,322

Intangible assets, net

14,913

15,495

2,499

Available-for-sale investment

77,093

474,573

76,544

Equity investments

68,880

23,786

3,836

Other non-current assets

13,342

13,867

2,237

Total non-current assets

263,922

616,519

99,438

Total assets

2,326,830

2,379,483

383,788

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:

Short-term loan

-

123,377

19,900

Accounts payable

271,599

252,446

40,717

Amounts due to related parties

22,489

13,915

2,244

Advances from customers

17,587

18,065

2,914

Taxes payable

88,938

70,480

11,368

Salary and welfare payable

105,073

90,011

14,518

Accrued expenses and other current liabilities

86,307

92,683

14,948

Total current liabilities

591,993

660,977

106,609

Non-current liabilities:

Deferred tax liabilities

1,312

1,312

212

Long-term liabilities

16,867

17,464

2,817

Total non-current liabilities

18,179

18,776

3,029

Total liabilities

610,172

679,753

109,638

Shareholders' equity:

Phoenix New Media Limited shareholders' equity:

Class A ordinary shares

17,278

16,609

2,679

Class B ordinary shares

22,053

22,053

3,557

Additional paid-in capital

1,587,227

1,541,337

248,603

Treasury stock

(13,379)

-

-

Statutory reserves

65,968

65,968

10,640

Retained earnings

52,852

64,179

10,351

Accumulated other comprehensive loss

(15,341)

(10,221)

(1,649)

Total Phoenix New Media Limited shareholders' equity

1,716,658

1,699,925

274,181

Noncontrolling interests

-

(195)

(31)

Total shareholders' equity

1,716,658

1,699,730

274,150

Total liabilities and shareholders' equity

2,326,830

2,379,483

383,788

 

Phoenix New Media Limited

Condensed Consolidated Statements of Comprehensive Income

(Amounts in thousands, except for number of shares and per share (or ADS) data)

Three Months Ended

Six Months Ended

June 30,

March 31,

June 30,

June 30,

June 30,

June 30,

June 30,

2014

2015

2015

2015

2014

2015

2015

RMB

RMB

RMB

US$

RMB

RMB

US$

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Revenues:

  Net advertising revenues

290,968

268,396

311,888

50,305

525,893

580,284

93,594

  Paid service revenues

119,905

96,705

111,019

17,906

242,129

207,724

33,504

Total revenues

410,873

365,101

422,907

68,211

768,022

788,008

127,098

Cost of revenues

(197,501)

(190,134)

(222,383)

(35,868)

(371,372)

(412,517)

(66,535)

Gross profit

213,372

174,967

200,524

32,343

396,650

375,491

60,563

Operating expenses:

  Sales and marketing expenses

(72,823)

(87,590)

(92,219)

(14,874)

(149,556)

(179,809)

(29,001)

  General and administrative expenses

(26,436)

(39,059)

(39,195)

(6,322)

(59,138)

(78,254)

(12,622)

  Technology and product development expenses

(33,045)

(41,376)

(42,388)

(6,837)

(63,832)

(83,764)

(13,510)

Total operating expenses

(132,304)

(168,025)

(173,802)

(28,033)

(272,526)

(341,827)

(55,133)

Income from operations

81,068

6,942

26,722

4,310

124,124

33,664

5,430

Other income/(loss):

  Interest income, net

12,617

8,831

6,463

1,042

24,642

15,294

2,467

  Foreign currency exchange gain/(loss)

139

(1,917)

(2,591)

(418)

(6,729)

(4,508)

(727)

  Gain on disposition of subsidiaries and acquisition of equity investments

4,658

-

-

-

22,351

-

-

  Loss from equity investments

(4,026)

(20,019)

(9,368)

(1,511)

(5,567)

(29,387)

(4,740)

 Gain on disposal of an equity investment and acquisition of available for sales securities

-

-

4,643

749

-

4,643

749

  Others, net

6,577

(298)

5,561

898

12,367

5,263

849

Income before tax

101,033

(6,461)

31,430

5,070

171,188

24,969

4,028

  Income tax expense

(15,941)

(4,859)

(9,229)

(1,489)

(24,538)

(14,088)

(2,272)

Net income/(loss)

85,092

(11,320)

22,201

3,581

146,650

10,881

1,756

  Net (income)/loss attributable to noncontrolling interests

(630)

111

334

54

(27)

445

72

Net income/(loss) attributable to Phoenix New Media Limited

84,462

(11,209)

22,535

3,635

146,623

11,326

1,828

Net income/(loss)

85,092

(11,320)

22,201

3,581

146,650

10,881

1,756

  Other comprehensive income/(loss), net of tax: fair value remeasurement for available for sales securities

-

(3,302)

8,803

1,420

-

5,501

887

  Other comprehensive income/(loss), net of tax: foreign currency translation adjustment

(784)

1,238

(1,619)

(261)

6,367

(381)

(61)

Comprehensive income/(loss)

84,308

(13,384)

29,385

4,740

153,017

16,001

2,582

  Comprehensive (income)/loss attributable to noncontrolling interests

(630)

111

334

54

(27)

445

72

Comprehensive income/(loss) attributable to Phoenix New Media Limited

83,678

(13,273)

29,719

4,794

152,990

16,446

2,654

Net income/(loss) attributable to Phoenix New Media Limited

84,462

(11,209)

22,535

3,635

146,623

11,326

1,828

Net income/(loss) per Class A and Class B ordinary share:

  Basic

0.14

(0.02)

0.04

0.01

0.24

0.02

0.00

  Diluted

0.14

(0.02)

0.04

0.01

0.24

0.02

0.00

Net income/(loss) per ADS (1 ADS represents 8 Class A ordinary shares):

  Basic

1.12

(0.16)

0.32

0.05

1.94

0.16

0.03

  Diluted

1.09

(0.16)

0.31

0.05

1.89

0.16

0.03

Weighted average number of Class A and Class B ordinary shares used in computing net income/(loss) per share:

  Basic

604,231,733

571,848,522

569,818,126

569,818,126

603,091,798

570,827,715

570,827,715

  Diluted*

622,050,594

571,848,522

581,266,146

581,266,146

622,068,335

582,423,290

582,423,290

*The figure for the first quarter of 2015 has been changed to exclude the potentially dilutive ordinary shares outstanding as they were anti-dilutive.

 

Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

(Amounts in thousands, except for number of ADSs and per ADS data)

Three Months Ended June 30, 2014

Three Months Ended March 31, 2015

Three Months Ended June 30, 2015

Non-GAAP

Non-GAAP

Non-GAAP

GAAP

Adjustments

Non-GAAP

GAAP

Adjustments

Non-GAAP

GAAP

Adjustments

Non-GAAP

RMB

RMB

RMB

RMB

RMB

RMB

RMB

RMB

RMB

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Gross profit

213,372

2,439

(1)

215,811

174,967

4,993

(1)

179,960

200,524

4,493

(1)

205,017

Gross margin

51.9%

52.5%

47.9%

49.3%

47.4%

48.5%

Income from operations

81,068

8,443

(1)

89,511

6,942

14,805

(1)

21,747

26,722

13,461

(1)

40,183

Operating margin

19.7%

21.8%

1.9%

6.0%

6.3%

9.5%

8,443

(1)

13,461

(1)

4,026

(2)

14,805

(1)

9,368

(2)

(4,658)

(3)

20,019

(2)

(4,643)

(4)

Net income/(loss) attributable to Phoenix New Media Limited

84,462

7,811

92,273

(11,209)

34,824

23,615

22,535

18,186

40,721

Net margin

20.6%

22.5%

-3.1%

6.5%

5.3%

9.6%

Net income/(loss) per ADS—diluted

1.09

1.19

(0.16)

0.32

0.31

0.56

Weighted average number of ADSs used in computing diluted net income/(loss) per ADS

77,756,324

77,756,324

71,481,065

71,481,065

72,658,268

72,658,268

(1) Excludes share-based compensation

(2) Excludes loss from equity investments

(3) Excludes gain on disposition of subsidiaries and acquisition of equity investments

(4) Excludes gain on disposal of an equity investment and acquisition of available for sales securities

Details of cost of revenues are as follows:

Three Months Ended

June 30,

March 31,

June 30,

June 30,

2014

2015

2015

2015

RMB

RMB

RMB

US$

(Amounts in thousands)

Unaudited

Unaudited

Unaudited

Unaudited

Revenue sharing fees

59,210

51,467

67,327

10,859

Content and operational costs

83,729

90,761

101,583

16,384

Bandwidth costs

19,933

21,540

21,272

3,431

Sales taxes and surcharges

34,629

26,366

32,201

5,194

Total cost of revenues

197,501

190,134

222,383

35,868

 

 

Phoenix New Media Limited

Condensed Segments Information

(Amounts in thousands)

Three Months Ended

Six Months Ended

June 30,

March 31,

June 30,

June 30,

June 30,

June 30,

June 30,

2014

2015

2015

2015

2014

2015

2015

RMB

RMB

RMB

US$

RMB

RMB

US$

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Unaudited

Revenues:

  Net advertising service

290,968

268,396

311,888

50,305

525,893

580,284

93,594

  Paid service

119,905

96,705

111,019

17,906

242,129

207,724

33,504

Total revenues

410,873

365,101

422,907

68,211

768,022

788,008

127,098

Cost of revenues

  Net advertising service

120,158

127,822

144,412

23,292

226,884

272,234

43,909

  Paid service

77,343

62,312

77,971

12,576

144,488

140,283

22,626

Total cost of revenues

197,501

190,134

222,383

35,868

371,372

412,517

66,535

Gross profit

  Net advertising service

170,810

140,574

167,476

27,013

299,009

308,050

49,685

  Paid service

42,562

34,393

33,048

5,330

97,641

67,441

10,878

Total gross profit

213,372

174,967

200,524

32,343

396,650

375,491

60,563

 

SOURCE Phoenix New Media Limited



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