LOS ANGELES, Aug. 6, 2015 /PRNewswire/ -- According to the 2015 Moz.com Online Industry Marketing Survey, Facebook, Inc. and Twitter, Inc. are the number one and two social networks preferred by Internet brand marketers to launch profitable online businesses.
"What makes Facebook and Twitter so powerful is the ability to laser-target the exact right prospect for your business," says Russell Ruffino, marketing consultant and founder of the Clients on Demand™ client-attraction system. "If you want to reach a mother of four who drives a BMW, carries an American Express card, and lives in west Los Angeles, you can. It's that specific."
Ruffino understands that in the past, businesses had to expend tremendous amounts of energy and capital to reach their target audience, often with negligible results.
"Just five years ago, marketing was a crap shoot," says Ruffino. "You would advertise, spend vast amounts of money, and only find out months later if your efforts were successful. Today, you can target your ideal customer, launch an ad campaign on Facebook or Twitter, and know if you're successful within 48 hours. If not, you can make adjustments quickly to dial things in."
Ruffino helps entrepreneurs take advantage of the marketing opportunities social media provides to reach their ideal clients directly, through Facebook and Twitter advertising. Once they've connected with their audience, the next step is to build all of their communication around the problem their service solves.
"The trap is to spend time talking about how great you are, or how innovative your service is," says Ruffino. "The honest truth is that no one cares! Your audience is 100 percent focused on their needs, not on your service. So if you can speak powerfully about the problems your audience is facing, you immediately capture their attention."
Ruffino's client Diana Fontanez used this exact approach to sell $210,000 worth of marketing services at a $5,000 price point in less than six weeks.
"Russ's system changed my life because of its simplicity," says Fontanez. "If I can do it… a high school dropout and homeless at the age 22…there is nothing that can stop you from creating the life that YOU want."
The steps from considering a product to purchasing a product are no longer linear as they once may have been. Ruffino guides his clients to be ahead of the trends, helping them avoid the pitfalls of poor marketing with his signature course, Clients on Demand.
Visit http://www.russruffino.com for more information.
3D PR Group
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SOURCE Russ Ruffino