ProfNet Experts Available on Medical Liability, 2016 Election (continued)

Also in This Edition: Jobs for Writers, Media Industry Blog Posts

Aug 12, 2015, 08:01 ET from ProfNet

NEW YORK, Aug. 12, 2015 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area.

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  • Patients' Smartphone Recordings Risky for MDs


  • 2016 Presidential Election (continued)


  • MLB Staff Writer – Outside Pitch Sports Network (NY)
  • Interactive Editor – Dallas Morning News (TX)
  • Senior Advice Editor – (CA)


  • 8 Questions to Ask Yourself When Writing Corporate Content
  • 3 Things You Need to Know Before You Write for a B2C Audience
  • Media 411: Journalism Quotes


Patients' Smartphone Recordings Risky for MDs
David Walsh
Appellate Health Care Attorney
Chamblee, Ryan, Kershaw & Anderson, P.C. in Dallas
Patients and their family members increasingly are using smartphone apps to record interactions with doctors and other caregivers, but the practice could pose liability risks for medical professionals. Last month, a Virginia jury awarded $500,000 to a patient who accidentally recorded doctors insulting him while he was under anesthesia during a surgical procedure. Even if the intent is well-meaning – such as recording medication guidelines or post-surgery instructions – these recordings could be used as damaging evidence in a medical malpractice case. Says Walsh: "Unfortunately, a video is only going to show a single perspective that can be misinterpreted. There's also the implication of a lack of trust or some other motivation, unless it's for a very specific and acknowledged purpose. In general, I'd advise the health care provider to proceed with caution in allowing such recordings."
Contact: Barry Pound,

EXPERT ROUNDUP: 2016 Presidential Election (continued)

Following are additional experts in our 2016 Presidential Election expert roundup. You can find the original roundup here:

Why Social Media Will Be the Battleground for the Presidential Candidates
Will McInnes
"It's no secret that social is changing almost every landscape, including politics. It's also not surprising that, traditionally, presidential candidates might not know how to draft a tweet, yet they do understand the power social yields and surround themselves with people proficient at creating and sustaining social campaigns. For 2016, social will be critical for reaching various demographics – just take a look at how each candidate chose to announce their candidacy and it's clear that the battleground for the popular vote in the 2016 presidential race will take place largely via social. This week's first GOP debate is the first indicator of who's leading the race – on social."
McInnes can speak to trends in the industry that will impact the race. Brandwatch has up-to-the-minute data on which candidates are winning in the battle for buzz and which topics are getting the most social traction.
Contact: Marissa Toselli,

Matthew Gerber, Ph.D.
Associate Professor of Communication
Director of Glenn R. Capp Debate Forum
Baylor University
"A good public debater should have strong presence. Presence is a little hard to define, but it entails confidence and the ability to communicate one's expertise and qualifications to the audience. It is often not the candidate with the most political experience that ultimately wins the election. It is the candidate who has the ability to persuade the audience that they he or she is the most qualified for the job, even if he or she lacks significant political experience. At least part of that persuasive ability rests in the candidate's presence and rhetorical skill."
Gerber, who directs Baylor University's nationally recognized debate program, is a seasoned debate coach and judge who can provide expert commentary on the U.S. presidential debates. As a college debater, he qualified for the National Debate Tournament three times. He's judged hundreds of college, high school and public debates during his career. His research areas include argumentation and debate, rhetorical criticism and, specifically, the rhetoric of American foreign policy. Baylor's debate program has been represented at the National Debate Tournament more than 50 times since 1947, including three national championships and nine Final Four appearances.
Contact: Eric Eckert,

What Will Determine Who Becomes the Next President, and GOP Debate Analysis
Harlan Ullman
The Killowen Group
"Not one candidate at the Republican debate had specific plans for how to repair a government that was badly broken along party lines -- only the belief it could be done. And many were simply ill informed or not informed on basic facts. Some of the biggest whoppers, for example, concerning only the Iranian nuclear deal were: abrogate the agreement on taking office irrespective of whether it was working or not; deny Iran all nuclear capacity even though the non-proliferation treaty guarantees nuclear power for peaceful purposes; re-station missile defense in Europe to protect against a nuclear Iran even though, over the next few years, the process is underway to deploy such systems. Equally blunt critique could be liberally applied to the other topics. That is not to say Democrats are any better. Perhaps because that field is a quarter of the size, their debates will be less entertaining. But the Democrats have one big advantage Republicans ignore at their peril: to win the presidency, the magic number is 270 electoral and no popular votes. Arguably, the Democratic candidate most likely over 200 electoral votes virtually assured. Demographics for women and minorities are also skewed in their favor, especially as the Republicans in the debate had little to say to change that dynamic. And Mr. Trump's answer to a question of why he has described women as "pigs" and worse did little to gain the female vote. If Republicans are truly serious about winning the White House, they need to come to their electoral senses. First, facts matter. Words are cheap. Basic understanding of reality, rather than fantasy or whim, must underwrite policy prescriptions. Second, women and minorities most likely will determine the next president. Third, politics in Washington and internationally are far tougher, more complex and complicated. The naiveté shown by many of the candidates will not survive prime time. Will their prescriptions improve? One hopes, but hope may be the only possibility."
Washington, D.C.-based Ullman is a former naval officer with combat commands in the Vietnam War and later in the Persian Gulf. He chairs The Killowen Group, which advises leaders of government and business at the highest levels, including presidential candidates here and abroad, through a brains-based approach to strategic thinking. Since the 1980s, he has developed a reputation as a strategic thought leader and thinker in the public and private sectors. He is known for the doctrine of shock and awe and sits on advisory boards for the Supreme Allied Commander Europe and Commander US Forces Europe. Currently a senior adviser to the Atlantic Council and Business Executives for National Security, he was a Distinguished Senior Fellow at the National Defense University and professor of military strategy at the National War College. A student and practitioner of global economies, he writes often on the financial crises in UPI and other media, and sits on the boards of both private and public companies in the high-technology and financial services sectors. His latest book is "A Handful of Bullets -- How the Murder of Archduke Franz Ferdinand Still Menaces the Peace."
Contact: Ryan McCormick,



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Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

  • 8 QUESTIONS TO ASK YOURSELF WHEN WRITING CORPORATE CONTENT. At media companies, editorial guidelines are established at the onset so journalists waste no time breaking news stories as they come. In contrast, the editorial process for brand publishers can be much lengthier – not only are there more stakeholders involved, but every piece of content is carefully crafted to move a business objective forward. Here are eight questions that can help act as a guide for writing strategic corporate content:
  • 3 THINGS YOU NEED TO KNOW BEFORE YOU WRITE FOR A B2C AUDIENCE. According to a study posted by the Content Marketing Institute, the top three initiatives B2C marketers are working on are: converting more website visitors, creating higher-quality content, and becoming better storytellers. These goals all point to being able to write more effectively for the business-to-consumer market. Here are three ways to help you connect with consumers:
  • MEDIA 411: JOURNALISM QUOTES. In the latest Media 411 column, we take a look at some of our favorite journalism quotes:


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