PricewaterhouseCoopers To Discuss Business Transformation and Governance, Risk, Compliance and Security Solutions at Oracle OpenWorld 2009

PwC's Bo Parker to Deliver Executive Solution Address on How Organizations can Create More Value from Enterprise Transformation

Oct 12, 2009, 09:43 ET from PricewaterhouseCoopers LLP

NEW YORK, Oct. 12 /PRNewswire/ -- PricewaterhouseCoopers LLP (PwC) Advisory principals and directors including Bo Parker, Gerard Verweij, Steve Cranford, Hema Kadali, Joe DeVita and Kenneth Edwards will deliver presentations at Oracle® OpenWorld 2009 on how companies can best navigate the current complex business environment. Throughout the conference, PwC will focus on a variety of important topics relevant in today's business landscape including Financial Applications (ERP), Governance, Risk and Compliance (GRC), Human Capital Management, Business Intelligence (BI), CRM, Supply Chain, and Digital Transformation for Technology Companies.

PwC is a platinum level sponsor of the annual event which takes place on October 11-15 at the Moscone Convention Center in San Francisco. Recently, PwC was named one of Oracle's elite globally managed partners.

"In today's demanding economic environment, businesses need to be agile and ready to make fast, fact-based decisions," said Gerard Verweij, PwC principal and leader of PwC's Oracle practice. "We are delighted to be here at OpenWorld and share our insights this year on topics that are vitally important for helping organizations anticipate and manage the impact of enterprise-wide change."

The Executive Solution session, "Modeling the future: creating more value from enterprise transformation," presented by Bo Parker of PwC's Center for Technology and Innovation will explore emerging modeling tools and frameworks that seek to drive more value from enterprise transformation projects. The discussion will take place on October 14 at 11:45 a.m. in the YBCA, Novellus Theater, San Francisco.

Other PwC-led sessions at Oracle® OpenWorld 2009 include:

  • "Ready for the Upturn: How ERP-Enabled Business Change Can Unlock Opportunities" by Gerard Verweij of PwC on October 12, 2009 at 11:30 a.m. in room 3000, Moscone West L3.
    • Leading organizations - companies that have emerged with transformational results from a commitment to ERP-enabled business change - have done so because they "demanded more". They're also the companies that make sure that sustaining the change is just as important as implementing it. Learn how ERP-enabled business change can unlock opportunities. Not only now - when endurance is the first order of the day - but also later, when the markets come roaring back.
  • "How CSX Transformed its Sarbanes-Oxley Compliance with GRC Controls" by Tony Papa of CSX and including Joe DeVita of PwC on October 12 at 1:00 p.m. in room 3010/3012, Moscone West L3.
    • CSX will discuss how the company was able to position itself to lower GRC costs by leveraging automated functionality in the Oracle GRC suite to eliminate the need for access testing by external consults, and refocused resources from manual tracking of SOX testing and issues remediation to value-added efforts within the company. PwC will discuss how they helped enable CSX to effect transformative change.
  • "All About Data Security and Privacy: An Industry Panel" including PwC, Oracle and Security Audits on October 13 at 1:00 p.m. in room 103, Moscone South.
    • Over the past 15 years, organizations have focused primarily on scalability and high availability for their enterprise applications. Now is the time to focus on the third pillar: security. Hear from the industry experts in this panel discussion about wide-ranging data security issues such as outsider/insider threats, data privacy issues, compliance requirements, and how companies are addressing these key security requirements while maintaining operational efficiencies and keeping implementation costs low.
  • "Actionable Insight into Enterprise Information Assets to Drive Profitability" by Steve Cranford and Hema Kadali of PwC on October 14 at 11:45 a.m. in room 3022, Moscone West L3.
    • The key to agility is to have accurate, available, actionable information to decision-makers to predict trends and react quickly to new challenges. PwC's solution approach leverages Oracle Business Intelligence suite to help increase marketing penetration, sales closure ratios, customer retention, customer loyalty, up-sell or cross-sell; and reduce cost through infrastructure rationalization. Learn how you can harness the power of your information assets and transform your business through business intelligence and knowledge management capabilities.
  • "Managing Software, Hardware, and Services Bundled Solutions for Growth and Revenue Recognition" by Kenneth Edwards of PwC on October 14 at 10:15 a.m. in the Telegraph Hill room, InterContinental Hotel.
    • The technology industry has evolved to a complex multi-channel environment with a demanding customer base. Companies are under pressure to deal with these challenges while cutting costs and increasing year over year revenue growth in tough economic times. Technology providers are turning to bundled solutions as a way to differentiate themselves in the market. However, the usage of bundling to customize solutions and combine products and services increases the complexity of sales and delivery as well as compliance with revenue recognition guidelines and tax laws. In this session you will learn about opportunities to differentiate your company, reduce costs, and provide new revenue streams leveraging Oracle configuration technology.

Oracle® OpenWorld brings more than 1,800 sessions, 400 partner exhibits, keynotes from the world's technology leaders, hands-on labs, several special networking events, and more. Attendees can learn more about PwC's consulting services at the Moscone Convention Center South, Booth 911 or visit

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