Procter & Gamble and Universal Razor Industries Announce Deal to License Old Spice, Noxzema Shaving Products

Apr 12, 2001, 01:00 ET from Procter & Gamble Company

    CINCINNATI, April 12 /PRNewswire/ -- The Procter & Gamble Company
 (NYSE:   PG) (P&G) and Universal Razor Industries (URI) today announced that P&G
 has licensed its Old Spice and Noxzema shaving products to URI.  The agreement
 represents the first time the company has licensed production rights along
 with a trademark license.
     URI will assume responsibility for future development and production of
 Old Spice and Noxzema shaving products in the United States, Canada and Puerto
 Rico.  URI will market these shaving products and work with P&G on special
 promotional programs.  P&G will share in revenue generated from all future
 shaving product sales while retaining rights to the Old Spice and Noxzema
 trademarks.  In addition, P&G will continue to operate and manage the Old
 Spice antiperspirant/deodorant and fragrance products and Noxzema's skin
 cleansing line.
     "We recognize the reputation of our trademarks depends on the quality of
 our products," said Susan Arnold, president of P&G's global personal beauty
 care business.  "Our consumers expect high quality products from Old Spice and
 Noxzema and we are confident this agreement will result in further development
 of our shaving lines."
     Under a separate Noxzema licensing agreement, URI introduced the first
 women's triple blade razor in 1999.  P&G's Global Business Development team
 selected URI because of their leadership and depth of consumer understanding
 in the shaving products sector.  Under this new agreement, URI will bring
 their commitment of high quality and consumer understanding to Old Spice
 Shaving Creams, Old Spice Soothing Gels, Old Spice Pre-Electric Lotion and
 Noxzema Shaving Creams.
     "We are excited about the opportunity that exists with the Old Spice and
 Noxzema shaving products," said David Caruso, URI Vice President, Sales -
 North America.  "We fully intend to leverage the Old Spice and Noxzema brand
 equities that P&G has so successfully created by launching new, innovative
 products which exceed consumer expectations."
 
     About URI
     Universal Razor Industries is an innovative marketer of branded and
 private label razors and blades with global reach.  Universal recently
 launched a line of women's razors and blades under the Noxzema trademark.
 Universal will drive category growth with branded products focused on personal
 grooming and hygiene.  In addition, Universal has secured private label supply
 agreements with key retailers in North America, Europe and Latin America.
 
     About Procter & Gamble
     Procter & Gamble produces and markets 300 brands in more than 140
 countries.  In fiscal year 1999-2000, P&G had worldwide net sales of nearly
 $40 billion: the Beauty Care Division, including Secret, Pantene, Olay and
 Cover Girl, had net sales of $7.39 billion.
     P&G is seeking business agreements with outside parties to maximize the
 value of its intellectual property assets.  For this reason, the company has
 charged its External Business Development & Corporate Licensing Organization
 with the task of selling, licensing and, in some cases, donating its "treasure
 trove" of technologies to other companies and universities.  The unit also is
 responsible for licensing select P&G brand trademarks.
 
 

SOURCE Procter & Gamble Company
    CINCINNATI, April 12 /PRNewswire/ -- The Procter & Gamble Company
 (NYSE:   PG) (P&G) and Universal Razor Industries (URI) today announced that P&G
 has licensed its Old Spice and Noxzema shaving products to URI.  The agreement
 represents the first time the company has licensed production rights along
 with a trademark license.
     URI will assume responsibility for future development and production of
 Old Spice and Noxzema shaving products in the United States, Canada and Puerto
 Rico.  URI will market these shaving products and work with P&G on special
 promotional programs.  P&G will share in revenue generated from all future
 shaving product sales while retaining rights to the Old Spice and Noxzema
 trademarks.  In addition, P&G will continue to operate and manage the Old
 Spice antiperspirant/deodorant and fragrance products and Noxzema's skin
 cleansing line.
     "We recognize the reputation of our trademarks depends on the quality of
 our products," said Susan Arnold, president of P&G's global personal beauty
 care business.  "Our consumers expect high quality products from Old Spice and
 Noxzema and we are confident this agreement will result in further development
 of our shaving lines."
     Under a separate Noxzema licensing agreement, URI introduced the first
 women's triple blade razor in 1999.  P&G's Global Business Development team
 selected URI because of their leadership and depth of consumer understanding
 in the shaving products sector.  Under this new agreement, URI will bring
 their commitment of high quality and consumer understanding to Old Spice
 Shaving Creams, Old Spice Soothing Gels, Old Spice Pre-Electric Lotion and
 Noxzema Shaving Creams.
     "We are excited about the opportunity that exists with the Old Spice and
 Noxzema shaving products," said David Caruso, URI Vice President, Sales -
 North America.  "We fully intend to leverage the Old Spice and Noxzema brand
 equities that P&G has so successfully created by launching new, innovative
 products which exceed consumer expectations."
 
     About URI
     Universal Razor Industries is an innovative marketer of branded and
 private label razors and blades with global reach.  Universal recently
 launched a line of women's razors and blades under the Noxzema trademark.
 Universal will drive category growth with branded products focused on personal
 grooming and hygiene.  In addition, Universal has secured private label supply
 agreements with key retailers in North America, Europe and Latin America.
 
     About Procter & Gamble
     Procter & Gamble produces and markets 300 brands in more than 140
 countries.  In fiscal year 1999-2000, P&G had worldwide net sales of nearly
 $40 billion: the Beauty Care Division, including Secret, Pantene, Olay and
 Cover Girl, had net sales of $7.39 billion.
     P&G is seeking business agreements with outside parties to maximize the
 value of its intellectual property assets.  For this reason, the company has
 charged its External Business Development & Corporate Licensing Organization
 with the task of selling, licensing and, in some cases, donating its "treasure
 trove" of technologies to other companies and universities.  The unit also is
 responsible for licensing select P&G brand trademarks.
 
 SOURCE  Procter & Gamble Company