ProfNet Experts Available on Workplace Temperatures, Global Shipping, Identity Security, More

Also in This Edition: Jobs for Writers, Media Industry Blog Posts

Aug 10, 2015, 08:01 ET from ProfNet

NEW YORK, Aug. 10, 2015 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started:


  • Workers Shouldn't Have to Sweat Heat
  • Target Dropping CityTarget, TargetExpress Brands Tests 'Click-and-Collect' Approach
  • Impact of Suez Canal Expansion on Global Shipping
  • Giving Employees Access to Wellness Tools Results in Behavior Change
  • Keeping Your Personal and Financial Identity Secure
  • Rewards Cards Can Cost Cardholders More


  • MLB Staff Writer – Outside Pitch Sports Network (NY)
  • Interactive Editor – Dallas Morning News (TX)
  • Senior Advice Editor – (CA)


  • 8 Questions to Ask Yourself When Writing Corporate Content
  • 3 Things You Need to Know Before You Write for a B2C Audience
  • Media 411: Journalism Quotes


Workers Shouldn't Have to Sweat Heat
Audrey Mross
Labor and Employment Attorney
Munck Wilson Mandala in Dallas
With temperatures now hitting 100 degrees almost daily, employers should pay special attention to their workers' well-being in order to prevent heat-related illnesses. Says Mross: "Employers have a general duty to provide a workplace free of known harms, and this includes the effects of summertime heat. Some states go so far as to mandate that outdoor workers be provided with adequate water, rest and shade." While these guidelines should be obvious to those overseeing labor-intensive outdoor jobs, excessive heat also can affect those working in non-air conditioned buildings or those simply outside for prolonged periods. "Those who are new to a job or returning to work after a leave are going to be especially vulnerable to excessive heat. But even those who are used to harsh conditions can still be at risk. It is imperative that employers have cool-down plans in place and enforce those as strictly as they would any other workplace policy." To help employers calculate the workplace heat index, the U.S. Occupational Safety and Health Administration has developed a Heat Safety Tool app that displays risk levels and protective measures for outdoor workers.
Contact: Rhonda Reddick,

Target Dropping CityTarget, TargetExpress Brands Tests 'Click-and-Collect' Approach
Jie Zhang
Marketing Professor
University of Maryland's Robert H. Smith School of Business
"Many retailers, including Target, are pursuing a so-called omnichannel strategy that blurs the lines between online and traditional shopping. They're hoping to create a consumer perception that all Target stores, regardless of their format, can serve consumers' needs. The strategy will test the efficiency of Target supply chains. If the students who live above the new College Park (Md.) store can go online and shop, and then walk downstairs the next day or within a few hours and pick up their orders, they might overlook the limited assortment on the physical shelves. Such an omnichannel approach has merit, but Target might be two steps ahead of the trend. Maybe there will be a time, five or 10 years down the road, when the vast majority of consumers are comfortable with the click-and-collect model. But I'm not sure we're there yet. Until then, Target runs the risk of confusing shoppers who go to its smaller stores expecting a big-box experience."
Contact: Greg

Impact of Suez Canal Expansion on Global Shipping
Jim Newsome
President & CEO
South Carolina Ports Authority
"The Suez Canal has enabled the deployment of post-Panamax vessels between the Asia-U.S. East Coast trades, supporting growth in the size of ships calling the U.S. East Coast. SC Ports Authority currently receives 11 large container ship calls each week, due in part to shippers' ability to utilize the Suez Canal to reach Southeastern ports. The expansion of the Suez Canal is significant news for the shipping industry, providing a viable opportunity for big ships for year to come."
Newsome is an expert on the Suez Canal and can discuss the impact the expansion will have on global shipping. He is based in Charleston, S.C.
Contact: Boykin Foxworth,

Giving Employees Access to Wellness Tools Results in Behavior Change
Nancy Sansom
Chief Marketing Officer
"By giving employers access to a variety of wellness tools, they can begin to drive behavior change, improving employee wellness and reducing overall healthcare expenses. Agents that are educated on the type of applications available have an opportunity to boost revenue and strengthen relationships with their customers by suggesting the addition of added services with minimal cost to the employer."
As CMO, Sansom is responsible for marketing and communications at PlanSource. With over 15 years of executive leadership experience within high-growth SaaS companies, she excels in marketing, communications, P&L and product management, software design, business development and HR. Prior to joining PlanSource, Sansom served on the senior leadership teams at Benefitfocus and PeopleMatter. During her 10-year career at Benefitfocus, she led product strategy and management, marketing and product design. Most recently she was CMO at PeopleMatter, where she developed the PeopleMatter brand while building a demand generation engine for driving topline growth. She earned her MBA from Carnegie Mellon University and has been a member of the Kellogg School of Management's Executive Education program. She is available to discuss benefits and human resources software industries, the Affordable Care Act, and product trends.
Contact: Melanie Mathos,

Keeping Your Personal and Financial Identity Secure
Chris Mettler
Founder and President
Compare Cards
"Here are five strategies to keep your personal and financial identity secure so that you don't become another identity theft statistic: 1) Use protective credit card technologies; 2) Keep your personal data private and confidential; 3) Handle paperwork differently; 4) Use the right plastic for purchases; 5) Create an identity theft response plan."
Mettler is responsible for the overall business operations of the company. A graduate of Vanderbilt University and with an MBA in Business Strategy from Northwestern University's Kellogg School of Management, he is well-versed in business operations and finance. He created while in business school to help consumers make sense out of the ever-expanding landscape of credit card offers. He contributes to The Huffington Post, Quartz and various industry blogs, including CompareCards blog CompareWallet, writing reviews on various credit cards, developing industry technology, money management, and more. A financial expert whose true passion is helping others gain the knowledge and tools necessary to sustain good credit management skills, he launched CompareCards' Education Center, which provides free financial lesson plans for teachers that cover topics such as money, taxes, credit, credit cards, debt and more. He can discuss business operations, credit cards, developing credit card industry technology, and money management.
Contact: Melanie Mathos,

Rewards Cards Can Cost Cardholders More
Jason Steele
Contributor, Credit Expert
"Rewards credit cards were created to earn new customers and retain old ones. Rewards cards offer customers valuable points, miles, or cash back each month in proportion to their spending. In general, rewards credit cards tend to cost card holders considerably more to carry in the form of higher interest rates and fees. If you were to compare any two comparable credit cards – one that offers rewards and one that doesn't – you will always find that the rewards card has a higher interest rate than the non-rewards card. There is another reason why cardholders who are carrying a balance, also known as 'revolvers,' should not be using reward credit cards. Simply put, those who are carrying a balance are paying very expensive interest charges in order to make purchases that are beyond their immediate ability to repay. These are the last types of consumers who should be rewarded for spending more money."
Specializing in covering credit cards, award travel, and various other areas of personal finance, Steele is considered one of the nation's leading experts in the credit card industry. His work is regularly featured on the top personal finance websites and at mainstream news outlets such as Yahoo! Finance, MSN Money, and Business Insider. Previously, he was a computer systems administrator and experienced the dot-com booms and busts. His interest in travel was ignited by his next role as a commercial pilot and flight instructor. His extensive traveling led to years of experience in saving money via rewards and credit card deals. He writes for the CompareWallet blog on a myriad of topics, including credit card reward plans, credit card balances and holds, and using cards for taxes and other significant purchases. He can discuss credit cards, award travel, and various other areas of personal finance.
Contact: Melanie Mathos,


Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board:

  • MLB Staff Writer – Outside Pitch Sports Network (NY)
  • Interactive Editor – Dallas Morning News (TX)
  • Senior Advice Editor – (CA)


Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

  • 8 QUESTIONS TO ASK YOURSELF WHEN WRITING CORPORATE CONTENT. At media companies, editorial guidelines are established at the onset so journalists waste no time breaking news stories as they come. In contrast, the editorial process for brand publishers can be much lengthier – not only are there more stakeholders involved, but every piece of content is carefully crafted to move a business objective forward. Here are eight questions that can help act as a guide for writing strategic corporate content:
  • 3 THINGS YOU NEED TO KNOW BEFORE YOU WRITE FOR A B2C AUDIENCE. According to a study posted by the Content Marketing Institute, the top three initiatives B2C marketers are working on are: converting more website visitors, creating higher-quality content, and becoming better storytellers. These goals all point to being able to write more effectively for the business-to-consumer market. Here are three ways to help you connect with consumers:
  • MEDIA 411: JOURNALISM QUOTES. In the latest Media 411 column, we take a look at some of our favorite journalism quotes:

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