Postal Service Signs Van Wagner Communications to Manage Postal Ad Network

Apr 11, 2001, 01:00 ET from Van Wagner Communications

    WASHINGTON, April 11 /PRNewswire/ -- The United States Postal Service
 today announced that it has signed Van Wagner Communications, an advertising
 company with extensive experience in a wide array of outdoor communications,
 to manage its Postal Ad Network. The Postal Ad Network is a new program that
 makes various postal assets available for commercial advertising.
     "Van Wagner is a leader in the outdoor advertising industry and perfectly
 suited to help us leverage our commercial advertising assets," said John Ward,
 vice president, Core Business Marketing. "We expect the Postal Ad Network to
 be a significant revenue generator for the Postal Service, and we look to Van
 Wagner, with their expertise, to help us grow this new advertising medium.
 Combining our assets with their customer base should make for a powerful new
 force in the market."
     The Postal Ad Network offers advertisers single-source access to a network
 of postal assets-including delivery vehicles, collection boxes, Priority Mail
 and Express Mail packaging, postal lobbies, stamp booklets and web sites-for
 integrated ad campaigns using multiple media. Van Wagner will manage all
 aspects of the program, including the marketing and sales of advertising
 space, as well as sign production and placement.
     "We are very pleased to have been chosen as the manager for this new
 advertising medium," said Richard Schaps, President and CEO of Van Wagner and
 Chairman of Dorna USA. "The entire Van Wagner team is committed to meeting the
 challenge before us in creative and exciting ways that will benefit the Postal
 Service, our advertisers and the consumer. We believe our entrepreneurial
 philosophy makes us uniquely qualified to 'deliver' for the Postal Service as
 it embarks on its new co-branding venture. We look forward to devising and
 implementing a quality program in which all of us can take pride."
     "The Postal Service offers a unique and ubiquitous set of assets that
 advertisers should find very attractive and cost-effective," Ward said. "We
 see the Postal Ad Network as a powerful way for advertisers to break through
 the ad clutter and gain extensive reach and visibility in the top markets."
     Van Wagner is headquartered in New York, Los Angeles and Washington, D.C.,
 and has offices in Chicago, Toronto and London. Established more than 30 years
 ago, the Van Wagner group of companies today includes Van Wagner
 Communications, LLC, Dorna USA, LLC, Van Wagner UK Limited and their various
 subsidiaries and affiliates.
     For 226 years, the United States Postal Service has been the Gateway to
 the Household, binding friends, families and neighbors together. It is an
 independent federal agency that handles 46 percent of the world's mail volume
 every day. The Postal Service is not funded with taxpayer dollars, but derives
 its revenues solely from the sale of postage and other products and services
 it provides. Its unrivaled service network means the Postal Service will
 deliver money, messages and merchandise to 135 million addresses with some of
 the most affordable postage rates in the world.
 
 

SOURCE Van Wagner Communications
    WASHINGTON, April 11 /PRNewswire/ -- The United States Postal Service
 today announced that it has signed Van Wagner Communications, an advertising
 company with extensive experience in a wide array of outdoor communications,
 to manage its Postal Ad Network. The Postal Ad Network is a new program that
 makes various postal assets available for commercial advertising.
     "Van Wagner is a leader in the outdoor advertising industry and perfectly
 suited to help us leverage our commercial advertising assets," said John Ward,
 vice president, Core Business Marketing. "We expect the Postal Ad Network to
 be a significant revenue generator for the Postal Service, and we look to Van
 Wagner, with their expertise, to help us grow this new advertising medium.
 Combining our assets with their customer base should make for a powerful new
 force in the market."
     The Postal Ad Network offers advertisers single-source access to a network
 of postal assets-including delivery vehicles, collection boxes, Priority Mail
 and Express Mail packaging, postal lobbies, stamp booklets and web sites-for
 integrated ad campaigns using multiple media. Van Wagner will manage all
 aspects of the program, including the marketing and sales of advertising
 space, as well as sign production and placement.
     "We are very pleased to have been chosen as the manager for this new
 advertising medium," said Richard Schaps, President and CEO of Van Wagner and
 Chairman of Dorna USA. "The entire Van Wagner team is committed to meeting the
 challenge before us in creative and exciting ways that will benefit the Postal
 Service, our advertisers and the consumer. We believe our entrepreneurial
 philosophy makes us uniquely qualified to 'deliver' for the Postal Service as
 it embarks on its new co-branding venture. We look forward to devising and
 implementing a quality program in which all of us can take pride."
     "The Postal Service offers a unique and ubiquitous set of assets that
 advertisers should find very attractive and cost-effective," Ward said. "We
 see the Postal Ad Network as a powerful way for advertisers to break through
 the ad clutter and gain extensive reach and visibility in the top markets."
     Van Wagner is headquartered in New York, Los Angeles and Washington, D.C.,
 and has offices in Chicago, Toronto and London. Established more than 30 years
 ago, the Van Wagner group of companies today includes Van Wagner
 Communications, LLC, Dorna USA, LLC, Van Wagner UK Limited and their various
 subsidiaries and affiliates.
     For 226 years, the United States Postal Service has been the Gateway to
 the Household, binding friends, families and neighbors together. It is an
 independent federal agency that handles 46 percent of the world's mail volume
 every day. The Postal Service is not funded with taxpayer dollars, but derives
 its revenues solely from the sale of postage and other products and services
 it provides. Its unrivaled service network means the Postal Service will
 deliver money, messages and merchandise to 135 million addresses with some of
 the most affordable postage rates in the world.
 
 SOURCE  Van Wagner Communications