Polaroid Corporation and Avery Dennison Announce Affordable, Easy-To-Create Instant Photo Identification Badge Kit

-- Second Product Launched Under Global Strategic Marketing Alliance --



Apr 10, 2001, 01:00 ET from Polaroid Corporation

    CAMBRIDGE, Mass. and BREA, Calif., April 10 /PRNewswire/ -- Polaroid
 Corporation (NYSE:   PRD) and Avery Dennison Corporation (NYSE:   AVY) have
 launched an affordable, easy-to-create instant photo identification badge kit
 that contains everything needed to produce cut-and-paste photo ID badges.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO)
     The Polaroid Pocket ID instant camera along with easy-to-print-and-format
 name badges from Avery Dennison are included in each kit.  This is the second
 product launched by the two corporations after forming a global strategic
 marketing alliance announced last year.  The alliance combines instant imaging
 solutions from Polaroid with Avery brand self-adhesive and other labeling,
 printing and organizing solutions.
     "Until the launch of the Pocket ID Kit, there was not a complete solution
 for cut-and- paste identification badges that did not require expensive
 cameras and film, cutting and high pressure lamination," says Barbara Poremba,
 group marketing manager, special events, Polaroid Corporation.  "The pocket
 camera film format makes it easy to take one appropriate sized portrait for
 the Avery badge blanks."
     "This is a product that shows the strength of our alliance," says Galen
 Wong, marketing director, organization and presentation products, Avery
 Dennison.  "With a great instant imaging solution from Polaroid and easy-to-
 format-and-print name badges from Avery Dennison, businesses and other
 organizations now have a quick, affordable name badge solution."
     Creating a Pocket ID badge can be done quickly and easily via computer or
 by hand.  With a computer and a laser or inkjet printer, company specific
 layouts can be created.  Badges also may be hand lettered or custom printed by
 a local printer.
     The new identification kit targets organizations that require occasional
 name badge solutions for various individuals, including temporary workers,
 part-time staff and cleaning crews; construction, electrical and plumbing
 contractors who must enter private property to conduct their business; civic
 organizations, clubs, special events and sports teams; and schools that create
 matching child/parent safety credentials for increased security.
 The Pocket ID includes a Polaroid Pocket ID instant camera, two 12-exposure
 packs of sticky back instant film, two AA alkaline batteries, 24 Avery badge
 blanks and 24 badge clips.
 
     Pricing and Availability
     The Polaroid Pocket ID has a suggested U.S. retail price of $68.99.
 Refill kits that include two 12-exposure packs of sticky back instant film, 24
 badge blanks and clips are available for a suggested list price of $40.99.
 Pocket ID and Pocket ID refills will be available later this spring at office
 superstores.  For more information on the Pocket ID Kit, consumers may access
 the Polaroid Work Web site at www.polaroidwork.com/events or the Polaroid
 Special Events Web site at www.polaroidspecialevents.com.  Customers may also
 call Polaroid at 1-800-678-7706, ext. V007.
 
     About Avery Dennison
     Avery Dennison Worldwide Office Products, based in Brea, Calif., is the
 world's leading manufacturer of self-adhesive labels for laser and ink jet
 printers, labeling software, binders, sheet protectors, index and tab dividers
 and other office-, home- and school-related supplies.  Avery Dennison
 Worldwide Office Products, is a business unit of Avery Dennison Corporation, a
 $3.9 billion company headquartered in Pasadena, Calif.  For more information
 about Avery-brand products, consumers can visit the Avery Dennison Worldwide
 Office Products Web site at www.avery.com, or call the Avery Dennison Consumer
 Service Center at 1-800-GO-AVERY (1-800-462-8379).
 
     About Polaroid
     Polaroid Corporation, with annual sales of approximately $2 billion, is
 the worldwide leader in instant imaging.  Polaroid supplies instant
 photographic cameras and films; digital imaging hardware, software and media;
 secure identification systems; and sunglasses to markets worldwide.  Visit the
 Polaroid web site at www.polaroid.com.
     "Polaroid" is a registered trademark of Polaroid Corporation, Cambridge,
 Massachusetts 02139
     "Avery" is a registered trademark of Avery Dennison Corporation, Pasadena,
 California 91103
 
 

SOURCE Polaroid Corporation
    CAMBRIDGE, Mass. and BREA, Calif., April 10 /PRNewswire/ -- Polaroid
 Corporation (NYSE:   PRD) and Avery Dennison Corporation (NYSE:   AVY) have
 launched an affordable, easy-to-create instant photo identification badge kit
 that contains everything needed to produce cut-and-paste photo ID badges.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990816/PRDLOGO)
     The Polaroid Pocket ID instant camera along with easy-to-print-and-format
 name badges from Avery Dennison are included in each kit.  This is the second
 product launched by the two corporations after forming a global strategic
 marketing alliance announced last year.  The alliance combines instant imaging
 solutions from Polaroid with Avery brand self-adhesive and other labeling,
 printing and organizing solutions.
     "Until the launch of the Pocket ID Kit, there was not a complete solution
 for cut-and- paste identification badges that did not require expensive
 cameras and film, cutting and high pressure lamination," says Barbara Poremba,
 group marketing manager, special events, Polaroid Corporation.  "The pocket
 camera film format makes it easy to take one appropriate sized portrait for
 the Avery badge blanks."
     "This is a product that shows the strength of our alliance," says Galen
 Wong, marketing director, organization and presentation products, Avery
 Dennison.  "With a great instant imaging solution from Polaroid and easy-to-
 format-and-print name badges from Avery Dennison, businesses and other
 organizations now have a quick, affordable name badge solution."
     Creating a Pocket ID badge can be done quickly and easily via computer or
 by hand.  With a computer and a laser or inkjet printer, company specific
 layouts can be created.  Badges also may be hand lettered or custom printed by
 a local printer.
     The new identification kit targets organizations that require occasional
 name badge solutions for various individuals, including temporary workers,
 part-time staff and cleaning crews; construction, electrical and plumbing
 contractors who must enter private property to conduct their business; civic
 organizations, clubs, special events and sports teams; and schools that create
 matching child/parent safety credentials for increased security.
 The Pocket ID includes a Polaroid Pocket ID instant camera, two 12-exposure
 packs of sticky back instant film, two AA alkaline batteries, 24 Avery badge
 blanks and 24 badge clips.
 
     Pricing and Availability
     The Polaroid Pocket ID has a suggested U.S. retail price of $68.99.
 Refill kits that include two 12-exposure packs of sticky back instant film, 24
 badge blanks and clips are available for a suggested list price of $40.99.
 Pocket ID and Pocket ID refills will be available later this spring at office
 superstores.  For more information on the Pocket ID Kit, consumers may access
 the Polaroid Work Web site at www.polaroidwork.com/events or the Polaroid
 Special Events Web site at www.polaroidspecialevents.com.  Customers may also
 call Polaroid at 1-800-678-7706, ext. V007.
 
     About Avery Dennison
     Avery Dennison Worldwide Office Products, based in Brea, Calif., is the
 world's leading manufacturer of self-adhesive labels for laser and ink jet
 printers, labeling software, binders, sheet protectors, index and tab dividers
 and other office-, home- and school-related supplies.  Avery Dennison
 Worldwide Office Products, is a business unit of Avery Dennison Corporation, a
 $3.9 billion company headquartered in Pasadena, Calif.  For more information
 about Avery-brand products, consumers can visit the Avery Dennison Worldwide
 Office Products Web site at www.avery.com, or call the Avery Dennison Consumer
 Service Center at 1-800-GO-AVERY (1-800-462-8379).
 
     About Polaroid
     Polaroid Corporation, with annual sales of approximately $2 billion, is
 the worldwide leader in instant imaging.  Polaroid supplies instant
 photographic cameras and films; digital imaging hardware, software and media;
 secure identification systems; and sunglasses to markets worldwide.  Visit the
 Polaroid web site at www.polaroid.com.
     "Polaroid" is a registered trademark of Polaroid Corporation, Cambridge,
 Massachusetts 02139
     "Avery" is a registered trademark of Avery Dennison Corporation, Pasadena,
 California 91103
 
 SOURCE  Polaroid Corporation