printCafe Introduces FastTrack Web Solution; Unveils Turnkey Ecommerce Product for Small to Mid-Size Print Buyers

Apr 11, 2001, 01:00 ET from printCafe, Inc.

    BOSTON, Seybold Boston Conference, April 11 /PRNewswire/ -- printCafe(TM),
 the operating system for print(TM), today unveiled FastTrack(TM), a new mid-
 market ecommerce product developed for print-buying organizations procuring up
 to $5 million in print annually and who require more than one printer estimate
 per project.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001113/PRINTCAFELOGO )
     FastTrack is a printCafe-hosted Web site that allows print buyers to
 manage RFQs, quotes and orders online for greater efficiency.  printCafe will
 provide a "target" URL and  password authorization to one or more invited
 printers giving them direct access to the buyer's project management desktop.
     In addition to marketing FastTrack directly to small to mid-size print
 buyers, printCafe will offer FastTrack to its existing printer Web site
 subscribers for presentation to their own print-buying customers.
     "This is a very exciting new ecommerce offering because it allows print
 buyers to define and implement a new site within weeks," said Marc Olin, co-
 CEO of printCafe. "FastTrack is an ideal complement to printCafe's custom-
 configured enterprise ecommerce solutions designed for large print buyers.
 FastTrack delivers the advantages of our ecommerce technology to businesses
 that do not require the level of customization and complexity that some of our
 larger Fortune 1000 customers do.
     "Our printers asked us to provide them a solution which they could bring
 to their customers which takes advantage of the integration our solutions
 offer but allows the customers to interact with all of their existing
 printers," said Olin. "FastTrack is a low-cost way for printers to enhance
 their own Internet offering and be proactive in guiding customers, rather than
 waiting for their customers to dictate an ecommerce solution."
 
     About printCafe (www.printcafe.com)
     printCafe, Inc. was created in early 2000 through the combined initiatives
 of Prograph, a leading provider of print management and publishing software,
 and CreoScitex, a division of Creo Products, Inc., a world leader in solutions
 for the graphic arts industry. printCafe's approach integrates the most widely
 used print management systems with a powerful e-commerce engine enabling users
 to specify virtually any type of print project, obtain estimates, manage B2B
 transactions, monitor ERP information, set up all stages of the production
 process, track the status of a project in real time, manage invoicing, and
 report on a broad range of performance summaries and analyses. Services and
 applications are designed for a wide range of print projects from complex
 magazines and books to medium-to-small projects such as collateral materials
 and business cards.
 
     Since printCafe's formation last year, over 1000 printing facilities and
 print buyers have subscribed to or licensed printCafe technology. printCafe
 solutions are installed in or hosted for over 7500 printing facilities and
 print buyers worldwide, including 19 of the 25 largest printers in the United
 States, and 48 Fortune 1000 companies. printCafe has formed strategic
 alliances with Creo Products, Inc. (Nasdaq:   CREO)(Toronto: CRE), The Hewlett-
 Packard Company, and A.T. Kearney, an EDS Company, and is a certified trading
 partner in Ariba, Inc.'s Ariba Ready(TM) supplier network.
 
     printCafe and the printCafe logo are trademarks of printCafe IP
 Management, Inc.  printCafe, Inc. has included in this press release certain
 "forward-looking statements" within the meaning of the Private Securities
 Litigation Reform Act of 1995 concerning printCafe's business, operations and
 financial condition. The words or phrases "can be", "will", "expects",
 "intends", "may affect", "may depend", "believes", "potential", "estimate",
 "project" and similar words and phrases are intended to identify such forward-
 looking statements. Such forward-looking statements are subject to various
 known and unknown risks and uncertainties and printCafe cautions you that any
 forward-looking information provided by or on behalf of printCafe is not a
 guarantee of future performance. Actual results could differ materially from
 those anticipated in such forward-looking statements due to a number of
 factors, some of which are beyond printCafe's control, in addition to those
 discussed in printCafe's other press releases, public filings and statements
 by printCafe's management, including (i) the volatile and intensely
 competitive nature of the market for print management solutions, (ii) changes
 in domestic and foreign economic and market conditions, (iii) the impact of
 past and future acquisitions on printCafe's business and financial condition
 and (iv) the fact that the market for electronic commerce solutions for the
 printing industry is subject to rapidly changing technologies and increasing
 customer demands. All such forward-looking statements are current only as of
 the date on which such statements were made. printCafe does not undertake any
 obligation to publicly update any forward-looking statement to reflect events
 or circumstances after the date on which any such statement is made or to
 reflect the occurrence of unanticipated events. You should not place undue
 reliance on these forward-looking statements.
 
 

SOURCE printCafe, Inc.
    BOSTON, Seybold Boston Conference, April 11 /PRNewswire/ -- printCafe(TM),
 the operating system for print(TM), today unveiled FastTrack(TM), a new mid-
 market ecommerce product developed for print-buying organizations procuring up
 to $5 million in print annually and who require more than one printer estimate
 per project.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001113/PRINTCAFELOGO )
     FastTrack is a printCafe-hosted Web site that allows print buyers to
 manage RFQs, quotes and orders online for greater efficiency.  printCafe will
 provide a "target" URL and  password authorization to one or more invited
 printers giving them direct access to the buyer's project management desktop.
     In addition to marketing FastTrack directly to small to mid-size print
 buyers, printCafe will offer FastTrack to its existing printer Web site
 subscribers for presentation to their own print-buying customers.
     "This is a very exciting new ecommerce offering because it allows print
 buyers to define and implement a new site within weeks," said Marc Olin, co-
 CEO of printCafe. "FastTrack is an ideal complement to printCafe's custom-
 configured enterprise ecommerce solutions designed for large print buyers.
 FastTrack delivers the advantages of our ecommerce technology to businesses
 that do not require the level of customization and complexity that some of our
 larger Fortune 1000 customers do.
     "Our printers asked us to provide them a solution which they could bring
 to their customers which takes advantage of the integration our solutions
 offer but allows the customers to interact with all of their existing
 printers," said Olin. "FastTrack is a low-cost way for printers to enhance
 their own Internet offering and be proactive in guiding customers, rather than
 waiting for their customers to dictate an ecommerce solution."
 
     About printCafe (www.printcafe.com)
     printCafe, Inc. was created in early 2000 through the combined initiatives
 of Prograph, a leading provider of print management and publishing software,
 and CreoScitex, a division of Creo Products, Inc., a world leader in solutions
 for the graphic arts industry. printCafe's approach integrates the most widely
 used print management systems with a powerful e-commerce engine enabling users
 to specify virtually any type of print project, obtain estimates, manage B2B
 transactions, monitor ERP information, set up all stages of the production
 process, track the status of a project in real time, manage invoicing, and
 report on a broad range of performance summaries and analyses. Services and
 applications are designed for a wide range of print projects from complex
 magazines and books to medium-to-small projects such as collateral materials
 and business cards.
 
     Since printCafe's formation last year, over 1000 printing facilities and
 print buyers have subscribed to or licensed printCafe technology. printCafe
 solutions are installed in or hosted for over 7500 printing facilities and
 print buyers worldwide, including 19 of the 25 largest printers in the United
 States, and 48 Fortune 1000 companies. printCafe has formed strategic
 alliances with Creo Products, Inc. (Nasdaq:   CREO)(Toronto: CRE), The Hewlett-
 Packard Company, and A.T. Kearney, an EDS Company, and is a certified trading
 partner in Ariba, Inc.'s Ariba Ready(TM) supplier network.
 
     printCafe and the printCafe logo are trademarks of printCafe IP
 Management, Inc.  printCafe, Inc. has included in this press release certain
 "forward-looking statements" within the meaning of the Private Securities
 Litigation Reform Act of 1995 concerning printCafe's business, operations and
 financial condition. The words or phrases "can be", "will", "expects",
 "intends", "may affect", "may depend", "believes", "potential", "estimate",
 "project" and similar words and phrases are intended to identify such forward-
 looking statements. Such forward-looking statements are subject to various
 known and unknown risks and uncertainties and printCafe cautions you that any
 forward-looking information provided by or on behalf of printCafe is not a
 guarantee of future performance. Actual results could differ materially from
 those anticipated in such forward-looking statements due to a number of
 factors, some of which are beyond printCafe's control, in addition to those
 discussed in printCafe's other press releases, public filings and statements
 by printCafe's management, including (i) the volatile and intensely
 competitive nature of the market for print management solutions, (ii) changes
 in domestic and foreign economic and market conditions, (iii) the impact of
 past and future acquisitions on printCafe's business and financial condition
 and (iv) the fact that the market for electronic commerce solutions for the
 printing industry is subject to rapidly changing technologies and increasing
 customer demands. All such forward-looking statements are current only as of
 the date on which such statements were made. printCafe does not undertake any
 obligation to publicly update any forward-looking statement to reflect events
 or circumstances after the date on which any such statement is made or to
 reflect the occurrence of unanticipated events. You should not place undue
 reliance on these forward-looking statements.
 
 SOURCE  printCafe, Inc.