Pointsxchange(TM) the world's first loyalty program currency exchange goes live

Apr 02, 2001, 01:00 ET from Points.com

    TORONTO, April 2 /PRNewswire/ - Round up your cards, find all of your
 statements, and log onto Points.com where you can now use pointsxchange to
 exchange the loyalty program points you have for points in the programs that
 matter the most to you.
     "For the first time ever, pointsxchange allows members of some of the
 world's leading loyalty programs to exchange their points and miles from one
 program to another," said Rob MacLean, president of Points.com. "Now every
 point and mile counts -- for both the consumer and the loyalty program.
 Pointsxchange unlocks the true value inherent in loyalty programs."
 
     Pointsxchange includes a number of other products and services to
 facilitate the exchange of points:
 
     - pointsxchange, where members can exchange one kind of currency for
       another
     - autoxchange, which allows users to set up pointsxchanges to occur
       automatically between the programs they want, every month, or every
       quarter
     - xchange calculator to help users see the exchange value of their points
       or miles and plan their exchanges in advance
 
     In addition, Points.com will offer its users a unique loyalty asset
 management system that includes pointsfolio(TM), award finder, and goal
 tracker, which provide members with one convenient location to track account
 balances, store account information, find awards, and set and monitor progress
 towards award goals.
     To date, Air Canada, Alaska Airlines, American Airlines, America West
 Airlines, beenz.com, LoyaltyTravel, Midwest Express Airlines, and PhoneHog.com
 have all entered into commercial agreements with Points.com to participate in
 pointsxchange. In addition, Points.com is currently working through final
 commercial documentation with 10 additional partners and is in talks with over
 50 other potential partners in the hotel, airline, retail, financial, online
 and other sectors across North America, Europe and Asia.
     "The loyalty programs that have signed with Points.com to date, have
 taken a bold and innovative step forward," said MacLean. "Points.com will
 allow our partners companies to offer greater value to all of their
 customers."
     Points.com selected IBM Canada Ltd. to help implement its proprietary
 asset management offering. Points.com and IBM collaborated on the software
 application behind the solution.
 
     About Points.com
     Points.com offers a unique loyalty program asset management system
 including pointsxchange(TM) -- the world's first loyalty program currency
 exchange. Points.com is not a loyalty program but rather is forging mutually
 rewarding partnerships with the world's leading loyalty programs to deliver a
 unique and compelling value proposition. Points.com is a partner company of
 Exclamation Inc., an Internet business generator based in Toronto, Canada.
 
     About Exclamation
     Exclamation International Inc. is an Internet business generator, where
 Internet ventures are conceived, financed, built and launched. Founded in
 1997, Exclamation's wholly owned subsidiary, Exclamation Inc., was the first
 company of its kind in Canada engaged in the generation of Internet-based
 businesses. Exclamation has established a presence in Paris, France, and is
 seeking to expand its operations in Europe and elsewhere. Exclamation creates
 its own ideas, finds the appropriate entrepreneurial management, and provides
 the physical infrastructure and seed capital. Exclamation is a true partner in
 building Internet-based businesses.
     Exclamation shares trade on the Canadian Venture Exchange under the
 symbol XI.
 
     About IBM
     IBM is the world's largest information technology company, and with 80
 years of leadership, is helping businesses innovate. IBM creates, develops and
 manufactures the industry's most advanced information technologies, including
 computer systems, software, networking systems, storage devices and
 microelectronics. IBM is focused on delivering customized, flexible and
 scalable Internet solutions for companies of all sizes. Drawing on resources
 from across IBM and 90,000 IBM Business Partners, IBM's Global Net Generation
 Business helps Service Providers and other web-based companies (hosters,
 portals and born-on-the-Web B2B and B2C companies) establish their businesses
 and become profitable in Internet time. For more information on how IBM is
 helping Net Generation companies, visit http://www.ibm.com/netgeneration
 
     THE CANADIAN VENTURE EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT
     RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE
 
 
 

SOURCE Points.com
    TORONTO, April 2 /PRNewswire/ - Round up your cards, find all of your
 statements, and log onto Points.com where you can now use pointsxchange to
 exchange the loyalty program points you have for points in the programs that
 matter the most to you.
     "For the first time ever, pointsxchange allows members of some of the
 world's leading loyalty programs to exchange their points and miles from one
 program to another," said Rob MacLean, president of Points.com. "Now every
 point and mile counts -- for both the consumer and the loyalty program.
 Pointsxchange unlocks the true value inherent in loyalty programs."
 
     Pointsxchange includes a number of other products and services to
 facilitate the exchange of points:
 
     - pointsxchange, where members can exchange one kind of currency for
       another
     - autoxchange, which allows users to set up pointsxchanges to occur
       automatically between the programs they want, every month, or every
       quarter
     - xchange calculator to help users see the exchange value of their points
       or miles and plan their exchanges in advance
 
     In addition, Points.com will offer its users a unique loyalty asset
 management system that includes pointsfolio(TM), award finder, and goal
 tracker, which provide members with one convenient location to track account
 balances, store account information, find awards, and set and monitor progress
 towards award goals.
     To date, Air Canada, Alaska Airlines, American Airlines, America West
 Airlines, beenz.com, LoyaltyTravel, Midwest Express Airlines, and PhoneHog.com
 have all entered into commercial agreements with Points.com to participate in
 pointsxchange. In addition, Points.com is currently working through final
 commercial documentation with 10 additional partners and is in talks with over
 50 other potential partners in the hotel, airline, retail, financial, online
 and other sectors across North America, Europe and Asia.
     "The loyalty programs that have signed with Points.com to date, have
 taken a bold and innovative step forward," said MacLean. "Points.com will
 allow our partners companies to offer greater value to all of their
 customers."
     Points.com selected IBM Canada Ltd. to help implement its proprietary
 asset management offering. Points.com and IBM collaborated on the software
 application behind the solution.
 
     About Points.com
     Points.com offers a unique loyalty program asset management system
 including pointsxchange(TM) -- the world's first loyalty program currency
 exchange. Points.com is not a loyalty program but rather is forging mutually
 rewarding partnerships with the world's leading loyalty programs to deliver a
 unique and compelling value proposition. Points.com is a partner company of
 Exclamation Inc., an Internet business generator based in Toronto, Canada.
 
     About Exclamation
     Exclamation International Inc. is an Internet business generator, where
 Internet ventures are conceived, financed, built and launched. Founded in
 1997, Exclamation's wholly owned subsidiary, Exclamation Inc., was the first
 company of its kind in Canada engaged in the generation of Internet-based
 businesses. Exclamation has established a presence in Paris, France, and is
 seeking to expand its operations in Europe and elsewhere. Exclamation creates
 its own ideas, finds the appropriate entrepreneurial management, and provides
 the physical infrastructure and seed capital. Exclamation is a true partner in
 building Internet-based businesses.
     Exclamation shares trade on the Canadian Venture Exchange under the
 symbol XI.
 
     About IBM
     IBM is the world's largest information technology company, and with 80
 years of leadership, is helping businesses innovate. IBM creates, develops and
 manufactures the industry's most advanced information technologies, including
 computer systems, software, networking systems, storage devices and
 microelectronics. IBM is focused on delivering customized, flexible and
 scalable Internet solutions for companies of all sizes. Drawing on resources
 from across IBM and 90,000 IBM Business Partners, IBM's Global Net Generation
 Business helps Service Providers and other web-based companies (hosters,
 portals and born-on-the-Web B2B and B2C companies) establish their businesses
 and become profitable in Internet time. For more information on how IBM is
 helping Net Generation companies, visit http://www.ibm.com/netgeneration
 
     THE CANADIAN VENTURE EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT
     RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE
 
 
 SOURCE Points.com