Picabo Street and Sprint Forge Endorsement Agreement

Global Communications Leader to Support World-Class Skier's Trek for the Gold



Apr 19, 2001, 01:00 ET from Sprint

    KANSAS CITY, Mo., April 19 /PRNewswire/ -- Sprint today announced an
 endorsement agreement with Olympic and World Championship gold-medal skier
 Picabo Street that extends through June 2002. The sponsorship agreement will
 enable Sprint to utilize Street for advertising and marketing campaigns,
 product endorsements and company appearances.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )
     "Picabo is a world-class individual and athlete who personifies Sprint's
 commitment to excellence," said Ed Mattix, Sprint's senior vice president,
 public affairs and brand management.  "We are proud of our association with
 Picabo and expect her to represent Sprint well."
     Street, a 1998 Olympic gold medalist in the Super G, resumed training in
 2000-01 after suffering a broken leg and torn ACL late in the 1998 season.
 Recently she has won four Nor-Am level races, including a win last month
 during the inaugural run on Snowbasin's new Olympic "Wildflower" course.  The
 event featured a top international field preparing for the 2002 Olympic Games.
     "Sprint is so well known in the sport, and its involvement with skiing has
 helped to provide opportunities for American skiers to excel on the
 international level," said Street.
     Street visited the Sprint World Headquarters Campus in Overland Park,
 Kansas today where she was greeted by Sprint employees.  She spent the day
 meeting with Sprint marketing and advertising groups and attended a luncheon
 with Sprint's Chairman and CEO William Esrey.
     As the official communications provider to the United States Ski and
 Snowboard Association (USSA), Sprint funds training for the U.S. Ski and
 Snowboard Teams, and helps the Sprint-sponsored athletes prepare for Salt Lake
 City in 2002.  Sprint is a title sponsor of three freestyle events per year.
 Sprint Ultimate Airwave, which is a made for television aerial event in August
 and two (2) Sprint U.S. Freestyle Grand Nationals, both on the U.S. Freestyle
 World Cup circuit.  The Sprint U.S. Freestyle Grand Nationals feature the best
 aerial and mogul skiers in the world.
     Sprint also sponsors seven USSA athletes.  The athletes include: 1998
 Olympic Gold Medal winners Picabo Street and Jonny Moseley; 2000 U.S. Mogul
 champion Evan Dybvig; 1999 Dual Mogul champion Michelle Roark; aerialists Joe
 Pack and Brian Currutt; alpine skier Kristina Koznick, and snowboarder Lisa
 Kosglow.
     Sprint is a world-class global communications company -- at the forefront
 of integrating wireline and wireless communications services. Sprint is a
 large carrier of Internet traffic and a leader in broadband communications.
 The company built and operates the United States' first nationwide all-
 digital, fiber-optic network and provides a portfolio of advanced data
 communications services. It operates the largest 100-percent digital, 100-
 percent nationwide PCS wireless network in the United States, already serving
 the majority of the nation's metropolitan areas including more than 4,000
 cities and communities across the country. Sprint has $23 billion in annual
 revenues and serves more than 23 million business and residential customers.
 
 

SOURCE Sprint
    KANSAS CITY, Mo., April 19 /PRNewswire/ -- Sprint today announced an
 endorsement agreement with Olympic and World Championship gold-medal skier
 Picabo Street that extends through June 2002. The sponsorship agreement will
 enable Sprint to utilize Street for advertising and marketing campaigns,
 product endorsements and company appearances.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )
     "Picabo is a world-class individual and athlete who personifies Sprint's
 commitment to excellence," said Ed Mattix, Sprint's senior vice president,
 public affairs and brand management.  "We are proud of our association with
 Picabo and expect her to represent Sprint well."
     Street, a 1998 Olympic gold medalist in the Super G, resumed training in
 2000-01 after suffering a broken leg and torn ACL late in the 1998 season.
 Recently she has won four Nor-Am level races, including a win last month
 during the inaugural run on Snowbasin's new Olympic "Wildflower" course.  The
 event featured a top international field preparing for the 2002 Olympic Games.
     "Sprint is so well known in the sport, and its involvement with skiing has
 helped to provide opportunities for American skiers to excel on the
 international level," said Street.
     Street visited the Sprint World Headquarters Campus in Overland Park,
 Kansas today where she was greeted by Sprint employees.  She spent the day
 meeting with Sprint marketing and advertising groups and attended a luncheon
 with Sprint's Chairman and CEO William Esrey.
     As the official communications provider to the United States Ski and
 Snowboard Association (USSA), Sprint funds training for the U.S. Ski and
 Snowboard Teams, and helps the Sprint-sponsored athletes prepare for Salt Lake
 City in 2002.  Sprint is a title sponsor of three freestyle events per year.
 Sprint Ultimate Airwave, which is a made for television aerial event in August
 and two (2) Sprint U.S. Freestyle Grand Nationals, both on the U.S. Freestyle
 World Cup circuit.  The Sprint U.S. Freestyle Grand Nationals feature the best
 aerial and mogul skiers in the world.
     Sprint also sponsors seven USSA athletes.  The athletes include: 1998
 Olympic Gold Medal winners Picabo Street and Jonny Moseley; 2000 U.S. Mogul
 champion Evan Dybvig; 1999 Dual Mogul champion Michelle Roark; aerialists Joe
 Pack and Brian Currutt; alpine skier Kristina Koznick, and snowboarder Lisa
 Kosglow.
     Sprint is a world-class global communications company -- at the forefront
 of integrating wireline and wireless communications services. Sprint is a
 large carrier of Internet traffic and a leader in broadband communications.
 The company built and operates the United States' first nationwide all-
 digital, fiber-optic network and provides a portfolio of advanced data
 communications services. It operates the largest 100-percent digital, 100-
 percent nationwide PCS wireless network in the United States, already serving
 the majority of the nation's metropolitan areas including more than 4,000
 cities and communities across the country. Sprint has $23 billion in annual
 revenues and serves more than 23 million business and residential customers.
 
 SOURCE  Sprint