CHEYENNE, Wyo., Aug. 3, 2015 /PRNewswire/ -- Road Life Media, Inc. today announced that its venerable truck stop directory will offer magazine quality, full color, recruitment advertising. After 17 years of being 99% ad free, the Pocket Truck Stop Guide® has decided to include a special "Recruitment Section" as a service both to its readers and, especially, to companies with an immediate need to attract quality drivers.
Frank Salisbury, President of Road Life, says, "Not only are trucking companies finding it difficult to find new drivers, they're having an even harder time finding dependable high quality experienced drivers. Since most of our readers are already established professionals, we felt companies would benefit from targeting our drivers directly. The two most obvious benefits are: 1. the driver is essentially already vetted; he or she already has a CDL, has jumped through the hoops and knows the ropes and, 2. the recruiting ad becomes almost ridiculously affordable when considering how many times it is consulted each day. Salisbury goes on to say, humorously, "My brothers (both long-time million mile drivers) have told me stories of drivers 'freaking out' and literally fighting over the book when it gets lost or damaged. So, you can see how a trucking company benefits from this exposure, and this is for months at a time."
Space is limited due to the fact that the directory has preplanned placement on the shelves of truck stops across the country. Road Life can only accept a limited number of pages, or the book physically outgrows itself, and the long-time shelf placement next to the other important trucker tools, like logbooks, becomes an issue.
Salisbury invented the guide back in 1997, and it proved to be vital to drivers. "I was already financially comfortable from twenty five years of sales & marketing for various industries. I knew printing, publishing, and distribution channel development. But, I always wanted to drive a big rig, so I did. I soon noticed there was a lack of information on the locations of truck plazas, rest areas and other places to stop. Drivers have an almost desperate need for this information because they can't just 'pull off' anywhere. So I spent months compiling the data, focusing on the 'park-able' and 'sleep-able' facilities and laid them out sequentially, which allows drivers to decide where to stop in a matter of seconds." He also points out that cell phone apps and GPS are no substitute because they are unreliable, and using electronic devices is now illegal for commercial drivers while driving. Finally he adds, "Of course, we instruct our readers to never use our directory while they're behind the wheel and moving. Safety always comes first and foremost."
The Pocket Truck Stop Guide® has sold almost three million copies via wholesale distribution. It is then sold retail through truck stops and travel plazas across the nation including Love's, Flying J, Pilot, Petro, TA, Iowa 80 and hundreds of others as well as directly to trucking companies including Schneider, Werner, and many others. In addition, they are preparing two new print and online offerings: Trucker's Yellow Pages® and CDLdiscounts.com, both still in beta testing.
Media Inquiries can be directed to Shelly Hansen, Communications Director, 800-915-9329 ext. 105
Road Life Media, Inc. 1603 Capitol Ave. Suite 310 A277, Cheyenne, Wyoming 82001 800-915-9329
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SOURCE Road Life Media Inc.