Point-Roll: A Rich Media Start-Up Delivers A Profit

Company to be showcased in Technology shoot-out at the Rich Media Road Show



Apr 03, 2001, 01:00 ET from Point-Roll, Inc.

    PHILADELPHIA, April 3 /PRNewswire/ -- Point-Roll, Inc. today announced
 that after only 11 months in business the company has delivered a profit.  "We
 always knew that our Point-Roll ads delivered solid quantifiable results for
 our clients, but we never imagined that the company would deliver a profit so
 quickly" said Jules Gardner, co-founder and CEO of Point-Roll, Inc.  "We have
 been extremely pleased in the number of "Blue Chip" advertisers who are
 signing on to use our technology."
     Point-Roll attributes its success to a "Keep It Simple Philosophy." From
 the beginning Gardner wanted his company's web-based software tools to be easy
 for any advertiser to use. This means no programming required, and the ability
 for the advertiser to create a Point-Roll ad with a few clicks of the mouse.
 As Gardner so often says, "We created the first ever rich media for dummies
 tool kit."
     Point-Roll ads are simple to use and present advertisers with the
 opportunity to bring their advertising message directly to their online
 audience in a way that is cost-effective to the advertiser and non-intrusive
 to the Internet user. Internet users simply point and roll their computer
 mouse across a standard looking banner advertisement and multiple interactive
 mini web pages seamlessly appear below the original advertisement. When the
 user moves the mouse away from the Point-Roll ad, the mini web pages instantly
 disappear. For further examples please visit Point-Roll's website ad gallery
 at: http://www.pointroll.com/adgallery.asp
     Starting tomorrow, Point-Roll will be participating in the Technology
 Shoot-out, part of the "Rich Media Road Show" a three-city tour designed to
 prepare media buyers and marketing mangers for the next evolution in online
 marketing. These high-level, content driven shows will take place in New York
 on April 4, in Boston on April 6 and in San Francisco on April 10. Point-Roll
 was selected among 10 cutting-edge technology vendors to participate and will
 be given exactly seven minutes to showcase their new products and services.
 Attendees will let their approval/disapproval be immediately known.
 
     About Point-Roll
     Based in Philadelphia, PA, Point-Roll, Inc. (http://www.PointRoll.com) is
 the leader in web-based advertising delivery platforms. The Company's Patent-
 Pending web-based software tools enable advertisers to leverage their online
 advertising dollar by simultaneously delivering multiple advertisements in
 standardized online advertising spaces.
 
 

SOURCE Point-Roll, Inc.
    PHILADELPHIA, April 3 /PRNewswire/ -- Point-Roll, Inc. today announced
 that after only 11 months in business the company has delivered a profit.  "We
 always knew that our Point-Roll ads delivered solid quantifiable results for
 our clients, but we never imagined that the company would deliver a profit so
 quickly" said Jules Gardner, co-founder and CEO of Point-Roll, Inc.  "We have
 been extremely pleased in the number of "Blue Chip" advertisers who are
 signing on to use our technology."
     Point-Roll attributes its success to a "Keep It Simple Philosophy." From
 the beginning Gardner wanted his company's web-based software tools to be easy
 for any advertiser to use. This means no programming required, and the ability
 for the advertiser to create a Point-Roll ad with a few clicks of the mouse.
 As Gardner so often says, "We created the first ever rich media for dummies
 tool kit."
     Point-Roll ads are simple to use and present advertisers with the
 opportunity to bring their advertising message directly to their online
 audience in a way that is cost-effective to the advertiser and non-intrusive
 to the Internet user. Internet users simply point and roll their computer
 mouse across a standard looking banner advertisement and multiple interactive
 mini web pages seamlessly appear below the original advertisement. When the
 user moves the mouse away from the Point-Roll ad, the mini web pages instantly
 disappear. For further examples please visit Point-Roll's website ad gallery
 at: http://www.pointroll.com/adgallery.asp
     Starting tomorrow, Point-Roll will be participating in the Technology
 Shoot-out, part of the "Rich Media Road Show" a three-city tour designed to
 prepare media buyers and marketing mangers for the next evolution in online
 marketing. These high-level, content driven shows will take place in New York
 on April 4, in Boston on April 6 and in San Francisco on April 10. Point-Roll
 was selected among 10 cutting-edge technology vendors to participate and will
 be given exactly seven minutes to showcase their new products and services.
 Attendees will let their approval/disapproval be immediately known.
 
     About Point-Roll
     Based in Philadelphia, PA, Point-Roll, Inc. (http://www.PointRoll.com) is
 the leader in web-based advertising delivery platforms. The Company's Patent-
 Pending web-based software tools enable advertisers to leverage their online
 advertising dollar by simultaneously delivering multiple advertisements in
 standardized online advertising spaces.
 
 SOURCE  Point-Roll, Inc.