Exceeds Traffic Goals as Producers Become More Involved in Creating and Sharing Content

Mar 02, 2011, 09:00 ET from

PHILADELPHIA, March 2, 2011 /PRNewswire/ --, a Summit Business Media product, announced today that Web traffic totals far exceeded the expected traffic goals for January 2011.

(Logo: ) is the leading online destination for news and information in the life health insurance industry and was re-launched in August 2010 to give producers the ability to create and share content with peers. Like other professional networking sites, allows users to follow each other, and contribute blogs and content. In addition, they can generate leads and connect with other producers, gaining valuable insight to improve their sales and marketing strategies.

As producers become more involved in creating and sharing content with each other, many are flocking to as a one-stop website for "everything producers." As a result, traffic is exceeding expectations.

In January, saw its highest traffic numbers to date with 5,420 new leads, 1,726 new followers, 445 new pieces of content, and 518 new member sign-ups. Twitter followers increased by 200+ in January alone. New tools and features, including the Recent Activity Tracker and messaging features, also contributed to an increase of nearly 10,000 visits for the month. Total page views for January came in 15 percent over the projected total.

Part of's success comes from the editorial team's commitment to helping producers keep ahead of their competition by providing them with the most up-to-date information available.

"For years, ProducersWEB has been a place where successful producers and financial professionals could interact with one another and learn the latest information on new products and sales strategies," said Paul Wilson, Managing Editor for ProducersWEB. "With the recent additions of so many new tools and features, the opportunities for growth and exposure are now greater than ever." has a strong online strategy that's expected to grow traffic even more over the next year. To find out more about or for questions, contact Paul Wilson, Managing Editor, at

ABOUT PRODUCERSWEB.COM is the leading online destination for insurance and financial professionals who are looking to improve their sales strategies and learn about new products and offers within every area of the life and health insurance industry.


Summit Business Media is the leading B2B media company serving the insurance and investment markets. Through its Media and Reference Divisions, SBM publishes 17 magazines, more than 30 targeted industry Websites, and 150 reference titles. The Events Division hosts a dozen conferences supporting these brands. SBM's Data Division is the leading provider of information on insurance companies, agents and investment advisors. For more information, visit

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Paul Wilson