PowerStream Appoints MacLaren McCann Agency of Record

Jul 15, 2015, 09:57 ET from MacLaren McCann

TORONTO, July 15, 2015 /CNW/ - MacLaren McCann has added PowerStream in Ontario to their roster of energy brands. The assignment includes helping PowerStream reach their energy conservation targets by motivating customers in their service territory to use less electricity.

PowerStream turned to MacLaren McCann because of their deep understanding of the Canadian energy sector and proven track record of changing consumer behaviour.

"In order to stay at the forefront of the energy sector we need a partner that understands our vision in this complicated market. With their deep experience in the energy sector, MacLaren McCann was a natural choice and will help us innovate in the face of change," said Raegan Bond, Vice President, Conservation and Demand Management.

MacLaren McCann's recent creative work for New Brunswick Power was a significant reason for the win. The agency recently created the Reduce and Shift Demand Program for New Brunswick Power, featuring the development of the Smart Habits sub-brand and a fully integrated consumer campaign to motivate consumers to make Smart Habits and change their electricity consumption patterns.

"This is an exciting win for us and builds out our energy expertise even further. This sector is changing dramatically, much like telco was twenty-five years ago. A shift to  energy management is required to reduce our reliance on fossil fuel – and that requires smart approaches to consumer engagement. PowerStream, is a leader in the energy supply space and realizes that infrastructure and products/services alone won't create the behaviour change they need to happen. We are delighted to be their partner to innovate and help drive critical changes in the energy sector," said David Leonard, CEO of MacLaren McCann.

About MacLaren McCann Canada Inc.
MacLaren McCann Canada Inc. is a full service, integrated marketing communications agency with more than 350 employees in offices across Canada including Toronto, Vancouver, Calgary and Montreal.  MacLaren McCann Canada Inc. is a wholly owned subsidiary of McCann-Erickson WorldGroup, a member of the Interpublic Group of Companies Inc.

About PowerStream
PowerStream is a community-owned energy company providing power and related services to more than 375,000 customers residing or owning a business in communities located immediately north of Toronto and in Central Ontario. It is jointly owned by the Cities of Barrie, Markham and Vaughan.

SOURCE MacLaren McCann