Polymer-Wood Composites Growing at Expense of Natural Wood in Decking Structures According to New Principia Study

Apr 24, 2001, 01:00 ET from Principia Partners

    EXTON, Pa., April 24 /PRNewswire Interactive News Release/ -- Polymer-wood
 composites are growing at an explosive rate competing against natural wood
 (e.g., pressure-treated pine and fir; redwood; cedar; mahogany, Ipe, and other
 exotic hardwoods) and other alternative synthetic decking and railing
 materials, including plastic lumber, vinyl, aluminum, and steel.  The
 potential reward is huge -- an estimated 3.2 million wood decks, porches,
 verandas, and balconies are constructed annually in the United States.
     The U.S. deck materials market totaled more than 5.3 billion board-feet in
 2000.  Superstructure, including girders, joists, ledger boards, and support
 posts, accounts for 2.7 billion board-feet of this total, but is unlikely to
 be replaced by alternatives in the near future.  Deck boards, stair risers and
 treads, and railing systems account for 2.6 billion board-feet valued at
 $3.5 billion in 2000.  Polymer-wood composites are vying for a major portion
 of this market, and compete primarily against pressure-treated softwoods,
 including pine and fir.  These pressure-treated softwoods are well-established
 and have proven performance in all deck structures.  The majority of
 contractors and do-it-yourselfers are comfortable working with these
 materials, and the materials represent the lowest cost option when building a
 deck.
     Polymer-wood composites account for 8% of the decking and railing portion
 of the market, and is the fastest growing decking product category.  This
 growth is driven by the benefits realized during installation and in-use.
 Penetration of the residential decking market has been limited by access to
 market channels, acceptance by builders, and the purchase price of the
 products.  However, after a number of years of active marketing by several of
 the leading producers, channels of distribution have been established,
 builders and homeowners are aware of the products, and the initial purchase
 cost has been shown to represent the value offered (due to reduced
 maintenance/replacement).
     Significant shifts in the decking materials market are expected.
 Pressure-treated lumber will continue to be the dominant material in both new
 home deck construction and remodel/replacement projects, but its share of the
 remodel market will decline.  Polymer-wood composites, with sales doubling
 over the current level by 2005, will displace a significant share of the
 pressure-treated lumber used in decks.
     The market for polymer-wood composites and the basis of competition
 against numerous established and alternative decking products is the subject
 of a new report titled WOOD COMPOSITES IN DECKING STRUCTURES-2001: BUILDING OF
 OUTDOOR LIVING AREAS.  The just-released study is the second detailed analysis
 of the polymer-wood composites industry by Principia Partners, the Exton,
 PA-based market research and business consulting firm.
     Principia Partners is an international business consulting firm serving
 the building products, plastics, packaging, metals, and specialty chemicals
 industries.  For more information about the new report on polymer-wood
 composites, visit the company's web site at www.principiaconsulting.com.
 
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SOURCE Principia Partners
    EXTON, Pa., April 24 /PRNewswire Interactive News Release/ -- Polymer-wood
 composites are growing at an explosive rate competing against natural wood
 (e.g., pressure-treated pine and fir; redwood; cedar; mahogany, Ipe, and other
 exotic hardwoods) and other alternative synthetic decking and railing
 materials, including plastic lumber, vinyl, aluminum, and steel.  The
 potential reward is huge -- an estimated 3.2 million wood decks, porches,
 verandas, and balconies are constructed annually in the United States.
     The U.S. deck materials market totaled more than 5.3 billion board-feet in
 2000.  Superstructure, including girders, joists, ledger boards, and support
 posts, accounts for 2.7 billion board-feet of this total, but is unlikely to
 be replaced by alternatives in the near future.  Deck boards, stair risers and
 treads, and railing systems account for 2.6 billion board-feet valued at
 $3.5 billion in 2000.  Polymer-wood composites are vying for a major portion
 of this market, and compete primarily against pressure-treated softwoods,
 including pine and fir.  These pressure-treated softwoods are well-established
 and have proven performance in all deck structures.  The majority of
 contractors and do-it-yourselfers are comfortable working with these
 materials, and the materials represent the lowest cost option when building a
 deck.
     Polymer-wood composites account for 8% of the decking and railing portion
 of the market, and is the fastest growing decking product category.  This
 growth is driven by the benefits realized during installation and in-use.
 Penetration of the residential decking market has been limited by access to
 market channels, acceptance by builders, and the purchase price of the
 products.  However, after a number of years of active marketing by several of
 the leading producers, channels of distribution have been established,
 builders and homeowners are aware of the products, and the initial purchase
 cost has been shown to represent the value offered (due to reduced
 maintenance/replacement).
     Significant shifts in the decking materials market are expected.
 Pressure-treated lumber will continue to be the dominant material in both new
 home deck construction and remodel/replacement projects, but its share of the
 remodel market will decline.  Polymer-wood composites, with sales doubling
 over the current level by 2005, will displace a significant share of the
 pressure-treated lumber used in decks.
     The market for polymer-wood composites and the basis of competition
 against numerous established and alternative decking products is the subject
 of a new report titled WOOD COMPOSITES IN DECKING STRUCTURES-2001: BUILDING OF
 OUTDOOR LIVING AREAS.  The just-released study is the second detailed analysis
 of the polymer-wood composites industry by Principia Partners, the Exton,
 PA-based market research and business consulting firm.
     Principia Partners is an international business consulting firm serving
 the building products, plastics, packaging, metals, and specialty chemicals
 industries.  For more information about the new report on polymer-wood
 composites, visit the company's web site at www.principiaconsulting.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X28386792
 
 SOURCE  Principia Partners