Premium Publishers and Viewers Flock to ScanScout

ScanScout's network ranks second in time spent per video metric to Hulu

Dec 14, 2009, 09:34 ET from ScanScout

BOSTON, Dec. 14 /PRNewswire/ -- ScanScout ( today announced a number of in-stream video advertising agreements with premium publishers across several industries and markets including Warner Brothers, Warner Music, Mindspark (an IAC Company), Marvel Comics, Lycos, Fox News, RealNetworks, and NBC Owned and Operated stations. The new publisher sites, which include a number of the major portals, represent a wide range of demographics, allowing advertisers to leverage ScanScout's targeting and optimization technology to reach any audience.

This announcement follows the company's launch of the Super Pre-Roll unit last month, an advance that gives brand advertisers a more compelling way to engage viewers through online video's most popular ad unit while giving premium publishers a better way to monetize their content and improve the quality of their advertising.

The publisher deals showcase ScanScout's commitment to optimizing online video monetization and increasing revenue as well as the company's ability to engage viewers during premium content viewing. ScanScout recently ranked second in comScore's time spent per video metric, with the average viewer engagement lasting 3.3 minutes, ahead of all other video ad providers.

"Video is an important area of growth for Mindspark," said Drew Berkowitz, Vice President of Sales for Mindspark. "We chose ScanScout as our partner because of their excellent capability to monetize online video advertising and maximize viewer engagement."

These additions further ScanScout's leading array of premium publishers and increase the total number of sites in the network past 1,000. They also present a number of opportunities for brands looking for cross-platform campaigns or to tap into popular television shows online. For example, television hits The Ellen DeGeneres Show and The Tyra Banks Show are two premium Warner Brothers online properties that now feature ScanScout's ad units.

"ScanScout strives to use breakthrough technology to create an environment that makes video advertising better for viewers, buyers and publishers," said Bill Day, CEO, ScanScout. "These new relationships and the amount of time viewers spend on our network are strong indicators that our focus is paying off."

About ScanScout

ScanScout is video advertising that guarantees results. As the leading in-stream video advertising provider, the company connects advertisers and consumers through online video maximizing brand impact and providing unmatched transparency and measurability within the industry. By utilizing breakthrough proprietary technology that ensures precision targeting, real-time optimization and brand protection, ScanScout generates engagement and value throughout the entire video-viewing experience. Partners include more than 1000 premium and niche sites including Warner Brothers, NBC Owned and Operated, RealNetworks, and Fox News. For more information, please visit:

SOURCE ScanScout