Polaroid Announces New Digital Dua Flash

Polaroid Dua Flash Provides Video & Camera Professionals and Enthusiasts With Ideal Lighting, Picture and Price

Oct 26, 2011, 09:03 ET from Polaroid

MINNEAPOLIS, Oct. 26, 2011 /PRNewswire/ -- Today Polaroid announced the Dua Flash, a flash gun that combines a powerful flash with a LED light solution that can be used for both video and still photography. The Polaroid Dua Flash assists professionals, hobbyists, general photography and videographer enthusiasts with a dual function LED video lighting solution for both SLR and DSLR cameras. Available in two models (PL150 and PL160), the new Polaroid flash allows users to effortlessly switch the light sources from still image photography to video capture – and produce picture perfect results in both formats.

"Polaroid always brings people together like no other photography brand I know," said Jim McHugh, renowned photographer and author. "The current line of great cameras and accessories all offer that very special instant Polaroid experience that pros and consumers love and associate with Polaroid."

Backed by a legendary brand at a competitive price, the Polaroid Dua Flash allows photographers of all levels to easily adjust the light needed to create outstanding results in just about any environment. Both Dua Flash models are equipped with a power save function and red eye reduction setting. Additional features include:

  • Power Zoom head: automatically sets the correct exposure.
  • LED light: when fully charged, offers one hour of battery life.
  • Diffuser and flash reflector: help to reduce shadows. The PL150 flash has a detachable reflecting plate and diffuser, while the PL160 unit has a built-in version.

"For 75 years, Polaroid has been the go-to brand that bridges the gap commonly found between accessories geared toward both professional and hobbyist photographers," said Scott W. Hardy, President, Polaroid. "We're excited to present easy-to-use, affordable products that photographers of all levels can rely on to enhance their photography experience."

Polaroid's expertise in the video and photo markets fosters a full line of accessories that cater to the needs of videographers and photographers across hobbyist and professional environments. The Polaroid accessories line offers a wide range of unique photographic solutions, like the Dua Flash, for professional and amateurs using HD-video capable DSLRs, cameras and camcorders. Polaroid's camera accessories meet and exceed the needs of the DSLR and photography experts at a fraction of the cost and provide the high-quality, affordable tools required for producing perfect video and photos.

The Polaroid Dua Flash is currently available at B&H and Amazon.com and will be on display at the Photo Plus Expo at the Javits Center in New York City from October 27-29th, at the Polaroid booth (#1068).

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid brand has been around for more than 70 years starting with polarized sunglasses which then evolved into instant film, camera and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo. In recent years, the Polaroid brand has expanded into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value for which the brand has long stood.

For more information, visit www.Polaroid.com.

PolaroidPolaroid & Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.


Allison Matthews

212-445-8351 – Polaroid


SOURCE Polaroid