Poindexter Systems Raises $3.3MM in First Institutional Round; Hudson Ventures and Echelon Ventures Co-Invest in First Real-Time Ad Individualization Technology

Apr 11, 2001, 01:00 ET from Poindexter Systems

    NEW YORK, April 11 /PRNewswire/ -- Poindexter Systems, provider of
 real-time ad individualization technology, today announced that it has secured
 $3.3MM in venture financing co-led by Hudson Ventures of New York, NY and
 Echelon Ventures of Boston, MA.
     "This round will fund the growth phase of the company," said company CEO
 Jonas Lee.  "Online marketers desperately need our product," he continued,
 "and now we have the wherewithal to aggressively expand our reach."
     Jay Goldberg, a partner with Hudson Ventures, added the following, "We are
 tremendously excited about Poindexter Systems' potential.  Most VCs have shied
 away from anything with 'Internet' and 'advertising' in the same sentence, but
 to us, there is significant opportunity for companies that can materially
 enhance the performance of online ads."
     Scott McCabe, a founding partner of Echelon Ventures, added, "We found the
 technology behind Poindexter Systems to be truly innovative.  We plan to
 continue to invest in unique infrastructure that addresses defined market
 needs."
 
     About Poindexter Systems
     Poindexter Systems markets the first technology platform to enable
 real-time individualization of all forms of online advertising.  Its flagship
 ASP product, Poindexter 1.1, integrates several advanced technologies,
 including a rules-based expert system for micro-targeting viewers and a
 dynamic ad generator that draws from real-time public and corporate datafeeds.
 Poindexter 1.1 works with existing ad servers, publishers, ad networks, and
 media formats to significantly improve campaign performance.  Founded in 1999,
 Poindexter Systems is an application service provider located in New York
 City.  For more information, please visit http://www.PoindexterSystems.com.
 
     About Hudson Ventures
     New York City-based Hudson Ventures is an early stage technology venture
 fund, whose members have decades of experience in operating and advising
 companies through various stages, including concept development, expansion,
 public offerings, and mergers and acquisitions.  Established in 1996, Hudson
 Ventures has invested in over 30 technology companies both as a lead investor
 and as a co-investor in syndicated venture financings.  A few of Hudson's
 recent successful investments include: webMethods (Nasdaq:   WEBM; market
 capitalization: $3.7B); Pathlight Technologies (sold to Advanced Digital
 Information Corp.); i-Traffic (sold to Agency.com); and TechRx (the industry's
 leading provider of prescription fulfillment software).
     A licensed Small Business Investment Company (SBIC) with more than
 $170 million of capital under management, the firm typically makes private
 equity investments ranging from $2 million to $5 million, and can provide
 access to additional sources of capital.
     In addition to capital, Hudson Ventures offers its portfolio companies a
 value added network of support including executive recruiting, business
 development, and financial and legal assistance.  With the majority of its
 investments in the greater New York City region, Hudson's focused geographic
 strategy supports a close working relationship and facilitates rapid growth.
     Hudson Ventures is available on the Web at http://www.hudsonventures.com.
 
     About Echelon Ventures
     Echelon Ventures is a venture capital firm making investments in early
 stage technology-based companies that are seeking $1 million to $3 million in
 equity.
 
 

SOURCE Poindexter Systems
    NEW YORK, April 11 /PRNewswire/ -- Poindexter Systems, provider of
 real-time ad individualization technology, today announced that it has secured
 $3.3MM in venture financing co-led by Hudson Ventures of New York, NY and
 Echelon Ventures of Boston, MA.
     "This round will fund the growth phase of the company," said company CEO
 Jonas Lee.  "Online marketers desperately need our product," he continued,
 "and now we have the wherewithal to aggressively expand our reach."
     Jay Goldberg, a partner with Hudson Ventures, added the following, "We are
 tremendously excited about Poindexter Systems' potential.  Most VCs have shied
 away from anything with 'Internet' and 'advertising' in the same sentence, but
 to us, there is significant opportunity for companies that can materially
 enhance the performance of online ads."
     Scott McCabe, a founding partner of Echelon Ventures, added, "We found the
 technology behind Poindexter Systems to be truly innovative.  We plan to
 continue to invest in unique infrastructure that addresses defined market
 needs."
 
     About Poindexter Systems
     Poindexter Systems markets the first technology platform to enable
 real-time individualization of all forms of online advertising.  Its flagship
 ASP product, Poindexter 1.1, integrates several advanced technologies,
 including a rules-based expert system for micro-targeting viewers and a
 dynamic ad generator that draws from real-time public and corporate datafeeds.
 Poindexter 1.1 works with existing ad servers, publishers, ad networks, and
 media formats to significantly improve campaign performance.  Founded in 1999,
 Poindexter Systems is an application service provider located in New York
 City.  For more information, please visit http://www.PoindexterSystems.com.
 
     About Hudson Ventures
     New York City-based Hudson Ventures is an early stage technology venture
 fund, whose members have decades of experience in operating and advising
 companies through various stages, including concept development, expansion,
 public offerings, and mergers and acquisitions.  Established in 1996, Hudson
 Ventures has invested in over 30 technology companies both as a lead investor
 and as a co-investor in syndicated venture financings.  A few of Hudson's
 recent successful investments include: webMethods (Nasdaq:   WEBM; market
 capitalization: $3.7B); Pathlight Technologies (sold to Advanced Digital
 Information Corp.); i-Traffic (sold to Agency.com); and TechRx (the industry's
 leading provider of prescription fulfillment software).
     A licensed Small Business Investment Company (SBIC) with more than
 $170 million of capital under management, the firm typically makes private
 equity investments ranging from $2 million to $5 million, and can provide
 access to additional sources of capital.
     In addition to capital, Hudson Ventures offers its portfolio companies a
 value added network of support including executive recruiting, business
 development, and financial and legal assistance.  With the majority of its
 investments in the greater New York City region, Hudson's focused geographic
 strategy supports a close working relationship and facilitates rapid growth.
     Hudson Ventures is available on the Web at http://www.hudsonventures.com.
 
     About Echelon Ventures
     Echelon Ventures is a venture capital firm making investments in early
 stage technology-based companies that are seeking $1 million to $3 million in
 equity.
 
 SOURCE  Poindexter Systems