Postal Service Delivers the Power of Direct Mail to Small Businesses; Website Provides Links to Direct Mail Service Vendors

Apr 19, 2001, 01:00 ET from U.S. Postal Service

    WASHINGTON, April 19 /PRNewswire/ -- Small businesses can harness the
 power of direct mail advertising to acquire and retain new customers through
 new services now available on the popular U.S. Postal Service website.
     The newest enhancement to the usps.com website provides links to service
 providers that offer complete online solutions for direct mail campaigns --
 from list services, to creative, print, production and mail entry --
 everything companies need to launch a successful direct mail campaign and grow
 their business.
     "Advertisers know that direct mail gives the biggest bang-for-the-buck,
 but small- and medium-size businesses and nonprofits often feel they can't get
 in the game," said John Ward, vice president, Core Business Marketing.  "These
 businesspeople are savvy enough to understand the power of direct marketing,
 but they often have to wear many hats, and don't always have the time to learn
 how direct mail can work for them.
     "But with our direct mail website, they can get that information quickly,
 as well as find a full range of services to help them prepare their mailing.
 Simply put, the Postal Service is making the power of direct mail available
 online for these businesses on their own terms."
     The Direct Mail website has also been redesigned.  It provides tutorials,
 templates for mailers to do their own mailing, and a listing of direct mail
 seminars.  The links for the service providers can be found on the Direct Mail
 Merchants page at www.usps.com/directmail.
     The vendors are:
     --  DirectMailQuotes.com -- provides free competitive quotes on direct
         mail services
     --  ListBazaar.com -- provides mailing list services
     --  ThinkDirectMarketing.com -- provides mailing list services
     --  Zairmail -- provides creative, print and production services
     --  ZIPM -- provides creative, print and production services
 
     The website also features the Postal Service's own Netpost.MailingOnline
 service, which lets mailers submit their creative copy online for printing and
 mailing.
     "Once businesses see how quickly they can prepare a direct mail ad
 campaign, how cost effective it is for them to do so, and the return on
 investment they get from it, they'll really appreciate the power of the mail,"
 said Ward.  "We want them to succeed and we think our website and the services
 these vendors provide will help them do that."
     For more information on how the power of direct mail can help your
 business grow, go to www.usps.com/directmail.
 
 

SOURCE U.S. Postal Service
    WASHINGTON, April 19 /PRNewswire/ -- Small businesses can harness the
 power of direct mail advertising to acquire and retain new customers through
 new services now available on the popular U.S. Postal Service website.
     The newest enhancement to the usps.com website provides links to service
 providers that offer complete online solutions for direct mail campaigns --
 from list services, to creative, print, production and mail entry --
 everything companies need to launch a successful direct mail campaign and grow
 their business.
     "Advertisers know that direct mail gives the biggest bang-for-the-buck,
 but small- and medium-size businesses and nonprofits often feel they can't get
 in the game," said John Ward, vice president, Core Business Marketing.  "These
 businesspeople are savvy enough to understand the power of direct marketing,
 but they often have to wear many hats, and don't always have the time to learn
 how direct mail can work for them.
     "But with our direct mail website, they can get that information quickly,
 as well as find a full range of services to help them prepare their mailing.
 Simply put, the Postal Service is making the power of direct mail available
 online for these businesses on their own terms."
     The Direct Mail website has also been redesigned.  It provides tutorials,
 templates for mailers to do their own mailing, and a listing of direct mail
 seminars.  The links for the service providers can be found on the Direct Mail
 Merchants page at www.usps.com/directmail.
     The vendors are:
     --  DirectMailQuotes.com -- provides free competitive quotes on direct
         mail services
     --  ListBazaar.com -- provides mailing list services
     --  ThinkDirectMarketing.com -- provides mailing list services
     --  Zairmail -- provides creative, print and production services
     --  ZIPM -- provides creative, print and production services
 
     The website also features the Postal Service's own Netpost.MailingOnline
 service, which lets mailers submit their creative copy online for printing and
 mailing.
     "Once businesses see how quickly they can prepare a direct mail ad
 campaign, how cost effective it is for them to do so, and the return on
 investment they get from it, they'll really appreciate the power of the mail,"
 said Ward.  "We want them to succeed and we think our website and the services
 these vendors provide will help them do that."
     For more information on how the power of direct mail can help your
 business grow, go to www.usps.com/directmail.
 
 SOURCE  U.S. Postal Service