Poindexter Systems Recruits GiftCertificates.com Founder Jonas Lee

Apr 11, 2001, 01:00 ET from Poindexter Systems

    NEW YORK, April 11 /PRNewswire/ -- Poindexter Systems, provider of
 real-time ad individualization technology, today announced that Jonas P. Lee
 has joined as Chief Executive Officer. Mr. Lee was previously founder and CEO
 of GiftCertificates.com, a leading B2B and B2C e-commerce company.
     "I was looking to get back into a smaller company with an exciting
 technology," said Jonas P. Lee. "I found Poindexter Systems, a company with
 the technology to address one of the Internet's most pressing issues: how to
 significantly improve the performance of digital advertising. It's a problem
 every online advertiser, publisher, and agency needs to solve."
     Mr. Lee was recruited by Poindexter Systems' founder and former CEO, Joe
 Zawadzki, who remains at the company as Chairman. "I'm looking forward to
 working with someone who has experience in taking a company through its high
 growth phase," said Mr. Zawadzki. "We've come a long way quickly but are
 looking to move even faster."
     From early 1997 to October 2000, Mr. Lee was CEO of GiftCertificates.com,
 a company he founded and grew to over $64 million in sales. He remains
 co-chairman of the company.
 
     About Poindexter Systems
     Poindexter Systems markets the first technology platform to enable
 real-time individualization of all forms of online advertising. Its flagship
 ASP product, Poindexter 1.1, integrates several advanced technologies,
 including a rules-based expert system for micro-targeting viewers and a
 dynamic ad generator that draws from real-time public and corporate datafeeds.
 Poindexter 1.1 works with existing ad servers, publishers, ad networks, and
 media formats to significantly improve campaign performance. Founded in 1999,
 Poindexter Systems is an application service provider located in New York
 City. For more information, please visit http://www.PoindexterSystems.com.
 
 

SOURCE Poindexter Systems
    NEW YORK, April 11 /PRNewswire/ -- Poindexter Systems, provider of
 real-time ad individualization technology, today announced that Jonas P. Lee
 has joined as Chief Executive Officer. Mr. Lee was previously founder and CEO
 of GiftCertificates.com, a leading B2B and B2C e-commerce company.
     "I was looking to get back into a smaller company with an exciting
 technology," said Jonas P. Lee. "I found Poindexter Systems, a company with
 the technology to address one of the Internet's most pressing issues: how to
 significantly improve the performance of digital advertising. It's a problem
 every online advertiser, publisher, and agency needs to solve."
     Mr. Lee was recruited by Poindexter Systems' founder and former CEO, Joe
 Zawadzki, who remains at the company as Chairman. "I'm looking forward to
 working with someone who has experience in taking a company through its high
 growth phase," said Mr. Zawadzki. "We've come a long way quickly but are
 looking to move even faster."
     From early 1997 to October 2000, Mr. Lee was CEO of GiftCertificates.com,
 a company he founded and grew to over $64 million in sales. He remains
 co-chairman of the company.
 
     About Poindexter Systems
     Poindexter Systems markets the first technology platform to enable
 real-time individualization of all forms of online advertising. Its flagship
 ASP product, Poindexter 1.1, integrates several advanced technologies,
 including a rules-based expert system for micro-targeting viewers and a
 dynamic ad generator that draws from real-time public and corporate datafeeds.
 Poindexter 1.1 works with existing ad servers, publishers, ad networks, and
 media formats to significantly improve campaign performance. Founded in 1999,
 Poindexter Systems is an application service provider located in New York
 City. For more information, please visit http://www.PoindexterSystems.com.
 
 SOURCE  Poindexter Systems