Portico Announces Official Re-Launch

Jan 06, 2010, 08:00 ET from Portico

NEW YORK, Jan. 6 /PRNewswire/ -- Portico is proud to announce the re-launch of the well-known fashion forward brand as a fusion of a sophisticated design aesthetic and environmental responsibility in the home product categories. With commitments from some of the largest retailers and distributors across the U.S. and Canada, Portico promises to forever change expectations of the look and feel of eco-friendly home goods.

"Comfort and design should not be compromised for eco-conscious choices. Thanks to many years of development, we're thrilled to have created a line that is as luxurious to the touch and easy on the eyes as it is responsible to the planet," said Portico President, Gregg Haft.

Portico holds the highest certifications from both Global Organic Textile Standards (GOTS) and OEKO-TEX Standard 100, and only uses the most environmentally sound textile mills and dye houses. It is a proud member of the Organic Exchange, a global network of organizations supporting the expansion of the global organic cotton industry.

"Portico has created a line that will redefine what people have come to expect from organic," said Portico brand ambassador, author and eco-model, Summer Rayne Oakes. "Jumping into bed or out of the shower will never be the same!"

The Portico collection includes: fashion bedding (bed linens, duvets, shams, decorative pillows, coverlets and blankets), bath (towels, bath mats and robes) and basic bedding (pillows, comforters and mattress pads). The full line will be available nationally in April 2010 to celebrate the 40th Anniversary of Earth Day.

About Portico:

Portico is a lifestyle brand built on a basic mission: to produce aesthetically pleasing products while maintaining complete respect for the environment. While holding on to the brand's original reputation for attainable and sophisticated design Portico's reinvention is rooted in the company's strong commitment to environmental awareness. Inspired by nature, crafted with integrity, Portico excites, inspires and always delivers more than expected.

http://www.porticohome.com/

SOURCE Portico