PriceRite Takes Food 4 Less Name; Name Changed on Five Greater Las Vegas Area Stores

Apr 30, 2001, 01:00 ET from Food 4 Less

    LAS VEGAS, April 30 /PRNewswire/ -- Viva Las Vegas!
     Food 4 Less, the nation's leading price-impact warehouse supermarket
 operator, is coming to southern Nevada and it is bringing with it the finest
 in quality, variety and service at everyday low prices.
     It all happens Wednesday, May 2 with a Grand Re-Opening celebration for
 Las Vegas residents when the Food 4 Less name is unveiled on five former
 PriceRite warehouse stores.
     The PriceRite stores undergoing conversion to Food 4 Less branded stores
 are located at: 4001 South Decatur Boulevard; 1941 North Decatur Boulevard;
 3250 East Flamingo Boulevard; 3602 East Bonanza; and 2255 Las Vegas Boulevard
 in North Las Vegas.
     Along with the name change, Food 4 Less also invested more than $5 million
 to upgrade the five stores.
     "We're excited about the opportunity to make improvements to these stores
 as part of the name change from PriceRite to our successful Food 4 Less
 format," said Dave Hirz, president of Los Angeles-based Food 4 Less Warehouse
 Stores.  "We look forward to introducing Food 4 Less' special brand of service
 to customers in Las Vegas who appreciate quality and variety at the lowest
 prices. We are sure that customers will enjoy the great selection of
 groceries, as well as all of the added services we will be including at the
 our newly-converted Las Vegas stores."
     The newly converted stores have been completely upgraded to offer a
 greater variety of products and services.  The stores feature new interior and
 exterior designs, wider aisles and a modern, convenient layout.
     The former PriceRite stores also feature several new specialty
 departments, including expanded deli/bakeries offering a delicious selection
 of deli meats and cheeses, party trays, salads, freshly-baked breads, cookies
 and cakes for all occasions.  In addition, the stores' meat, produce, floral
 and dairy departments have been enhanced and feature a larger selection of
 fresh products.
     Customers also will appreciate a wide range of other special services that
 are now available at the stores, including postage stamps, film developing,
 motorized shopping carts for the disabled and specially-designed shopping
 carts with infant carriers.
     The renovated stores also feature state-of-the-art energy efficient
 equipment and lighting, and environmentally safe refrigeration.
     Hirz wants to assure customers that the changes being made will improve
 the stores.  "We're changing these stores for the better, and we invite the
 community to come out and take a look at the improvements we have made to
 these stores," he said.  "We are excited about the potential of these
 supermarkets and look forward to defining the future of supermarket shopping
 in Las Vegas."
     The one thing that isn't being changed, according to Hirz, is the former
 PriceRite stores' long-standing commitment to its customers and community.
     "We are committed to operating the very best supermarkets in Las Vegas
 with savings shoppers won't find anywhere else, and the kind of personalized
 service that our customers expect and deserve."
     In fact, shoppers visiting the converting stores will find all of the same
 friendly, smiling, helpful people they came to know and count on when they
 served the community as PriceRites.  More than 400 people are employed at the
 five stores.
     Hirz added that the name change helps pave the way for future growth by
 Food 4 Less in the greater Las Vegas area.  "We have a sixth location that
 will open within the next year," he said.  "We also are looking at several
 sites in and around Las Vegas and we hope to open more new stores in the next
 couple of years."
     Los Angeles-based Food 4 Less has operated PriceRite ever since it
 acquired the five stores from the Smith's Food and Drug Store chain in 1996.
     The addition of the five Food 4 Less stores in Las Vegas gives Food 4 Less
 Warehouse Stores 105 stores in California and Nevada.  Food 4 Less is a
 division of The Kroger Co. (NYSE:   KR), the nation's largest grocery retailer,
 headquartered in Cincinnati, Ohio.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X80609684
 
 

SOURCE Food 4 Less
    LAS VEGAS, April 30 /PRNewswire/ -- Viva Las Vegas!
     Food 4 Less, the nation's leading price-impact warehouse supermarket
 operator, is coming to southern Nevada and it is bringing with it the finest
 in quality, variety and service at everyday low prices.
     It all happens Wednesday, May 2 with a Grand Re-Opening celebration for
 Las Vegas residents when the Food 4 Less name is unveiled on five former
 PriceRite warehouse stores.
     The PriceRite stores undergoing conversion to Food 4 Less branded stores
 are located at: 4001 South Decatur Boulevard; 1941 North Decatur Boulevard;
 3250 East Flamingo Boulevard; 3602 East Bonanza; and 2255 Las Vegas Boulevard
 in North Las Vegas.
     Along with the name change, Food 4 Less also invested more than $5 million
 to upgrade the five stores.
     "We're excited about the opportunity to make improvements to these stores
 as part of the name change from PriceRite to our successful Food 4 Less
 format," said Dave Hirz, president of Los Angeles-based Food 4 Less Warehouse
 Stores.  "We look forward to introducing Food 4 Less' special brand of service
 to customers in Las Vegas who appreciate quality and variety at the lowest
 prices. We are sure that customers will enjoy the great selection of
 groceries, as well as all of the added services we will be including at the
 our newly-converted Las Vegas stores."
     The newly converted stores have been completely upgraded to offer a
 greater variety of products and services.  The stores feature new interior and
 exterior designs, wider aisles and a modern, convenient layout.
     The former PriceRite stores also feature several new specialty
 departments, including expanded deli/bakeries offering a delicious selection
 of deli meats and cheeses, party trays, salads, freshly-baked breads, cookies
 and cakes for all occasions.  In addition, the stores' meat, produce, floral
 and dairy departments have been enhanced and feature a larger selection of
 fresh products.
     Customers also will appreciate a wide range of other special services that
 are now available at the stores, including postage stamps, film developing,
 motorized shopping carts for the disabled and specially-designed shopping
 carts with infant carriers.
     The renovated stores also feature state-of-the-art energy efficient
 equipment and lighting, and environmentally safe refrigeration.
     Hirz wants to assure customers that the changes being made will improve
 the stores.  "We're changing these stores for the better, and we invite the
 community to come out and take a look at the improvements we have made to
 these stores," he said.  "We are excited about the potential of these
 supermarkets and look forward to defining the future of supermarket shopping
 in Las Vegas."
     The one thing that isn't being changed, according to Hirz, is the former
 PriceRite stores' long-standing commitment to its customers and community.
     "We are committed to operating the very best supermarkets in Las Vegas
 with savings shoppers won't find anywhere else, and the kind of personalized
 service that our customers expect and deserve."
     In fact, shoppers visiting the converting stores will find all of the same
 friendly, smiling, helpful people they came to know and count on when they
 served the community as PriceRites.  More than 400 people are employed at the
 five stores.
     Hirz added that the name change helps pave the way for future growth by
 Food 4 Less in the greater Las Vegas area.  "We have a sixth location that
 will open within the next year," he said.  "We also are looking at several
 sites in and around Las Vegas and we hope to open more new stores in the next
 couple of years."
     Los Angeles-based Food 4 Less has operated PriceRite ever since it
 acquired the five stores from the Smith's Food and Drug Store chain in 1996.
     The addition of the five Food 4 Less stores in Las Vegas gives Food 4 Less
 Warehouse Stores 105 stores in California and Nevada.  Food 4 Less is a
 division of The Kroger Co. (NYSE:   KR), the nation's largest grocery retailer,
 headquartered in Cincinnati, Ohio.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X80609684
 
 SOURCE  Food 4 Less