SEAL BEACH, Calif., March 2, 2016 /PRNewswire/ -- PoundWishes® is a new pet adoption crowdfunding platform designed from the ground-up to help animal shelters and rescues raise the funding needed for expensive medical procedures and infrastructure while simultaneously generating interest in adoptions.
7.6 million pets enter shelters and rescues every year; 2.7 million get euthanized. The remaining 4.9 million animals represent a cost of $6 billion. The biggest problem facing shelters and rescues is that they are too busy saving pets to raise the money they need. They are underfunded, understaffed, and under-resourced. Moreover, the hyper-local and factitious nature of animal shelters makes it nearly impossible to get donations outside their immediate geographic area.
But at $358 billion in 2014, charitable giving is at an all-time high. In other words, people want to help, they just don't know how. PoundWishes® is the solution to unmet donor demand.
Platforms like PetFinder help with pet adoption, but they do not have the expertise or tools needed to scale money raising initiatives – the most critical and promising area of growth that technology can bring to shelters and rescues. And while platforms like GoFundMe and YouCaring are established crowdfunding companies, they are too generic to comprehensively address the needs of SARs and their use introduces new operational hurdles for staff and volunteers. In addition to their dedication to pets, PoundWishes unique business model, expertise, and focus on creating operational efficiencies by tying into the existing practices of shelters and rescues makes PoundWishes the perfect and complete solution to disrupt the industry.
PoundWishes® was inspired by Mckenzi Taylor. At just 2 years old, Mckenzi was diagnosed with cancer. She battled through, and with the help of the Make-A-Wish Foundation, Mckenzi survived. As she grew into an animal-loving 6-year-old, Mckenzi told her dad, "There should be a Make-A-Wish Foundation for pound animals." PoundWishes was born.
Mckenzi's dad is Curtis Taylor, co-founder and Chief Product Officer of PoundWishes. Formerly the CEO of DogTraining.com which was sold in 2008, Curtis has also served as the Creative Director for multiple projects with companies such as Travelocity, EA Sports, and American Express. PoundWishes' other co-founder is CEO John Hussey. John is also Chief Executive Officer of Demjim Group, a retail sales and marketing agency executing over $165 million in supply chain logistics sales on behalf of Fortune 100 retailers and branders.
SOURCE PoundWishes, Inc.