PRECYCLING: The Trend for This Earth Day

Apr 02, 2009, 05:09 ET from Sodastream

Make Soda at Home - Eliminate Waste, Travel Emissions

Eco-Consumers Can Go Green, Save Green with Sodastream at Kohl's, Williams-Sonoma,

NEW YORK, April 2 /PRNewswire/ -- More and more people are avoiding bottled water and now you can also reduce -- or even eliminate -- soda bottles and cans. Just in time for Earth Day, Sodastream has brought its revolutionary line of home soda makers to retail locations nationwide, including all Kohl's and Williams-Sonoma stores, bringing PRECYCLING to a national level.

PRECYCLING -- eliminating waste at its source -- is the new trend this Earth Day, and it's even better for the environment than recycling. According to the Container Recycling Institute, about 70% of soda and water bottles do NOT get recycled. Most of the waste ends up in landfills or in the ocean.

By making soda at home, you can eliminate the roughly 600 bottles and cans of carbonated beverages the average American consumes each year. The compact and portable home soda maker uses no batteries or electricity, making it a highly energy efficient small appliance. Using a Sodastream soda maker, Americans can cut the waste and travel emissions that come with every sparkling water and soda bottle or can.

"For Earth Day this year, we can all make small choices that have a big impact on the health of our planet. If just 1% of Americans used a Sodastream home soda maker -- we'd save over 180 billion bottles and cans from the waste stream each year," said David Rachlin, North America CEO of Sodastream. "Make every day Earth Day by making soda and sparkling water at home! You'll eliminate waste and pollution, and save some money, too," he added.

Sodastream's growing success is due in part to the environmental benefits of its products. Some imported sparkling waters travel thousands of miles to reach the United States, an environmental absurdity, and even soda has to travel by truck to reach the store. This Earth Day, Americans can embrace the Sodastream solution and actively reduce the environmental cost of carbonated beverages.

And there's a money savings, as well. Using Sodastream, sparkling water costs about 20 cents per liter, and soda costs about 20 cents per can, a significant savings compared to store-bought beverages.

A Sodastream soda maker makes fresh, fizzy sparkling water and soda in under 30 seconds. The soda maker adds carbonation from CO2 carbonators into the water you would drink in reusable BPA-free plastic or glass bottles. Each cylinder carbonates up to 60 liters of soda. When empty, the cylinders are sent back to Sodastream to be cleaned, inspected, refilled and reused. Sodastream makes over 25 sodamix flavor concentrates including regular flavors without high-fructose corn syrup, and diet flavors sweetened with Splenda. The unique technology used to concentrate the flavors reduces packaging and travel emissions: each bottle can turn 12 liters of freshly-made sparkling water into delicious soda.

To learn more about Sodastream's environmental benefits or purchase online, visit

SOURCE Sodastream