PRAGMATEK Consulting Group Partners With Rapala Normark to Complete Integrated Software System

World's Largest Fishing Lure Manufacturer Gears Up for e-Business



Apr 26, 2001, 01:00 ET from PRAGMATEK Consulting Group, Limited

    MINNEAPOLIS, April 26 /PRNewswire/ -- PRAGMATEK Consulting Group, Limited,
 an e-business and management consulting firm, has partnered with the U.S.
 headquarters of Rapala VMC Corporation in Minnetonka to implement a J.D.
 Edwards integrated software system.  Rapala is the world's leading
 manufacturer of fishing lures and distributor of knives and accessories.
     The new software gears up Rapala to meet specific electronic data
 interchange (EDI) and bar-coding requirements of major retail customers and,
 eventually, to conduct business over the Internet with customers in the trade
 and with consumers.  Running on a Windows NT server, J.D. Edwards OneWorld
 software guides the company's manufacturing, distribution, financial, and
 sales operations.
     PRAGMATEK and Rapala teamed together to meet the overall objective of
 ensuring easier access to corporate information.  Greater accessibility will
 help the company to provide better customer service and improve its inventory
 accuracy and reliability.
     The seven-month implementation project was completed on time and within
 the consulting budget.
     According to Naomi Dwyer, IT Manager, "Normark elected to partner with
 PRAGMATEK because of the firm's commitment to bringing the project in on time
 and on budget.  Another key factor was the alliance that PRAGMATEK formed with
 Digital River during our selection process, which was important because of our
 desire to expand on e-commerce solutions in later phases of the project."
     Dedicated to delivering memorable fishing experiences every time, the
 Rapala VMC Group, based in Vaaksy, Finland (Helsinki Stock Exchange: Y.RPA),
 manufactures and markets fishing lures, fishing line, knives and accessories
 under the Rapala, Blue Fox and Storm brand names.  The company was
 unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing
 lure.  Rapala maintains its strict standards of quality and craftsmanship
 while delivering its fishing products to anglers in more than 130 countries.
 For more information about Rapala products, visit the Rapala Web site at
 http://www.rapala.com
     Founded in 1989, PRAGMATEK Consulting Group, Limited is a leading
 e-business and management consulting firm headquartered in Minneapolis.  The
 firm's services encompass the entire life cycle of a client's business and
 information projects to improve revenue and increase profitability.  This life
 cycle includes linking the flow of business operations through more efficient
 business intelligence, enterprise-wide systems, supply chain optimization,
 e-business, customer relationship management, and project management.  The
 firm works with fast-growth companies in manufacturing, distribution, retail,
 and packaged goods industries.  For more information, visit
 http://www.PRAGMATEK.com
 
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SOURCE PRAGMATEK Consulting Group, Limited
    MINNEAPOLIS, April 26 /PRNewswire/ -- PRAGMATEK Consulting Group, Limited,
 an e-business and management consulting firm, has partnered with the U.S.
 headquarters of Rapala VMC Corporation in Minnetonka to implement a J.D.
 Edwards integrated software system.  Rapala is the world's leading
 manufacturer of fishing lures and distributor of knives and accessories.
     The new software gears up Rapala to meet specific electronic data
 interchange (EDI) and bar-coding requirements of major retail customers and,
 eventually, to conduct business over the Internet with customers in the trade
 and with consumers.  Running on a Windows NT server, J.D. Edwards OneWorld
 software guides the company's manufacturing, distribution, financial, and
 sales operations.
     PRAGMATEK and Rapala teamed together to meet the overall objective of
 ensuring easier access to corporate information.  Greater accessibility will
 help the company to provide better customer service and improve its inventory
 accuracy and reliability.
     The seven-month implementation project was completed on time and within
 the consulting budget.
     According to Naomi Dwyer, IT Manager, "Normark elected to partner with
 PRAGMATEK because of the firm's commitment to bringing the project in on time
 and on budget.  Another key factor was the alliance that PRAGMATEK formed with
 Digital River during our selection process, which was important because of our
 desire to expand on e-commerce solutions in later phases of the project."
     Dedicated to delivering memorable fishing experiences every time, the
 Rapala VMC Group, based in Vaaksy, Finland (Helsinki Stock Exchange: Y.RPA),
 manufactures and markets fishing lures, fishing line, knives and accessories
 under the Rapala, Blue Fox and Storm brand names.  The company was
 unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing
 lure.  Rapala maintains its strict standards of quality and craftsmanship
 while delivering its fishing products to anglers in more than 130 countries.
 For more information about Rapala products, visit the Rapala Web site at
 http://www.rapala.com
     Founded in 1989, PRAGMATEK Consulting Group, Limited is a leading
 e-business and management consulting firm headquartered in Minneapolis.  The
 firm's services encompass the entire life cycle of a client's business and
 information projects to improve revenue and increase profitability.  This life
 cycle includes linking the flow of business operations through more efficient
 business intelligence, enterprise-wide systems, supply chain optimization,
 e-business, customer relationship management, and project management.  The
 firm works with fast-growth companies in manufacturing, distribution, retail,
 and packaged goods industries.  For more information, visit
 http://www.PRAGMATEK.com
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X43426244
 
 SOURCE  PRAGMATEK Consulting Group, Limited